So you've started or you're thinking of starting a referral program for your online store.
(NOTE: You can create your own referral program using ReferralCandy here. It's free for the first 30-days!)
What's the most important thing that you need to know, to give your business the best odds of success?
The single most important success factor is...
It's simple math: You can't get more referrals than the number of people who come into contact with your referral program.
So if you want to get more referrals, it makes sense to focus on increasing the total number of people you put in contact with your referral program. This "expands the pie" for your entire referral funnel.
Here are 3 simple ways to do just that.
Every visitor to your website and everybody who reads your marketing collateral should learn about your referral program if they don't know about it already. (And if they already know about it, it's always worth reminding them!)
^ GREATS brand features prominent links to their referral program on their main site and even on their About page.
^ Kurgo has a strong, delightful hero image in their carousel alerting you to their referral program.
Remember, visitors can signup for your referral program directly and refer friends even if they haven't bought from you before. They might not be in the market for your product themselves, but they might know someone who would be!
For more examples, check out 10 Examples of Prominent Referral Program Calls-to-Action.
* For ReferralCandy Users: Ensure that your ReferralCandy Portal Access Page allows "Existing Advocates + New Signups". Your ReferralCandy Portal Access Page link can be found at my.referralcandy.com/content (ReferralCandy Portal tab)
Did you know that 83% of your satisfied customers are willing to refer products and services? Give them an opportunity to do so AND reward them for it.
Existing customers are your best source of initial referrals, because they already have experience with your product, and may have had friends asking them about it.
* For ReferralCandy users: You can invite your past and existing customers quickly an easily through the "Email Past Customers" feature, which can be found at: my.referralcandy.com/in_app_invite.
You never know when a friend might ask an advocate for a recommendation for a similar product / service. You want to make sure that you're the first place that the advocate thinks of whenever that happens!
Advocates and followers might occasionally miss out on your messaging so make sure you post regularly.
For further reading, check out How To Keep Your Referral Program Top-of-Mind for Optimum Referral Sales.
Doing this maximizes your customers' exposure to your referral program.
The more happy customers you have who know about your referral program, the more referrals you're going to get!
Eugene talks to ReferralCandy customers every day, doing everything necessary to ensure the success of their referral campaigns. Does triathlons. Often hungry.
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