TikTok is no longer just a social media platform; it’s now a massive part of pop culture. Careers are being built there. Brands are flourishing there. And because it’s because it’s still...
Let’s say you’re invited to a dinner party in a few weeks, and you want to bring the host a nice bottle of wine. You normally drink white, but the host drinks red. What do you do? Instead of looking through...
Be honest: when’s the last time your eyes glazed over because you saw a sponsored post or #Ad caption? If it was recent, you’re not alone. Instagram saw over 6 million sponsored posts last year, easily...
Earlier this year, we started a research project to understand ReferralCandy’s merchants better. We wanted to create primary research about the effectiveness of referral programs, to provide you with better insights on...
These are the best Shopify apps to grow your ecommerce store revenues in 2022. We focused on apps that would help you grow your brand, your business, or your revenues. There are many lists of ‘Best Shopify apps’ out...
The influencer marketing industry has been making a lot of noise on the internet for a while now, but some people are still stretching their heads when it comes to finding the right influencer partners for their...
Increasing revenue and expanding brand awareness are just some of the benefits of influencer marketing. If done properly, this channel can be one of the most impactful and cost-effective strategies in your marketing...
You’ve installed your referral marketing software, decided on your referral incentives, and set up the referral program on your ecommerce store. But setting up is not enough – you need to promote it regularly. You...
You’ve set up your referral incentives, set up your friend landing pages, and designed some beautiful referral emails. There’s one step left, and that’s to launch your referral program to as many people as possible. You...
Are you in the right spot to have a referral program? Being in the right spot can mean different things, and they can affect the potential success of your referral program. Referral programs should never be approached...
Marketing is about getting people to say good things about your brand—but between a referral program, an affiliate program, and influencer marketing, which is right for your brand? With surging ad costs and data privacy...
Today, ReferralCandy joins Shopify Plus’ Certified App program, a curated list of apps that meet the demands of the world’s fastest-growing brands. Referral programs work especially well for enterprise merchants, across...
How often have you bought something after seeing an influencer share it on social media, or checked out a brand you saw a celebrity wear? That’s the power of influencers. Influencers, sometimes called ‘key opinion...
The shoppers are lining up with their wallets out and credit cards at the ready: Black Friday/Cyber Monday (BFCM) is the biggest shopping weekend of the year. Shoppers spent US$7 billion in 2018, and are expected to top...
Kaleigh Moore
Tina Donati
Darren Foong
Megan Kopalasingam
Raúl Galera
Alfred Lua
Marquis Matson
Johanna Flashman
Brody Hall
Cheryl Chia
Si Quan Ong
Samuel Hum
