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In the world of ecommerce, social media has become an indispensable tool for businesses looking to grow their online presence and connect with customers. In recent years, beauty influencers have emerged as a key demographic in the social media landscape, with millions of followers and a huge impact on the beauty industry.
If you're looking to promote your beauty products to a wider audience, partnering with a beauty influencer can be a smart move. By collaborating with someone who has a strong following and a passion for all things beauty, you can leverage their influence and reach a wider audience than you might on your own.
To help you identify the top beauty influencers to work with in 2023, we've compiled a list of the 21 beauty influencers who are making waves in the industry right now. Our list includes influencers with a range of niches, from skincare and makeup to hair and nails, and covers a diverse range of audiences and demographics.
Each influencer on our list has a strong following on social media, a keen eye for beauty trends, and a reputation for providing high-quality content to their audience. By partnering with one of these influencers, you can tap into their expertise and reach a wider audience, while also benefiting from the credibility and trust they've built up with their followers.
Whether you're looking to launch a new product, increase brand awareness, or drive more sales, building a long-term relationship with beauty influencers can help you achieve your goals. So why not take a look at our list and start exploring your options today?
Before getting started, here are some of the factors to consider when choosing a beauty influencer to work with:
- Reach: How many followers does the influencer have?
- Engagement: How often do the influencer's followers interact with their content?
- Niche: What is the influencer's niche? Do they focus on a specific type of beauty content, such as makeup, skincare, or haircare?
- Values: Do the influencer's values align with your brand's values?
- Availability: Is the influencer available to work with you?
Top beauty influencers to work with
1. Karen Yueng
Iamkareno, is a popular beauty influencer with over 500 thousand followers on Instagram and over 1.58 million subscribers on YouTube. Karen Yeung, the woman behind the account, is a fashion and beauty content creator based in Los Angeles, California. Her content features a mix of beauty tutorials, product reviews, fashion hauls, and lifestyle vlogs.
Her beauty content is known for its diversity, as she showcases makeup looks for all skin types and colors. She often incorporates skincare into her makeup routines, emphasizing the importance of taking care of your skin. Her tutorials are easy to follow and perfect for beginners, while her product reviews provide honest and detailed feedback.
2. Still GlamourUs
Still GlamorUs, also known as Kasey, is a popular beauty influencer with over 1.02 million subscribers on YouTube and over 250 thousand followers on Instagram. She is based in the US, and is known for her glamorous and edgy makeup looks.
Kasey's content features a range of makeup tutorials, including dramatic eye makeup, bold lip colors, and flawless foundation techniques. She often incorporates drugstore makeup products into her looks, making her tutorials accessible for all budgets. Her followers appreciate her attention to detail and how she breaks down each step in her tutorials.
Autumn Elizabeth is a popular beauty influencer on TikTok, known for her authentic and relatable content. With close to 400,000 followers and 5 million likes, she has established herself as a go-to source for natural makeup looks and skincare advice on the platform. She focuses a lot on niche tutorials like hooded eye makeup and breaks them down for even beginners to follow easily.
4. Vincent Ford
Vincent Ford is a popular beauty influencer on TikTok known for his edgy and creative makeup looks. With over 300 thousand followers and 4 million likes, he has established himself as a go-to source for bold and unique makeup inspiration on the platform.
Vincent's TikTok content features a range of makeup tutorials, with a focus on dramatic and colorful looks. He often incorporates glitter, bold lip colors, and statement eyeshadow into his routines, creating eye-catching and unique makeup looks. He also often shares tips on color theory so that people learn the basics of the effective application of makeup.
Sugar and Spice, are a sibling duo of American drag performers best known for their appearance on the fifteenth season of RuPaul's Drag Race. The beauty influencers behind the TikTok account @sugarandspice are known for their creative makeup looks and bold style. With over 7 million followers and 174 million likes, they have established themselves as a go-to source for colorful and unique makeup inspiration on the platform.
6. Sagonia Lazarof
Sagonia Lazarof is a popular beauty influencer on YouTube. With over 706,000 subscribers, she has established herself as a go-to source for natural and effortless makeup inspiration.
Among Sagonia's content are makeup tutorials aimed at achieving a glowing complexion. She often uses natural-looking products and techniques, showing her followers how to achieve a flawless, no-makeup makeup look. Her tutorials are easy to follow and perfect for anyone looking for quick and effortless makeup tips.
CRA Makeup is a talented and creative beauty influencer whose content is perfect for anyone interested in bold and original makeup. On TikTok, she has over 1.9 million followers and 47.5 million likes, making her a go-to source for colorful makeup inspiration. She also often tries out new types of makeup and trends.
8. Jessica Vu
Jessica Vu is a popular beauty influencer on YouTube, with over 1.6 million followers, known for her makeup tutorials focused mainly on Asian-inspired makeup. She also does the occasional Get Ready With Me (GRWM) videos and hair tutorials aside from the usual content.
9. Alessya Farrugia
Alessya is an all-rounded lifestyle vlogger who shares tips on skin care, beauty, makeup, mental health, productivity, and even on how to work out. She has close to 500 thousand subscribers on YouTube and over 300 thousand followers on Instagram. Her videos are inspirational and encourage individuals to be better versions of themselves be it through the way they dress, their appearance, or even through their actions.
10. Nyma Tang
South Sudanese beauty influencer, Nyma Tang, is well known for her YouTube series "The Darkest Shade," which reviews deeper-hued cosmetics. She advocates for more inclusion for melanin-rich women like herself by spotlighting inclusive ranges. She has around 1.36 million subscribers on YouTube and close to 500 thousand followers on Instagram.
11. Dipti Senthil
Dipti Senthil is a well-known beauty influencer that shares lots of content on how to create the most flawless and flattering makeup look on darker skin. Apart from the usual glamorous looks, she also does share beauty hacks that are easy to follow. She has close to 150 thousand followers on TikTok.
12. Miranda Rae
Miranda is a famous beauty influencer that creates content on everything under the beauty category—hair, makeup, skincare, you name it, she does it. She’s known for her quirky hairstyles and for integrating beauty hacks and makeover tutorials into her daily vlogs. With over 7 million followers on TikTok and close to 200 million likes on the platform, you can tell that people love the way she shares lighthearted beauty content.
13. Jasmine Chiswell
Jasmine Chiswell is a very well-known beauty influencer for her classic Marilyn Monroe looks and very vintage fashion lookbooks. But some may also know her because of her glamorous Colourpop collaboration series. She focuses on many niche beauty trends especially those from the 1950s. She has over 1.1 million followers on Instagram and 16.6 million on TikTok. Save to say she’s definitely got a beauty cult following!
14. Whitney Simmons
Whitney Simmons is a lifestyle and beauty influencer. More well-known for her workout videos, Get Ready With Me (GRWM) videos, favorite beauty product videos, and also her daily vlogs! She boasts a large following of over 2 million on YouTube alone, 3.5 million on Instagram, and 1.5 million on TikTok.
There's nothing that Lesley can't do when it comes to inspirational hairstyles, whether it's sculptural braids, cute ponytails, or perfectly cared hair. She also shares her favorite products to keep her hair in tip-top shape. While she may not have as huge a following as the rest of the beauty leaders in the industry with 109 thousand followers on Instagram, she’s definitely an upcoming sensation to keep a lookout for.
If you’re a fan of cute and trendy makeup trends, then Steph is definitely your go-to beauty influencer girl for them. She creates viral looks and videos of wearable looks for almost every occasion, raves, festivals, cafe dates, etc. Steph has 1 million followers on Instagram and 1.9 million followers on TikTok.
There’s a whole bunch of people that love her for the GRWM videos. School edition, musical edition, prom edition. Mada has a whole series of shorts that showcase her daily looks and a lot of people take inspiration from them. She has close to 100 thousand followers on TikTok and over 5 million people have liked her videos!
Anjeni creates glamorous looks focused a lot on using pigmented colors. A lot of her videos are also reviews of trendy beauty products and how to incorporate them into a signature look. For deep-set eyes and sultry makeup tutorials, you’d definitely want to be following Anjeni along with the close to 800 thousand followers she has on TikTok.
19. Anisa Sojka
Anisa is known for taking intricate-looking hairstyles and making them foolproof with her tutorials to upgrade your hair game. Not just hairstyles alone, she also shares products for hair care! We all want that luscious, shiny looking hair that she has. And so do her 627 thousand followers on Instagram.
If you’re interested in viral beauty hacks, then you have to be following beauty influencer Nam Vo on Instagram. It’s not just about the makeup, it’s also about the skincare. Her #dewydumpling glow sets the tone for her entire makeup look, focusing on creating that inner glow every girl hopes to have.
21. Rose Gallagher
If you face issues like redness and rosacea, you should definitely follow beauty influencer Rose for tips on how to cover them up with simple makeup tutorials. She covers a wide range of beauty tips from your foundation and concealers to your highlights and the extra glam.
Expertise, creativity, and passion for all things beauty
And there you have it, folks! Our top 21 beauty influencers to work with in 2023. From stunning makeup looks to expert skincare advice, these influencers are the cream of the crop when it comes to beauty content on social media.
Whether you're looking to collaborate on a product launch or simply looking for some inspiration for your own beauty routine, these influencers are sure to deliver. With their loyal followings and engaging content, they have established themselves as some of the most influential voices in the beauty industry.
If you’re a brand finding it hard to engage influencers that match your brand, or even reach out to them, you may want to consider an influencer marketing tool that automates the majority of the processes for you. From finding the best influencers to helping you identify if they provide the most relevant engagement for your audience, liaise with them and track the success of your campaigns.
And if you’re a beauty influencer, why not check out this list of beauty affiliate programs!