These are the best Shopify apps to grow your ecommerce store revenues in 2023.
We focused on apps that would help you grow your brand, your business, or your revenues. There are many lists of ‘Best Shopify apps’ out there, but we didn’t want to focus on apps dealing with dropshipping, inventory, or fulfillment.
Instead, we identified 40 Shopify apps that fell into one of two categories:
Without further ado, let’s take a look:
Shopify’s Google Channel makes it easy for you to list products for free on Google and run Smart Shopping campaigns.
Reach more customers across YouTube, Gmail, Google Search, and Google Display Network.
Free trial: Free to install
Price: Free; the ad spend is billed directly to Google Ads
Best used for:
CedCommerce’s Suite for Google Shopping Fed surfaces your products on various Google properties, like Buy On Google, Shopping Ads, Local Inventory Ads, and more.
Free trial: Free plan available, 7-day free trial.
Price: From $14/month
Best used for:
AdRoll powers advertising and remarketing campaigns for thousands of merchants, and boasts the ability to run a campaign that integrates email and ads.
AdRoll boasts AI-optimized ads on Google, Facebook, Instagram, and over 500 networks.
Free trial: 30-day free trial, Free plan available
Price: From $25/month, plus advertising costs
Best used for:
Automizely Traffic lets you target and retarget customers with the right ads at the right time.
The ads exchange allows you to display your products in other stores, in exchange for promoting partner ads on your website - a win-win for both your stores.
Free trial: Free!
Price: Free!
Best used for:
VideoWise allows you to embed shoppable videos from Instagram, TikTok, and YouTube on your store in a page-speed friendly way.
You can also add buy buttons to the video player to boost engagement and conversion rates.
Free trial: 14-day free trial
Price: From $49/month plus 2% of direct video orders
Best used for:
Outfy makes it easy to create product collages, videos, gifs, and ads, and publish them to top social media networks like Facebook, Instagram, YouTube, Pinterest, and more.
The autopilot feature allows you to curate and publish posts automatically to promote and sell more.
Free trial: 7-day free trial.
Price: From $15/month
Best used for:
Instagram Feed + Stories allows you to publish Instagram Stories and highlights to your website.
If you’re working with Instagram influencers, this app will be a perfect complement to your campaign.
Free trial: Free to install
Price: $4.95/month after 1,000 page visits
Best used for:
Instafeed allows you to embed shoppable Instagram feeds on your Shopify store.
You can use Instagram to drive new traffic and content to your store, expand the reach to your followers, and convert store visitors into customers.
Free trial: Free plan available
Price: From $4.99/month
Best used for:
ReferralCandy helps you grow your sales through word-of-mouth marketing, by rewarding customers for referring their friends. We also allow brands to run an affiliate program with cash payouts for successful purchases.
ReferralCandy powers referral programs for over 3,000 brands, and is one of the best Shopify and Shopify Plus referral apps out there.
Free trial: 30-day free trial
Price: $49/month plus commissions
Best used for:
The Dovetale Community platform offers key features to manage an influencer marketing platform.
Dovetale’s key features include custom recruitment pages, easy gifting templates to send gifts at scales, as well as easy tracking of commissions and payouts through PayPal.
Free trial: Free plan available; 7-day free trial
Price: From $19/month
Best used for:
Smile.io is a loyalty platform best known for customer retention and VIP programs, but they also offer rewards for referral programs. Smile.io allows you to quickly set up and run your rewards program.
Boost new and repeat sales with Smile.io, the trusted loyalty provider for over 50,000 stores.
Free trial: Free plan available
Price: From $49/month
Best used for:
Goaffpro’s professional affiliate marketing app aims to turn your customers into marketing partners and affiliates.
Goaffpro also allows your affiliates to bring in other affiliates, to grow your network and revenues exponentially.
Free trial: Free plan available
Price: From $24 per month
Best used for:
Refersion is a complete marketing platform for influence, affiliate, and brand ambassadors. You can even find new affiliates and influencers in the Refersion Marketplace for free.
Refersion offers a customizable affiliate registration page, dashboards to track performance, as well as automatic coupon code creation for rewards.
Free trial: 14-day free trial
Price: $89/month with performance-based pricing
Best used for:
Junip makes it easy to request customer reviews and display them on your product pages to help you convert customers. It also features review replies, Google Reviews snippets, and incentives for reviews.
Junip powers over 2,000 Shopify brands including top DTC brands like Doe Lashes, Huron, Baboon to the Moon, and more.
Free trial: 14-day free trial
Price: From $19/month
Best used for:
Stamped.io is a social proof marketing platform, based on generating high-impact reviews, ratings, community Q&As as well as user-generated content like customer photos and videos.
Stamped.io aims to boost your sales and traffic by generating high-quality, informative reviews and sharing them to Facebook, Google. Instagram and more.
Free trial: 7-day free trial, Free tier available
Price: From $23/month
Best used for:
Loox collects photo and video reviews, prompts customers for referrals, and displays the social proof with beautiful-looking widgets.
By collecting social proof and driving word-of-mouth, Loox aims to drive customer retention and build brand awareness to drive revenue.
Free trial: 14-day free trial
Price: From $9.99/month, +$5 for Loox referrals
Best used for:
Reviewbit’s WhatsApp Customer Reviews prompts customers to create photo and product reviews through WhatsApp, which has a 100% open rate and higher response rate.
Best of all, the app integrates with Loox, Yotpo, and Judge.Me, so you can publish reviews collected through WhatsApp
Free trial: No free trial
Price: Free to install, but review requests start at $0.01 per message.
Best used for:
Judge.me prompts your customers to create star ratings and reviews about your products and Shopify store, then displays it beautifully on your website with theme templates.
Judge.me offers free photo and video reviews, and allows you to publish reviews on Facebook, Twitter, Pinterest, and Tumblr to boost sales and social proof.
Free trial: Free plan available
Price: From $15/month
Best used for:
Growave is an all-in-one Shopify marketing app with powerful tools for photo reviews, wishlists, loyalty programs, gift cards, referrals, and UGC. Strengthen the customer-brand relationships, increase repeat purchases, and boost engagement using convertible loyalty points, gifts & VIP-tiers membership on your site along with many other things.
Free trial: 30-day free trial
Price: Starts from $9/month
Best used for:
The average attention span of a shopper is five to eight seconds. Product Badges aims to capture customer attention with badges like “20% Off” or “Best Seller!”
Mode Magic received an award for ease of use from Shopify, and also offers 3,000+ product badges and stickers ready to go.
Free trial: Free plan available; 7-day free trial
Price: From $9/month
Best used for:
PushOwl allows you to send web push notifications to your customers – to remind them of abandoned carts, discounts, or items back-in-stock.
You can reach out to anonymous shoppers and browsers, get opt-in for email, push or text notifications, and turn them into subscribers.
Free trial: Free tier available
Price: From $19/month
Best used for:
Zipify’s One Click Upsell app maximizes the average order value for your customers by offering one-click upsells, both when customers are viewing their cart and during post-purchase checkout.
Zipify also boasts split testing and upsells on the Thank You page, to maximize revenue.
Free trial: 30-day free trial
Price: From $24.99/month
Best used for:
ReConvert offers you the ability to customize your order confirmation/thank you page, allowing you to create a post-purchase funnel for more upsell opportunities.
Since customers visit the order status page to review shipping updates, it’s a perfect opportunity to retarget customers for an upselling opportunity.
Free trial: Free plan available
Price: From $7.99/month
Best used for:
Shop-pop helps you reach customers with opt-in alerts on WhatsApp and Messenger. Customers can opt-in to receive alerts for new products, price drops, back-in-stock, and more.
ShopPop boasts 95% open rates for their alerts and easy data sync with Klaviyo.
Free trial: Free for up to 50 customers;
Price: Starting from $8/month
Best used for:
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.
Klaviyo integrates with other ecommerce platforms as well as plenty of apps (including ReferralCandy),
Free trial: Free tier
Price: Emails—Starting from $20/month (based on number of contacts); Email and SMS—Starting from $35/month (based on number of contacts)
Best used for:
Thousands of Shopify and Shopify Plus stores use Postscript as a turnkey solution for their SMS marketing.
Postscript also boasts a Safe Send feature to avoid sending too many text messages to a single customer.
Free trial: 30-day free trial
Price: From $25/month, with additional credits for SMS or MMS.
Best used for:
Omnisend is an email and SMS marketing platform powering over 70,000 ecommerce merchants and a 9.3 ease-of-use rating on G2.
Omnisend allows you to send stunning newsletters, create automated ecommerce flows, and collect email and SMS opt-ins.
Free trial: Free plan available
Price: From $16/month
Best used for:
Privy offers a suite of marketing tools for SMS and email marketing and conversion-focused tools like pop-ups and wheels.
Privy also offers campaign triggers to show discounts and offers to customers at the right time.
Privy also has the most reviews on our list—over 24,000 reviews at the time of writing!
Free trial: 15-day free trial, Free plan is also available
Price: From $15/month
Best used for:
Grow sales, offer real-time support, and deliver personalized experiences via SMS. Cartloop helps Shopify brands build a compliant SMS marketing list and grow like never before. Their 24/7 Live Shopping Agents connect with your customers in real-time with an emotive approach, helping them navigate shipping questions, find the right products, and close sales with personal attention that builds confidence and trust in your brand.
Free trial: No free trial. but there is a freemium plan that starts at $0 and has 250 credits included
Price: From $100/month
Best used for:
With a customer-first approach, Dotdigital is a platform for data-driven marketers to deliver personalized communications across different customer journeys. The platform harnesses the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale.
Free trial: 14-day trial
Price: Emails— Based on the number of sends. SMS— Based on unique subscribers and message volume/month.
Best used for:
GetResponse is scalable email marketing software at its core. Plus proven online marketing tools and seamless ecommerce integrations designed for growing businesses to communicate better online, all synchronized through marketing automation.
Free trial: Free plan available
Price: From $15/month
Best used for:
Richpanel is a customer service software that uses smart automation to reduce redundancy in your customer support functions providing a seamless experience on both the customer's and the agent’s end. Richpanel’s amazon-like interface provides a highly personalised self-service experience, allowing customers to take order actions like cancellations without contacting customer support.
The customer support team enjoys a reduced workload due to better workflow management, omnichannel access, smart automation and an intuitive user-interface.
Free trial: 14-day
Price: starts from $150/month
Best used for:
PageFly helps create beautiful, high-quality pages for Shopify stores—everything from landing pages to FAQs and blog pages.
They also boast an Element Library with templates, custom animations, and trust badges like Reviews, Ratings, and Seals.
Free trial: Free plan available
Price: From $19 per month
Best used for:
Builder.io offers a powerful drag-and-drop visual editor that allows you to manage and publish content on any site or app -- headless CMS at its finest.
Nik Sharma has spoken highly of Builder.io, which also powers Alo Yoga, Harry’s, Everlane, and more.
Free trial: 14-day free trial
Price: From $20/month, plus additional charges per user and by monthly views
Best used for:
This app does exactly what it says on the tin - allow you to add a Free Shipping announcement bar to your store. It also auto-detects the customer’s local currency and adjusts the free shipping amount instantly (e.g. Free shipping over $50 in the US and C$70 in Canada).
Research suggests that 88% of consumers would be more likely to shop if they were offered free shipping - so it’s a simple app to increase customers.
Free trial: Free plan available
Price: From $9.99 per month
Best used for:
EComposer Page Builder is a codeless app that allows merchants to create their stunning website with any page type: Landing page, Homepage, Product, Collection, About us, etc.
EComposer is beginner-friendly, conversion-driving, and mobile-first optimized. Newbies can easily build their store with tons of pre-made layouts and sections, just drag & drop everything.
Free trial: Free plan available
Price: Paid plan from $14.99/month
Best used for:
Run a high-converting, engaging store with ModeMagic by Mason—an all-in-one, no-code, store conversion app made for Shopify stores.
With ModeMagic’s plug-n-play conversion playbooks, easily personalize your store for customers, without a coder or designer.
Use the app’s merchandising tools to promote products & keep your ecommerce shop dynamic 24/7—countdown timers, product highlight cards, sales, discounts, bestsellers & new arrival automation; make it happen with zero manual work!
Free trial: Free forever!
Price:
Best used for:
Gorgias offers a platform for Shopify brands to manage their customer support, all in one place. The centralized CRM offers support on every channel, from email and live chat to phone and social media.
Gorgias boasts a strong integration with Shopify, allowing your customer support team to see order details and refund, cancel or duplicate without leaving the app.
Free trial: 7-day free trial
Price: From $60 per month, plus additional charges per 100 tickets
Best used for:
Tidio offers a live chat app bolstered by marketing automation and chatbots to address your customers’ needs and increase sales instantly.
Tidio boasts chatbots that can automatically reply to 43% of the most common queries, including questions about tracking and an Abandoned Cart Bot that offers discounts to help convert customers.
Free trial: Free plan available
Price: From $15 per seat per month
Best used for:
Did you know that consumers check the status of their order at least four times before it’s delivered? These WISMO (Where Is My Order?) tickets are especially frustrating for customers if packages get lost or are delayed, and create a poor impression of your brand.
Wonderment turns order tracking into a growth channel with proactive shipping tracking. You can direct customers to on-brand tracking pages to deliver upsells and a better customer experience.
Free trial: Free plan available for up to 500 orders/month
Price: From $49/month for up to 4000 shipments per month
Best used for:
Vajro enables Shopify store owners to convert their online stores into native android and iOS apps within 60 minutes, without writing a single line of code.
With more than 1300 five-star reviews on Shopify, Vajro has helped 3000+ Shopify merchants to sell more and engage better with their customers.
Free trial: 30 days
Price: Starts at $99/month
Best used for:
Shopney is known for its unique feature set and famous ease of use in the Shopify mobile app builder market.
Shopney offers 8 different theme options for your Shopify store as a unique Shopify mobile app builder feature to make sure you display your products most impressively in the product listing (PLP) and product display (PDP), and increase your sales!
Besides, to increase your customer retention and engagement, Shopney provides in-app chat with you as another unique mobile app builder feature. So, you can convert your customers with a 1-to-1 dialogue, offering customers a personalized shopping experience.
Free trial: 30 days
Price: $99/month
Best used for:
Octane AI offers quizzes and pop-ups to create a better shopping experience for customers. From a simple email-capture pop-up to more complicated quizzes about product preferences, Octane AI helps you generate customer insights while staying GDPR compliant.
With the rise of iOS 14 and the age of data privacy, insights from Octane AI will become more valuable to create product recommendations and advanced segmentation. But don’t take our word for it - the official Shopify Hardware store uses Octane AI too!
Free trial: 14-day free trial
Price: Starting at $29 per month
Best used for:
Retention Rocket helps Shopify stores build a list of phone numbers, engage customers through 1:1 conversations, and automate SMS campaigns.
Retention Rocket prides itself on automated flows like abandoned cart and win-back series, as well as creating granular segments using Shopify data.
Free trial: Free plan available
Price: From $10/month, plus charges per SMS
Best used for:
Govalo aims to reinvent the gift card for Shopify stores, with gift card purchases, welcome gifts for new customers, and premium analytics and data.
Customers hesitate to make the first purchase because of high price points - a problem Govalo aims to eliminate with their digital gift cards. With the gift card market growing at 14% annually, this could be an interesting app.
Free trial: 7-day free trial
Price: From $0 per month (but 2.9% commission on gift card value) to $500 and 2.4%
Best used for:
Skio Subscriptions aims to make subscriptions easier - and capture all of Recharge’s customers. They offer merchants an easier way to modify subscriptions, a headless subscription portal, and native Shopify Checkout.
Merchants who are struggling with Bold and Recharge subscription apps can consider Skio as an alternative.
Free trial: 60-day free trial
Price: $299/month plus commissions
Best used for:
BEST Currency Converter allows you to display prices in different international currencies. The Elite plan even updates the currency automatically, based on your customer’s browsing location.
This makes the shopping experience easier for your international customers.
Free trial: Free tier available
Price: $9.95/month for >5 currencies and auto-switch by customer location
Best used for:
Triple Whale offers a unified dashboard for all your important ecommerce metrics, pulling from your tech stack like Shopify, Klaviyo, Facebook, Gorgias, and more.
We’ve included Triple Whale here because of glowing endorsements from DTC brands like Doe Lashes, Muddy Bites, and Obvi, but we haven’t tried it out yet. It’s one to watch, and maybe sign up for, but stay tuned.
Free trial: None
Price: Starting from $100/month
Best used for:
Relo is the easiest way for DTC brands to get customers to order again, try a subscription and stay on subscription. We predict when customers are going to buy again, sync that data to your Klaviyo & send personalized email comms to your customers.
Free trial: 30 days
Price: Starting from $200/month
Best used for:
Vidjet is a video player that turns videos into direct revenue. Using innovative video formats, segmentation options, and shoppable features, merchants can expose their visitors to videos, at the appropriate moment of their journey.
Free trial: 14-day trial, and a freemium option
Price: Starting from $29 to $299
Best used for:
PeerBoard is a powerful social platform that enables community discussions and commenting directly in your Shopify store. Provide your customers a space to ask questions, share knowledge and help each other!
Free trial: 14-day trial
Price: Starting from $29 to $299
Best used for:
Custom Shopify themes can help your brand identity and image. With a clear color scheme or visuals, customers are likely to keep you at the back of their minds whenever they see something similar. On the other hand, you have more flexibility when you require certain widgets or functions to better showcase your products on your ecommerce store.
Looking for more resources? Check out these other resources:
P.S. If you enjoyed reading this article and want to grow your ecommerce store, subscribe to our newsletter to get our latest articles and roundups.
We've been talking about the dos and don'ts of referral marketing in the past couple of articles. And as most marketers/founders know, attribution is an extremely important part of running a business. Without knowing where your traffic is coming from or who those people are, you could easily be marketing to someone who would never be a customer. And that's not where you'd want to spend your resources on!
With referral marketing, referral tracking is a way of quantifying the impact your referrals have on the business. It's not just a simple metric or number; it's also a way to understand how well your referral marketing is working and what tactics are most effective at converting brand loyalists into advocates and getting them to refer more. That means that with some solid analytics on your referral tracking efforts, you can improve them over time, resulting in better referral rates and referral sales!
Follow us through this article to learn more about referral tracking.
Referral tracking is essential to gain valuable insights into your referral process and identify areas where improvements can be made. It simply involves collecting data at every stage of the referral process, which can then be analyzed for maximum efficiency. Here are the various touchpoints:
Monitoring your referral program can provide clearer insight into whether customers are satisfied with your product or service.
If you are getting referral sales, and people are sharing about your brand or product via word-of-mouth, it’s an indication that they are satisfied with your brand, product, or service.
On the other hand, if your referral rates and sales are not performing at the industry average, it could be a sign of an underlying operational or product issue that needs to be addressed.
Attribution can be a huge headache for ecommerce brands. Let's say you’ve seen a dramatic increase in sales recently. But you don’t know what’s causing it. Could it be the new product you launched? What about the digital marketing campaign that you pulled off not too long ago?
You might have an inkling that it’s the newly launched referral program, but you have no way to prove that assumption. A proper referral tracking system can solve that issue for you. And if the spike in sales does indeed come from your referral program, a referral tracking system will also let you know who your best advocates are. This gives you opportunities to further segment your customers and show appreciation to brand loyalists.
Essentially, you’ll need to double down on the channels that work best for your brand and tracking makes it much easier for that final judgment.
Knowing your referral conversion rates can be valuable for several reasons.
First, it can help you understand the effectiveness of your referral program and identify areas for improvement. For example, if your referral conversion rate is low, you may need to make changes to your referral reward to make it more appealing to customers. Or maybe it’s because you aren’t making your referral program visible enough.
Based on the conversion data, you can determine if you need to tweak things around and do more A/B testing to increase overall customer engagement.
Additionally, knowing your referral conversion rate can help you measure the success of your referral program and compare it to other marketing efforts. This can help you determine which efforts are most effective at driving new customers to your business.
With any referral program, the last thing you’d want to encounter is referral fraud.
Referral fraud comes in various forms:
Self-referrals happen when customers would refer themselves to get both a discount for a new purchase and a reward for referring someone. And duplicated referrals just mean referring the same person twice.
Sharing on coupon sites happens when instead of sharing their referral link and code with their friends, some would post them on coupon sites, discount sites, or forums.
Return abuse refers to when customers get their friends to use their referral link and code. But once they receive the reward for “referring”, their friends would return the product and request a refund.
If your brand is offering cash payouts as a referral incentive, it’s even more important to have a proper tracking system in place. Users can easily take advantage of your rewards otherwise.
If you're not already A/B testing your referral program, you might want to start. And being able to effectively track this entire process definitely helps. Why so?
Studying the referral data obtained can help you tailor your future messaging, visuals and referral incentives for greater customer appeal. Establishing an effective referral program is key to success as it encourages more people to engage and provides more opportunities for referrals. To put it simply, the more people that register for your referral program, the higher the chance of more referrals and a succesful referral program!
A common way to track referrals is to provide customers with a unique referral code or link that they can use to refer others to your business. When a referred customer uses the code or link to make a purchase, you can easily trace it back to the original advocate.
This referral code/link functions as a unique identifier that relates a referral to a specific advocate, which allows you to track it and collect the necessary information.
For example, you can see how many times the referral code has been used, by who, and for which purchases.
This can give you a very good overview of how active your advocates are and how well word-of-mouth marketing is working for you. It helps you decide how much effort to put into word-of-mouth marketing.
(+) Easy to track
(+) Saves time and money
(-) You have zero control over who signs up
Cookies are text files with data used to track, personalize, and save information about users’ sessions. They allow ecommerce sites to track visits from users, including the pages and products they view, to suggest similar products they may also be interested in. Some may even track their exit pages to retarget these users.
Referral tracking with cookies can be done by placing a unique cookie for each customer who visits your website. This cookie can be used to identify the customer if they return to your site in the future, as well as to track any referrals they make.
Let's say that a customer visits your website and you place a cookie on their computer. They then refer a friend to your site, and their friend clicks on the referral link. When their friend visits your site, the cookie on their computer will be checked to see if it matches the cookie of the referring customer. If it does, it will be recorded that the referred customer was referred by the original customer.
(+) Provides valuable customer insights
(+) Accurate in tracking referrals
(-) Requires more technical knowledge
There are many different types of referral tracking software, like ReferralCandy, available that can help you automate the process of tracking referrals. This software can be integrated with your existing systems and can provide valuable insights into the effectiveness of your referral program.
On top of the perks of being able to see everything at a glance with an insightful dashboard, you get to properly identify where your referral traffic is coming from—which platforms your advocates work best with.
It’s also much easier to take action once you have the big data at your fingertips. You’d know exactly which incentives are working best for your advocates and make those changes immediately.
(+) Referral tracking is faster and easier through automation
(+) More accurate data
(-) Can be pricey for smaller businesses
If referral tracking software isn’t a viable option at this time for your business, keeping track of your referrals on Google Sheets or Excel can be a great alternative.
Spreadsheets are easily customizable which means you can decide on what you want to track and how you want to track it. Plenty of third-party apps are available for you to integrate for an improved tracking process.
The downside is that if you require slightly more elaborate analytics, it’s on you to figure out how that’ll work.
Fret not, we have your bases covered! Read to the bottom for our free referral tracking template.
(+) A cost-effective way to track referrals
(+) Flexible with customization
(-) Manual and tedious
(-) Requires some technical knowledge of building a spreadsheet
You may be wondering how Google Analytics can be used for referral tracking.
Here’s how you can find your referral report:
Acquisition > Overview > All Traffic > Referrals.
On that page, you’ll be able to see the number of users coming onto your site as a referral and identify your referral source.
This gives you a relatively good overview of how much traffic your referral marketing channel is bringing in, and which referrers are your brand loyalists. It also provides additional data that helps you to identify which advocates you should pay more attention to so that you can replicate that process with others.
(+) Relatively accurate referral tracking
(-) Requires pre-existing knowledge of Google Analytics
They're essentially unique short text codes that you add to URLs (or links) to help you track the performance of a campaign—in this case, your referral program.
https://www.referralcandy.com/resource?utm_source=referralcandy&utm_medium=blog&utm_campaign=referral_tracking_template&utm_id=resource-page
If we take a look at this example above, the UTM parameter comes after the question mark. And it's easily and automatically generated with this campaign URL builder tool. This means that you can manually generate unique links for each and every one of your advocates. The only thing left is to make sure you're consistently tracking this on a sheet so you don't miss out on any unique links!
(+) A free method
(-) Requires pre-existing knowledge of Google Analytics
(-) Takes up a lot of time
Our referral tracking template comes with a referral tracking sheet as well as a dashboard and insights sheet for a better overview of your existing referral campaign.
There are 4 sheets on the referral tracking template.
Before you fill in the Referral Tracking Sheet, you will be required to fill in some necessary information on the details of your referral program. Click on the Setup & Calculation Page to edit your reward types so that they reflect in the Referral Tracking Sheet.
Once that is done, you can start filling in the following fields on your Referral Tracking Sheet.
After you’ve filled in the Referral Tracking Sheet, you can head over to the Dashboard and Insights page to learn more about how well your referral program is working.
The dashboard shows the following:
You can filter through the graphs by inputting the specific year between 2022 and 2050.
The insights are an indication of whether your referral program is hitting the expectations of your referral marketing strategy.
A low number of referrals could mean that your referral incentives are not enticing enough for people to want to share about them. Or that you aren’t promoting your referral campaign enough and not many people know about it.
If you’re seeing a decent number of referrals but low referral sales, you might be setting the bar too low for your referral eligibility requirements. Eg, if you set the minimum spend for a referred friend too low, it results in an even smaller amount of sales from referrals.
Understanding who your top advocates are could also help you to better target people that are more likely to refer your brand and products. You could take the Top 5 Advocates derived from this template and analyze if the geographical location is a factor, or if their demographics are similar.
At the end of the day, referral tracking is an important way to measure the success of your referral program. By tracking referrals, you can identify your best advocates, determine which channels are generating the most referrals, and see which offers are motivating people to refer your brand.
Our Referral Tracking Template is meant to be a stepping stone for you to get started on properly evaluating your referral campaigns. However, there are important factors to consider as well. Things like referral fraud are extremely difficult to identify through manual tracking sheets and that’s why referral tracking software can be a better option once you have more traffic on your referral campaigns.
Click here to get the free Referral Tracking Template.
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It’s happening. Recent global events like inflated prices and multiple layoffs have led to conversations about a possible recession. Some even say we’re already in the middle of it.
Because of these events, agency owners are looking for new strategies to “recession-proof” their businesses. Ultimately, it’s more crucial than ever to continue providing value to your clients.
What happens when you create value for your clients?
Here’s the truth. When an agency is able to help its clients grow their brands, the clients will stay. This will then increase the agency’s customer retention rate, enabling them to thrive amidst a recession.
So take the time to dig deep and discover how you can continue adding value to your clients’ brands. Once you figure this out, offer it. You will immediately increase your perceived value because you’ve offered something more than what your clients signed up for.
So how can you add value to your clients? Answer: Think of ways to increase your clients’ profits. This will show them you genuinely care about setting them up for success.
Next, recommending referral marketing is the up-and-coming way for agencies to improve their clients’ net profits—and here’s everything you need to back this up.
There are so many reasons why agencies need to add referral marketing to their list of services.
But to keep things simple for your clients, here’s a very quick overview of some of the best benefits of referral marketing that are specifically connected to profit increase.
Did you know that it costs 5 times more to acquire a new customer compared to retaining an existing one?
Additionally, numbers from Business Insider show that the increase in both ad costs and ad spending over the past year has been crazy:
This is where referral marketing can step in, hitting two birds with one solution:
So in a nutshell, referral marketing can lower your clients’ marketing spend while increasing conversions. Win-win!
Referral programs involve rewarding existing customers who successfully influence other online shoppers to purchase from a brand. Rewarding already existing customers will encourage them to purchase again and even spread the word about the brands.
Because of this, your clients can easily identify their loyal customers and advocates, allowing them to create personalized campaigns or exclusive benefits.
This will strengthen the relationships and engagement levels between your clients and their existing customers.
Online shoppers are present on a variety of online platforms. Some of them have their own personal websites, YouTube accounts, and TikTok handles among other channels.
Now, more than 70% of online users go to social media to research products.
What does this mean?
If a brand has a prominent online presence on the platforms where its target customers are, then that’s a really big win right there. After all, around 71% of consumers are more likely to buy a product if they discovered it via a recommendation on social media.
When your clients invest in referral marketing, their customers can help bring their brand closer to where potential customers are.
Instead of spending more on brand awareness campaigns, your clients can just let their customers do the job via word-of-mouth on different platforms.
At this point in time, brands are already very much aware of the benefits that UGC can bring to their business. For starters:
Because referral marketing gives incentives to customers, they are encouraged to create UGC that they can use to share about brands or products. This will help your clients lower their marketing spend and get new customers because content creation is essentially free.
Getting access to the content created by customers is also a huge bonus because you can use these for your other services, whether you’re offering email marketing, performance marketing, and others.
Check out some examples here of how you can use UGC in your marketing plan.
It’s easy to add referral marketing as a service through the use of ReferralCandy—a Shopify Plus-certified software. So if any of your clients want to jump in, you can get started immediately.
Check out ReferralCandy here—or jump straight to our partner program for the best arrangement for your ecommerce clients.
When your customers get started with referral marketing, they may have some difficulty navigating it at first. Here are five strategies to help their referral marketing program find its footing.
If your clients don’t have existing customer loyalty programs yet, now is the best time to start. After all, their customers are probably waiting for it already. As much as 84% of online consumers are more likely to continue supporting a brand with a loyalty program.
Some steps for conceptualizing and implementing brand-new loyalty programs:
Now, for your clients with existing loyalty programs, it may be worthwhile to revisit the rewards and incentives.
Rewards are proven to increase referrals. A discount, a freebie, or any other benefit can give shoppers good reasons to promote ecommerce brands. Here are some popular examples of referral incentives your clients may want to explore:
Feel free to also check out this in-depth guide on choosing the best incentives for referral programs.
Referral marketing rewards brands’ already existing customers and recognizes their influence in their respective circles. If your clients notice huge volumes of referrals from a few customers, it might be a viable option to work with them as official brand influencers or ambassadors.
After all, eight out of ten consumers have bought something after seeing it recommended by an influencer. The power of influencer marketing is undeniable—but instead of spending millions on celebrities, your clients can invest in referral marketing and let their loyal customers be influencers in their own right.
Yes, referrals can happen organically, especially if customers are really satisfied with their purchase. With a referral marketing software, each and every successful referral can be tracked and referrers will automatically be rewarded.
Having a dedicated software for referral marketing will provide your clients an additional revenue source without too much of a hassle. It’s definitely a way to help them increase their net profits.
Customer loyalty program—check. Referral marketing software—check! First few affiliates, referrers, influencers—check.
Your clients can technically sit back and let their customers start promoting their brand whenever and however they want to.
But why not help your clients provide their customers with ammunition?
This can come in the form of ready-made assets, or even ideas and prompts. Brands can even be more active on their social media channels and post surveys, relatable articles, quizzes, or even memes—anything that is easily shareable. That way, existing customers will have plenty of opportunities to refer the brand.
Your clients can also consider creating an exclusive community for members of the program. Then the brand can broadcast announcements, assets, ideas, and even seasonal promos to market.
Offering referral marketing as a service to your clients will help them increase their net profits and overall business bottom line.
Additionally, this will also increase their lifetime value as your customer. You won’t be just another agency—instead, you’ll be the agency that just keeps adding value.
Join our Partner Program to get your referral marketing service up and running in no time and start transforming your clients’ businesses.
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What is referral tracking and why is it important? How to track referrals? We break down everything you need to optimize your referral program with a free referral tracking spreadsheet.
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How can your ecommerce brand ensure customer satisfaction, retentions, and loyalty? Read more to find out.
A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.
Creating a referral email campaign to promote your program? Here are examples of beautiful referral email designs from leading ecommerce brands so that you can draw inspiration from them!
Referral marketing is one of the best ways to capitalize on the holidays. Here are some reasons why.
Word-of-mouth recommendations are gold dust for ecommerce businesses. This guide shares how to get more of them—and more revenue, as a result.
17 Experts weigh in on the top marketing channels to focus on in 2023. One channel was recommended by all 17 - and no, it's not video!
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