Word-of-Mouth and Referral Marketing Blog

FAQ

Word-of-mouth

Referral marketing

  • What’s the difference between referral and affiliate programs?
  • Why am I not getting more referrals?
  • How to get more customer referrals
  • Why referral marketing instead of all the rest?
    • Social media marketing
  • What’s the difference between Custom, Turnkey and SaaS referral programs?
    • A custom solution is one that you build yourself, internally.
    • A turnkey solution is one that you have somebody else build for you.
    • A SaaS solution is something you can plug-and-play.
  • What is the ROI of referral programs?
  • When should you consider referral marketing?
    • You’re already naturally getting referrals on social media and/or offline
  • How to help customers keep your brand top-of-mind
  • What is the ROI of referral programs?
  • Why do referrals have such low customer acquisition cost?
  • When do advocates make referrals?
    • Post-purchase, if prompted + they can think of somebody who needs the product
    • In conversation, if they can recognize the referral opportunity
  • When and how does a person decide to make a referral?
  • How do you figure out how “referrable” you are?
  • How does referral marketing work?.
  • What’s a referral conversion event?
  • How are referrals detected?
  • Messaging – the way you ask for something might be preventing you from getting it
  • Should you A/B test referral programs? How?
  • Incentives
  • Referral Conversion Funnel
    • Participation rate – the number of people who sign up to become advocates in your referral program
    • Share rate – the number of referral link shares (these are the personalized links that you provide to advocates to share with their friends)
    • Referral link clickthroughs – the % of referral links shared that get clicked on, bringing people to your site
    • Referral conversions – the value of referral sales you get, which will help you get a sense of the Cost Per Acquisition (CPA) of your referral program
  • Referral CTAs
  • How to reduce friction in my referral program?
  • How to troubleshoot a referral program?
  • Why is my referral program not working?
  • Why aren’t referral programs more popular?
  • Is referral marketing just about customer acquisition?
    • No, also retention and creating a brand experience
  • Are referral programs better for preorders?
  • How do different retailers use referral programs differently?
  • What are the ways in which a referral program can go wrong?
  • What’s the hardest part of running a referral program?
  • How are referral programs automated?
  • How do referral programs scale?
  • What are the many ways to run a referral program?
  • What businesses benefit the MOST from referral programs?
  • How long does it take to setup a referral program?
  • How long does it take for a referral program to show results?
  • Is it ultimately worth it to run a referral program? Why?
  • How to ask existing customers for referrals?
  • Analytics:
    • How do you keep track of the success of your referral program?
    • What are the key metrics to be tracked in a referral program?
  • How to address referral fraud?
  • How does ReferralCandy detect fraud?
  • 4 Steps to Optimize Your Ecommerce Referral Program

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