Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
The world is full of great travel destinations, but actually travelling can be a bit of a pain. Journeyful wants to make travel better.
Their apps are built from a desire to create a level playing field for everyone: hotels, travel agents, and customers.
They're calling their referral program 'the most comprehensive rewards program in travel'.
From the looks of it, they aren't joking.
Let’s find out what's special about their referral program:
Journeyful’s referral process is slightly different from others:
Yes; the key thing here is that Ben isn't given a one-time reward for referring Mary. He’ll keep on getting rewarded every time Mary makes a booking!
Even if Ben stops using Journeyful for a while, he’ll keep receiving referral rewards from Mary and friends. This will nudge him to make some bookings so he can utilize the discounts.
When Mary makes a purchase, she can earn booking rewards of up to 8% of her booking fee.
Judging from the screenshot above, that can amount to a few hundred, or maybe even a thousand dollars!
The best part? Ben will earn that same amount as a referral reward!
This promotes healthy competition amongst the hotels, as hotels would try to create the sweetest deals to attract new customers. This ultimately equates to a win for customers.
Customization of their own reward conditions also provides hotels with a chance to reward their loyal customers.
Check out more referral program examples.