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The question on the minds of many in the U.S. ecommerce market, especially those new to the scene, is this:
We were curious to find out as well and so looked at the various data sources out there to create the following infographic. We’ve got to say, the future does look pretty exciting!
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<a href="https://www.referralcandy.com/blog/referral-marketing-statistics/"><img src="http://cdn.referralcandy.com/images/ecommerce-saturated-590.png" alt="Has Ecommerce in the U.S. become saturated? - Infographic" title="Has Ecommerce in the U.S. become saturated? - Infographic" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>
In 2012, global B2C ecommerce sales topped $1,000,000,000,000 ($1 trillion!) for the first time. How did the U.S. perform?
The volume of ecommerce sales in the US is almost equal to the volume of Japan, UK and China combined!
So you might think that the US ecommerce market must be pretty saturated.
But is that the case?
Despite the US ranking first in ecommerce sales, it has a lower percentage of digital buyers than Japan, UK and Germany.
Less thank half of the US population buys online. But they must be spending lots of money, right?
At first glance, the large US ecommerce market looks mature. Turns out it still has lots of room to grow!