These are the best Shopify apps to grow your ecommerce store revenues in 2022.
We focused on apps that would help you grow your brand, your business, or your revenues. There are many lists of ‘Best Shopify apps’ out there, but we didn’t want to focus on apps dealing with dropshipping, inventory, or fulfillment.
Instead, we identified 40 Shopify apps that fell into one of two categories:
Without further ado, let’s take a look:
Shopify’s Google Channel makes it easy for you to list products for free on Google and run Smart Shopping campaigns.
Reach more customers across YouTube, Gmail, Google Search, and Google Display Network.
Free trial: Free to install
Price: Free; the ad spend is billed directly to Google Ads
Best used for:
CedCommerce’s Suite for Google Shopping Fed surfaces your products on various Google properties, like Buy On Google, Shopping Ads, Local Inventory Ads, and more.
Free trial: Free plan available, 7-day free trial.
Price: From $14/month
Best used for:
AdRoll powers advertising and remarketing campaigns for thousands of merchants, and boasts the ability to run a campaign that integrates email and ads.
AdRoll boasts AI-optimized ads on Google, Facebook, Instagram, and over 500 networks.
Free trial: 30-day free trial, Free plan available
Price: From $25/month, plus advertising costs
Best used for:
Automizely Traffic lets you target and retarget customers with the right ads at the right time.
The ads exchange allows you to display your products in other stores, in exchange for promoting partner ads on your website - a win-win for both your stores.
Free trial: Free!
Price: Free!
Best used for:
VideoWise allows you to embed shoppable videos from Instagram, TikTok, and YouTube on your store in a page-speed friendly way.
You can also add buy buttons to the video player to boost engagement and conversion rates.
Free trial: 14-day free trial
Price: From $49/month plus 2% of direct video orders
Best used for:
Outfy makes it easy to create product collages, videos, gifs, and ads, and publish them to top social media networks like Facebook, Instagram, YouTube, Pinterest, and more.
The autopilot feature allows you to curate and publish posts automatically to promote and sell more.
Free trial: 7-day free trial.
Price: From $15/month
Best used for:
Instagram Feed + Stories allows you to publish Instagram Stories and highlights to your website.
If you’re working with Instagram influencers, this app will be a perfect complement to your campaign.
Free trial: Free to install
Price: $4.95/month after 1,000 page visits
Best used for:
Instafeed allows you to embed shoppable Instagram feeds on your Shopify store.
You can use Instagram to drive new traffic and content to your store, expand the reach to your followers, and convert store visitors into customers.
Free trial: Free plan available
Price: From $4.99/month
Best used for:
ReferralCandy helps you grow your sales through word-of-mouth marketing, by rewarding customers for referring their friends. We also allow brands to run an affiliate program with cash payouts for successful purchases.
ReferralCandy powers referral programs for over 3,000 brands, and is one of the best Shopify and Shopify Plus referral apps out there.
Free trial: 30-day free trial
Price: $49/month plus commissions
Best used for:
The Dovetale Community platform offers key features to manage an influencer marketing platform.
Dovetale’s key features include custom recruitment pages, easy gifting templates to send gifts at scales, as well as easy tracking of commissions and payouts through PayPal.
Free trial: Free plan available; 7-day free trial
Price: From $19/month
Best used for:
Smile.io is a loyalty platform best known for customer retention and VIP programs, but they also offer rewards for referral programs. Smile.io allows you to quickly set up and run your rewards program.
Boost new and repeat sales with Smile.io, the trusted loyalty provider for over 50,000 stores.
Free trial: Free plan available
Price: From $49/month
Best used for:
Goaffpro’s professional affiliate marketing app aims to turn your customers into marketing partners and affiliates.
Goaffpro also allows your affiliates to bring in other affiliates, to grow your network and revenues exponentially.
Free trial: Free plan available
Price: From $24 per month
Best used for:
Refersion is a complete marketing platform for influence, affiliate, and brand ambassadors. You can even find new affiliates and influencers in the Refersion Marketplace for free.
Refersion offers a customizable affiliate registration page, dashboards to track performance, as well as automatic coupon code creation for rewards.
Free trial: 14-day free trial
Price: $89/month with performance-based pricing
Best used for:
Junip makes it easy to request customer reviews and display them on your product pages to help you convert customers. It also features review replies, Google Reviews snippets, and incentives for reviews.
Junip powers over 2,000 Shopify brands including top DTC brands like Doe Lashes, Huron, Baboon to the Moon, and more.
Free trial: 14-day free trial
Price: From $19/month
Best used for:
Stamped.io is a social proof marketing platform, based on generating high-impact reviews, ratings, community Q&As as well as user-generated content like customer photos and videos.
Stamped.io aims to boost your sales and traffic by generating high-quality, informative reviews and sharing them to Facebook, Google. Instagram and more.
Free trial: 7-day free trial, Free tier available
Price: From $23/month
Best used for:
Loox collects photo and video reviews, prompts customers for referrals, and displays the social proof with beautiful-looking widgets.
By collecting social proof and driving word-of-mouth, Loox aims to drive customer retention and build brand awareness to drive revenue.
Free trial: 14-day free trial
Price: From $9.99/month, +$5 for Loox referrals
Best used for:
Reviewbit’s WhatsApp Customer Reviews prompts customers to create photo and product reviews through WhatsApp, which has a 100% open rate and higher response rate.
Best of all, the app integrates with Loox, Yotpo, and Judge.Me, so you can publish reviews collected through WhatsApp
Free trial: No free trial
Price: Free to install, but review requests start at $0.01 per message.
Best used for:
Judge.me prompts your customers to create star ratings and reviews about your products and Shopify store, then displays it beautifully on your website with theme templates.
Judge.me offers free photo and video reviews, and allows you to publish reviews on Facebook, Twitter, Pinterest, and Tumblr to boost sales and social proof.
Free trial: Free plan available
Price: From $15/month
Best used for:
Growave is an all-in-one Shopify marketing app with powerful tools for photo reviews, wishlists, loyalty programs, gift cards, referrals, and UGC. Strengthen the customer-brand relationships, increase repeat purchases, and boost engagement using convertible loyalty points, gifts & VIP-tiers membership on your site along with many other things.
Free trial: 30-day free trial
Price: Starts from $9/month
Best used for:
The average attention span of a shopper is five to eight seconds. Product Badges aims to capture customer attention with badges like “20% Off” or “Best Seller!”
Mode Magic received an award for ease of use from Shopify, and also offers 3,000+ product badges and stickers ready to go.
Free trial: Free plan available; 7-day free trial
Price: From $9/month
Best used for:
PushOwl allows you to send web push notifications to your customers – to remind them of abandoned carts, discounts, or items back-in-stock.
You can reach out to anonymous shoppers and browsers, get opt-in for email, push or text notifications, and turn them into subscribers.
Free trial: Free tier available
Price: From $19/month
Best used for:
Zipify’s One Click Upsell app maximizes the average order value for your customers by offering one-click upsells, both when customers are viewing their cart and during post-purchase checkout.
Zipify also boasts split testing and upsells on the Thank You page, to maximize revenue.
Free trial: 30-day free trial
Price: From $24.99/month
Best used for:
ReConvert offers you the ability to customize your order confirmation/thank you page, allowing you to create a post-purchase funnel for more upsell opportunities.
Since customers visit the order status page to review shipping updates, it’s a perfect opportunity to retarget customers for an upselling opportunity.
Free trial: Free plan available
Price: From $7.99/month
Best used for:
Shop-pop helps you reach customers with opt-in alerts on WhatsApp and Messenger. Customers can opt-in to receive alerts for new products, price drops, back-in-stock, and more.
ShopPop boasts 95% open rates for their alerts and easy data sync with Klaviyo.
Free trial: Free for up to 50 customers;
Price: Starting from $8/month
Best used for:
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.
Klaviyo integrates with other ecommerce platforms as well as plenty of apps (including ReferralCandy),
Free trial: Free tier
Price: Emails—Starting from $20/month (based on number of contacts); Email and SMS—Starting from $35/month (based on number of contacts)
Best used for:
Thousands of Shopify and Shopify Plus stores use Postscript as a turnkey solution for their SMS marketing.
Postscript also boasts a Safe Send feature to avoid sending too many text messages to a single customer.
Free trial: 30-day free trial
Price: From $25/month, with additional credits for SMS or MMS.
Best used for:
Omnisend is an email and SMS marketing platform powering over 70,000 ecommerce merchants and a 9.3 ease-of-use rating on G2.
Omnisend allows you to send stunning newsletters, create automated ecommerce flows, and collect email and SMS opt-ins.
Free trial: Free plan available
Price: From $16/month
Best used for:
Privy offers a suite of marketing tools for SMS and email marketing and conversion-focused tools like pop-ups and wheels.
Privy also offers campaign triggers to show discounts and offers to customers at the right time.
Privy also has the most reviews on our list—over 24,000 reviews at the time of writing!
Free trial: 15-day free trial, Free plan is also available
Price: From $15/month
Best used for:
PageFly helps create beautiful, high-quality pages for Shopify stores—everything from landing pages to FAQs and blog pages.
They also boast an Element Library with templates, custom animations, and trust badges like Reviews, Ratings, and Seals.
Free trial: Free plan available
Price: From $19 per month
Best used for:
Builder.io offers a powerful drag-and-drop visual editor that allows you to manage and publish content on any site or app -- headless CMS at its finest.
Nik Sharma has spoken highly of Builder.io, which also powers Alo Yoga, Harry’s, Everlane, and more.
Free trial: 14-day free trial
Price: From $20/month, plus additional charges per user and by monthly views
Best used for:
This app does exactly what it says on the tin - allow you to add a Free Shipping announcement bar to your store. It also auto-detects the customer’s local currency and adjusts the free shipping amount instantly (e.g. Free shipping over $50 in the US and C$70 in Canada).
Research suggests that 88% of consumers would be more likely to shop if they were offered free shipping - so it’s a simple app to increase customers.
Free trial: Free plan available
Price: From $9.99 month
Best used for:
EComposer Page Builder is a codeless app that allows merchants to create their stunning website with any page type: Landing page, Homepage, Product, Collection, About us, etc.
EComposer is beginner-friendly, conversion-driving, and mobile-first optimized. Newbies can easily build their store with tons of pre-made layouts and sections, just drag & drop everything.
Free trial: Free plan available
Price: Paid plan from $14.99/month
Best used for:
Run a high-converting, engaging store with ModeMagic by Mason—an all-in-one, no-code, store conversion app made for Shopify stores.
With ModeMagic’s plug-n-play conversion playbooks, easily personalize your store for customers, without a coder or designer.
Use the app’s merchandising tools to promote products & keep your ecommerce shop dynamic 24/7—countdown timers, product highlight cards, sales, discounts, bestsellers & new arrival automation; make it happen with zero manual work!
Free trial: Free forever!
Price:
Best used for:
Gorgias offers a platform for Shopify brands to manage their customer support, all in one place. The centralized CRM offers support on every channel, from email and live chat to phone and social media.
Gorgias boasts a strong integration with Shopify, allowing your customer support team to see order details and refund, cancel or duplicate without leaving the app.
Free trial: 7-day free trial
Price: From $60 per month, plus additional charges per 100 tickets
Best used for:
Tidio offers a live chat app bolstered by marketing automation and chatbots to address your customers’ needs and increase sales instantly.
Tidio boasts chatbots that can automatically reply to 43% of the most common queries, including questions about tracking and an Abandoned Cart Bot that offers discounts to help convert customers.
Free trial: Free plan available
Price: From $15 per seat per month
Best used for:
Did you know that consumers check the status of their order at least four times before it’s delivered? These WISMO (Where Is My Order?) tickets are especially frustrating for customers if packages get lost or are delayed, and create a poor impression of your brand.
Wonderment turns order tracking into a growth channel with proactive shipping tracking. You can direct customers to on-brand tracking pages to deliver upsells and a better customer experience.
Free trial: Free plan available for up to 500 orders/month
Price: From $49/month for up to 4000 shipments per month
Best used for:
Vajro enables Shopify store owners to convert their online stores into native android and iOS apps within 60 minutes, without writing a single line of code.
With more than 1300 five-star reviews on Shopify, Vajro has helped 3000+ Shopify merchants to sell more and engage better with their customers.
Free trial: 30 days
Price: Starts at $99/month
Best used for:
Shopney is known for its unique feature set and famous ease of use in the Shopify mobile app builder market.
Shopney offers 8 different theme options for your Shopify store as a unique Shopify mobile app builder feature to make sure you display your products most impressively in the product listing (PLP) and product display (PDP), and increase your sales!
Besides, to increase your customer retention and engagement, Shopney provides in-app chat with you as another unique mobile app builder feature. So, you can convert your customers with a 1-to-1 dialogue, offering customers a personalized shopping experience.
Free trial: 30 days
Price: $99/month
Best used for:
Octane AI offers quizzes and pop-ups to create a better shopping experience for customers. From a simple email-capture pop-up to more complicated quizzes about product preferences, Octane AI helps you generate customer insights while staying GDPR compliant.
With the rise of iOS 14 and the age of data privacy, insights from Octane AI will become more valuable to create product recommendations and advanced segmentation. But don’t take our word for it - the official Shopify Hardware store uses Octane AI too!
Free trial: 14-day free trial
Price: Starting at $29 per month
Best used for:
Retention Rocket helps Shopify stores build a list of phone numbers, engage customers through 1:1 conversations, and automate SMS campaigns.
Retention Rocket prides itself on automated flows like abandoned cart and win-back series, as well as creating granular segments using Shopify data.
Free trial: Free plan available
Price: From $10/month, plus charges per SMS
Best used for:
Govalo aims to reinvent the gift card for Shopify stores, with gift card purchases, welcome gifts for new customers, and premium analytics and data.
Customers hesitate to make the first purchase because of high price points - a problem Govalo aims to eliminate with their digital gift cards. With the gift card market growing at 14% annually, this could be an interesting app.
Free trial: 7-day free trial
Price: From $0 per month (but 2.9% commission on gift card value) to $500 and 2.4%
Best used for:
Skio Subscriptions aims to make subscriptions easier - and capture all of Recharge’s customers. They offer merchants an easier way to modify subscriptions, a headless subscription portal, and native Shopify Checkout.
Merchants who are struggling with Bold and Recharge subscription apps can consider Skio as an alternative.
Free trial: 60-day free trial
Price: $299/month plus commissions
Best used for:
BEST Currency Converter allows you to display prices in different international currencies. The Elite plan even updates the currency automatically, based on your customer’s browsing location.
This makes the shopping experience easier for your international customers.
Free trial: Free tier available
Price: $9.95/month for >5 currencies and auto-switch by customer location
Best used for:
Triple Whale offers a unified dashboard for all your important ecommerce metrics, pulling from your tech stack like Shopify, Klaviyo, Facebook, Gorgias, and more.
We’ve included Triple Whale here because of glowing endorsements from DTC brands like Doe Lashes, Muddy Bites, and Obvi, but we haven’t tried it out yet. It’s one to watch, and maybe sign up for, but stay tuned.
Free trial: None
Price: Starting from $100/month
Best used for:
Looking for more resources? Check out these other resources:
P.S. If you enjoyed reading this article and want to grow your ecommerce store, subscribe to our newsletter to get our latest articles and roundups.
We all know how important word-of-mouth marketing is for a brand’s growth. In fact, it’s the most influential psychological driver for anyone making a purchase.
20% of North Americans who became aware of a product through word-of-mouth made the purchase instantaneously. Additionally, word-of-mouth affects the purchase decision of 54% of consumers.
Unfortunately, though, word-of-mouth (WOM) marketing is difficult to scale—data is hard to track, and because of this marketers tend to focus on other tasks.
Thankfully, there are ways you can drive WOM without taking time away from your other tasks. It’s through something called automation.
You’ve probably heard of it before, but aren’t quite sure how it applies to your brand, right? As an automation expert, I’ve heard this time and time again from marketers, founders, and operators of many ecommerce brands.
If you fall in that category, then this article is for you.
Here’s the truth… You can’t control how people talk about your brand, but you can control the experience you give each person. WOM marketing and your customer experience (CX) go hand-in-hand. That’s why this article is going to show you how to level up your CX with automation to drive more WOM.
Even as a lean team, you can build up your CX and run memorable campaigns—without adding extra effort or time to your busy schedule.
Have I piqued your interest? Great. Keep reading.
We all know the benefits of word-of-mouth marketing: it improves brand discovery, helps you beat competitors, and influences purchase decisions. Not to mention, it’s an organic channel with a high return on investment if you scale it successfully.
But why should you implement automation on the channels that drive WOM? Here are a few reasons:
We all know what it feels like to discover a metric in your reports that doesn’t add up… You’re stuck spending the next few hours (or days) trying to understand why the numbers are wrong. And, usually, the culprit is due to a data silo.
Data silos are created when you use tools that aren’t integrated together. Because of this, your team is manually pulling information from a variety of sources and compiling it together. Without realizing it, they make a manual error, and then they’re stuck trying to discover where the discrepancy came from.
With automation, you can build workflows to pull metrics from various tools in your tech and automatically send it to a Google Sheet, your Shopify account, or another data software—all in real time.
Your team can easily access this data to make smarter business decisions about the WOM channels they should double down on and why. Additionally, they can earn time back from not having to track down why their reports are wrong.
Imagine if your word-of-mouth marketing engine could run on autopilot: your campaigns send at the right times, and you get to spend your time focusing on other initiatives.
Automation is exactly how marketers like you are able to accomplish so much in their day.
For example, you can trigger responses based on actions shoppers take on your site, automatically respond to important questions and inquiries, collect and organize reviews, and even segment customers based on buyer profile data.
These tasks usually require someone on your team to operate manually, but automation takes them off your plate for good. You can do more with less.
As you automate more parts of your marketing and operations, you’ll be able to take on more tasks without relying on more resources or budget.
Think about all of the ways you’ve been wanting to personalize your email flows… Or how you’ve wanted to improve your customer support. These experiences have a direct impact on how satisfied customers are with your brand.
So if you can take on more—without needing more—you can improve your CX channels with minimal effort, deliver a quicker time to value for each shopper and scale your word-of-mouth engine organically.
As an expert in ecommerce automation, there are a few must-have marketing channels I recommend if you want to increase your brand’s word-of-mouth, including
I’ll explain why these channels are critical and show you a few ways you can automate them using Alloy (an ecommerce automation platform that I’m familiar with).
Marketers use automation for their email and SMS channels to remove tedious tasks, like organizing data, so they can offer personalized experiences without needing more resources.
These personalized shopping experiences drive loyalty—and loyalty is how you drive word-of-mouth. According to Segment, 60% of consumers are more likely to become repeat buyers after a personalized shopping experience with a retailer. And brands that offer positive experiences receive 3X more word-of-mouth.
But here’s the catch: personalization requires a lot of manual work.
However, automation allows brands to create these experiences without investing too much time. I’ll give you some examples…
Sample workflows brands have built:
Here’s what a workflow that segments customers into Klaviyo lists by specific tags looks like in Alloy:
Customers who are a part of your loyalty program are 70% more likely to refer your brand to others. And you can automate many parts of your loyalty and referral program so your customer retention takes care of itself.
That means you don’t have to worry about CRM updates, customer tagging, API integrations, or even certain communication (for new sign-ups, milestones, and rewards).
Sample workflows brands have built:
Here’s an example of a workflow in Alloy that adds a free gift to certain orders:
According to G2, 95% of customers read reviews before making a purchase. That means positive reviews and user-generated content is often the difference between a new customer and an abandoned cart.
Automation tools help you scale reviews and UGC collection—without scaling your team. How? You can trigger requests based on customer actions, incentivize a customer for the content (if you want), and sync that information with any other marketing tool you use.
Additionally, you can automate internal communication around your reviews. For example, set up a Slack channel to get notified when a new review is created. You can also send reviews to a Google Sheet to keep track of which customers are leaving reviews and on what products. This can help you make smarter decisions about your best-selling products and high AOV customers.
Sample workflows brands have built:
To see a workflow that automatically follows up on reviews, check out this example made in Alloy below.
The automation triggers when a new review is made, syncs the review data with Omnisend, splits the review between positive or negative using an if-else condition block, then emails the customer based on their response.
Bonus channels to improve your CX and drive word-of-mouth
The truth is, you can automate every part of your business—not just your marketing channels.
In my opinion, there are other channels that are just as important for driving word-of-mouth because they directly contribute to whether or not your customers have a positive experience with your brand.
Customer support reps are under a lot of pressure: if a customer feels satisfied with their interaction with your business, 96% will return and will be more likely to tell the people around them about their experience.
The best way to help your reps is by making sure your support platform has all important customer data readily available to them. Most customer support platforms have basic integrations and standard automation functionality for simple tasks like collecting NPS scores, but you don’t have to be limited by that.
Sample workflows brands have built:
This is what it would look like to pull order and tracking information from Shipbob into Gorgias, for example:
Subscription platforms typically integrate directly with ecommerce platforms and CRMs to transfer data like payment processing, churn or downgrades, and checkout information. Yet even with these basic integrations, managing multiple pricing models can become complex.
With automation, your subscription program can operate a lot smoother while improving your customer experience. For example, with minimal effort, you can upsell them into more expensive tiers, and retain them on your program longer—all through hands-off automated workflows.
Sample workflows brands have built:
Here’s a quick video walkthrough on creating an SKU-swapping workflow:
Anyone who works in ecommerce knows how much of a headache the operations side of the business can be. From shipping delays, out-of-stock products, and orders not being fulfilled properly, customers can be in for a frustrating experience.
Thankfully, there are many ways to automate the shipping and fulfillment process to improve how quickly orders are fulfilled and delivered to customers.
Sample workflows brands have built:
Here’s what a monthly inventory report workflow would look like:
Now that you’ve seen the ways you can automate your ecommerce brand to improve your WOM, let’s look at how one skincare brand has implemented this for their business.
L’AMARUE sells effective, easy-to-use products for the full spectrum of skincare. Each product is formulated around their patent-pending all-natural Heart to Heart Complex® to help customers create a healthier relationship with their skin.
Even though this brand is doing a lot with its marketing and operations, there are only two people behind-the-scenes: a mother and a daughter who co-founded the business together.
As a company being run only by two people, automation was necessary to create a personalized customer experience: “Automation can be hugely helpful for brands trying to build their word-of-mouth because of the endless different CX journeys that you can create with it,” said Co-Founder Ande Sozzi.
At the beginning of their automation journey, Ande and her mom, Nicole Manke, started with just three workflows. In their opinion, these three workflows alone are saving them over 12 hours every week.
Now, with additional automations set up, you can only imagine how much these two are accomplishing with extra time…
So what are Ande and Nicole automating? Here’s a quick list:
And how do these workflows directly impact L’AMARUE’s word-of-mouth? It all comes down to CX.
“At the end of the day, anything you can do to become friendly with your customers and delight them goes a long way towards word-of-mouth. The more positive things they experience with you, the more they will talk about you to other people. Everyone wants to share good things with people they care about.” - Ande Sozzi
Feeling a bit of information overload? I understand. There’s just so much to learn about automation!
Thankfully, you can keep learning. I’m going to share some tools that were mentioned in this article that can help you get started:
And if you feel like you need to learn more about word-of-mouth marketing first, no problem.
Check out these articles:
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Every ecommerce brand understands that traffic is not the same as sales.
Sure, paid campaigns can bring people to your site, but how do you convert those visitors into paying customers? The majority of the advice found online focuses on killer headlines and social proof, but the most fundamental principle of conversion rate optimization is actually quite simple.
Customers need to know what you’re selling.
New organic traffic often comes to your site without quite knowing what you offer. Users come through after searching for something on Google, but they need to quickly determine if your brand can provide what they’re looking for.
Intuitive navigation drives the user experience. Here are 6 simple tips and advice from ecommerce experts to help you create a high-converting landing page.
This sounds simple, but many ecommerce landing pages miss this point. A landing page is not the place to relate your brand story or overwhelm customers with sales pitches. Get straight to the point. Who is your audience, and what are they shopping for?
Cassandra Cross, of Coalition Technologies shared about their client in the food and beverage industry. “Our client wanted to increase the B2B side of their business by targeting breweries and taprooms. The client’s fruit purees are often used in beers, cocktails, and other recipes, but a purchaser from a brewery wouldn’t require too much context. We added a “quick view” button to product listings for easy comparison.”
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The pop-up allows users to compare the different products without leaving the home page. Allowing them to quickly scroll through the catalog and locate the exact flavors they need.
A landing page is where users start. But it’s not always where they finish.
Once a user has found your site, they need to navigate it easily. Full-width templates that don’t include navigation bars often hurt more than they help. An option to explore increases user engagement and raises the likelihood of them finding what they are looking for.
In the case of Coalition Technologies, they worked heavily on the site’s navigation, still remembering the first step of knowing their audience, ensuring that a user looking for a specific item could find it.
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Sinem Yarasgil from Optimum7 shared with us what they did for a client in the luxury jewelry industry. The first tip that they gave was for brands to make sure that if their landing page is a category page, they should have a search and filter functionality similar to Amazon—since their pages convert at 30-40%.
The second thing that is important on the product pages is to have a sticky menu, sticky add-to-cart as well as multiple calls-to-action and calls-to-action above the fold. This ensures that your user knows what they have to do when they get to your site.
These are some of the top elements that brands have to consider to create high-converting landing pages which are essentially product pages and category pages on an ecommerce site.
Sinem also mentioned in further detail that all the optimizations that they’ve made to improve mobile usability—a sticky Add to Cart button, prominent call-to-actions (CTAs), and page speed enhancements— significantly boosted the jewelry brand’s site traffic within the first six months.
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As per any design, an important rule to remember when optimizing your conversion path is that you should test everything and change what’s not working.
It’s extremely important for ecommerce brands to continuously monitor visitors' behavior on your website or landing page and pinpoint friction points in the shopping experience. That way, there’s a lower chance of them dropping off before even getting to the payment part.
An important element of any conversion page is the Call-to-Action (CTA). The CTA guides visitors to the next step; without it, your conversion rate will undoubtedly plummet.
Increase your conversion rates by testing:
Omniconvert applied this testing principle for a retail store offering photographic and video equipment for beginners and professionals.
Here’s an example of the controlled version.
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The CTA asks for a strong purchase commitment. Even if the original functionality of the button was adding the product to the cart, the copy and the minimalist design hinted toward completing a purchase before the visitor was ready to make the decision.
And here is the variation version:
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For the variation, the Omniconvert team experimented with the page copy and design.
The message explains the real functionality of the button, and the design helps visitors visualize the action of adding to the cart. The color palette was also simplified to emphasize the message and capture attention.
The experiment was evenly split (50/50) for all website visitors. The results?
“Testing CTAs is a small and subtle change—yet the results can be inspiring and make all the difference in your conversions. It’s good practice to test your CTAs and make sure the copy isn’t too pushy and the overall design catches visitors’ eyes.” Oana Predoiu, Senior Copywriter at OmniConvert
If you have an ecommerce store, then you know—abandoned carts are the bane of your existence. How does a user come so close to buying something without converting?
That final cart page needs to close the deal. What are the reasons someone might hesitate to finish a purchase?
From a B2B perspective, a business owner would want to know about transit time, the number of pallets that will arrive at their loading dock, and how to properly store the products. By anticipating these questions, the Coalition Technologies team created an informational cart page.
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In B2C, these concerns may be more along the lines of a return policy, a money-back guarantee, or delivery estimates. But the point remains the same. Users need plenty of reassurance that completing their purchase is a good idea.
In just three months, Cassandra shared that their client saw a 60% increase in organic revenue. And 18 months later, the client saw a 3,859.67% return on ad spend (ROAS) from their Facebook campaigns and a 2,434% ROAS from Google ads.
From a technical standpoint, if your website is running too slow, it’s causing your traffic to bounce at different stages of your funnel. Reducing seconds of the loading time can improve your conversion rate significantly.
No matter how beautiful your website is or how amazing the products are, if your store page doesn’t load fast, users won’t stick around long enough to see the site design or scroll through the products. Much less cart out.
Nearly 70% of consumers state that page speed influences their decisions to buy from an online retailer. Here are a couple of simple tips the Oddit team has shared to improve your site speed:
The share of mobile ecommerce sales in total ecommerce sales has increased from its 52.4 percent market share in 2016 to the current 72.9 percent market share. In other words, nearly three out of every four dollars spent on online purchases today is done so through a mobile device.
In the US alone, the amount of time spent on mobile devices every day by consumers has increased from 188 minutes in 2016 to 234 minutes in 2021. This marks a 24.5 percent increase in just five years.
A site that’s mobile-friendly has a 67% greater chance of converting but websites that aren’t mobile-friendly have a 61% higher chance that visitors will bounce off.
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This is an example of a retro and vintage fashion store that Calashock created. A sticky add-to-cart button is particularly important on a mobile device where the smaller screen makes scrolling essential to view even the vital product card information. And this is only a small part of what you can do to improve your mobile pages.
Jean Pascal Charles, Founder of Ecommerce Boost shares a quick checklist that they used to help a skincare brand improve their conversion rate from 1.83% conversion rate to 4.08%. Here’s what you should include on your landing page:
We have a couple more resources to help you along the way. Here’s a Twitter thread on 25 CRO best practices from Carl Weische, Co-Founder & CMO of Accelerated Agency.
Ecommerce brands don’t need gimmicks or fanciful but complicated web design. The six steps above are great ways to help you make your products visible, and your solutions to customers’ pain point known.
Now that you've got your high converting landing pages for your ecommerce brand, here are some articles to help you propel that growth:
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The best Shopify apps to grow your brand and your business in 2022, featuring apps from top DTC brands like FIGS, Obvi and Muddy Bites.
Here are ways you can drive WOM without taking time away from your other tasks, through automation.
Ecommerce brands don’t need gimmicks or fanciful but complicated web design. The six steps above are great ways to help you make your products visible, and your solutions to customers’ pain point known.
Social commerce can bring your community, customer loyalty, sales, revenue, and brand awareness to the next level. Here's how to utilize social media platforms to maximize your growth.
A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.
What are the best Shopify themes available? Here are 26 of the most reviewed Shopify themes for 2022 based on our research!
Referral programs are like snowballs - they need a bit of help to get started. Here are 7 simple steps to promote your referral program.
Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!
Just set up your refer-a-friend program? Here's how to launch it to your customers to get them started making referrals.
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