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Referral landing page is one of the most important pieces of your referral program. This is the page that determines whether or not new customers join your referral program.
We've recently updated our latest guide to referral programs, including resources from the basics to the advanced, as well as examples. Once you've set up your referral program, it's time for you to take it to the next level by optimizing your referral landing page.
To help you with that, we have listed 25+ referral landing page examples you can use as inspiration for your own. You'll learn how to optimize your referral landing page and effectively encourage your best customers to spread the word about your brand!
(NOTE: If you're interested in setting up a referral program for your Shopify store, I'd suggest trying ReferralCandy for free here, or perhaps you need more inspiration for your referral emails? If so, check out our post on the best referral email design examples.)
The referral landing page is a page that encourages visitors to sign up for your referral program by explaining the rewards they can get— either a discount coupon or a freebie when they refer someone. To run a successful referral program, you need an effective referral landing page so customers actually join your program.
A successful referral landing page usually includes the following:
For example, this is the referral landing page for Adore Beauty:
Brands then promote the referral landing page through different sales channels, such as email, SMS, social media, and through promotional cards included in customer packages.
The reason why so many brands have referral landing pages and referral programs is that all referral marketing revenue comes from new customers. This is different from other marketing methods, such as email marketing, which takes revenue from existing clients. This allows brands to tap into a new market that they would not get access to otherwise.
All the most successful referral landing pages have the same things in common. Let's go through some factors that come into play.
“Assume your audience isn't interested. Write a headline that spotlights the most compelling, most irresistible part of your content.” - Charlie Meyerson
Headlines are the first thing that people read when they click on your referral landing page. It's the best opportunity to wow them so that they'd want to learn more about your program.
When people click on your referral landing page, they're expecting to know what they can get out of it. And that's where mentioning your incentives is important.
After you've grabbed your customers' attention with a compelling title, it's time to drop more information to convince them to join the program.
You can show the rewards on the body text, or many brands even showcase the rewards in the heading, which is known to be an effective strategy.
Power words are often used to trigger psychological or emotional responses from readers. These power words tend to be persuasive and can easily convince people to take action.
Some power words and phrases include:
Ideally, the image on your referral landing page should be something that helps prospects relate to your brand or product. Alternatively, it could also be a picture that enables them to visualize themselves enjoying your product or service.
The image quality is also an important component. Why? Because using low-quality images indicates unprofessionalism, and that isn't something you'd want prospects to associate your brand with.
Now that you've got your headline, your images, your form in place, it's down to the final step of converting your prospects into leads by clicking that call to action button.
CTAs can be general with words like “Next”, or “Start sharing today”. Alternatively, they could also fit the message of your brand— if your brand places emphasis on the community, you could change it up to “Share the love”.
Some examples of CTAs:
The colors and logo created with a logo maker you use should reflect your brand and style, but at the same time, they should stand out so that prospects know where exactly to click and what exactly to do next.
Making sure that your CTA button is noticeable and in the “right” place is also essential so that it doesn't cause confusion.
Low friction forms tend to have one or two fields— most of the time, it's the prospect's name and email address. It keeps things simple while allowing you to collect the most essential information to connect with them.
Friction happens when something in the design of the landing page slows the user down or makes it difficult for them to accomplish their task.
The main goal is to get as many people to sign up for the program as possible. And people dropping off the page because of a form with way too many fields clearly isn't ideal.
Next, let's dive into the best referral landing page examples!
For each example, we will:
Let's start!
Alohas is a fashion brand known for its sustainable approach to producing footwear and apparel. As part of their growth strategy, their referral page features a simple 'Give $20, get $20 off' referral program.
Why this referral landing page works:
Honeylove is a brand known for its stylish shapewear that combines function and fashion. They created a landing page where they show their '$20 off and get $20 off for each friend' referral program.
Why this referral landing page works:
Saie is a beauty brand known for its commitment to clean and environmentally friendly makeup. Take a look at how Saie makes it easy for their customers to join the referral program by only asking for an email address.
Why this referral landing page works:
Feel is a brand that focuses on creating high-quality nutritional supplements to enhance overall wellness. They have one of the most interesting referral landing pages, which offers existing customers the opportunity to receive £5 through PayPal for every successful referral.
If you want to create a similar landing page, where you pay directly to customers through PayPal, you can use referral software, such as ReferralCandy.
Why this referral landing page works:
TRIP is a UK-based brand for CBD oils and CBD drinks. TRIP has a good example of one of the classic referral pages. It's easy to understand and take action through the referral link.
Why this referral landing page works:
Bees & Trees is committed to producing high-quality, raw, and unprocessed Manuka honey. Through their dedicated landing page for referrals, they promise $10 off for every referred friend.
Why this referral landing page works:
Our Place offers stylish cookware products designed to simplify a variety of kitchen tasks. Since their products are high-ticket, they can offer referrals and their referred friends up to $20 off.
Why this referral landing page works:
Skinny Food Co is a UK-based brand that provides healthier low-calorie and sugar-free food products. Their customer referral program offers a discount of 20% to both the referral and the person they refer.
Why this referral landing page works:
Esker Beauty is a skincare brand that focuses on natural body care products that use plant-based ingredients. Their referral page showcases their referral program, which is a simplistic 'Give $25, Get $25' for each successful referral.
Why this referral landing page works:
Recess is primarily known for its CBD-infused sparkling waters, aiming to provide a calming experience without the use of alcohol. To get new customers for their products, they have a referral page showcasing their 'give $10, get $10' referral marketing program.
Why this referral landing page works:
LAY LO is a brand designing high-quality dog beds with a focus on both comfort and style. Their referral page showcases a 'give $20, get $20' referral program. It's one of the most simplistic referral page examples that anyone can implement.
Why this referral landing page works:
TWOTHIRDS is a fashion brand with a strong environmental focus and aims to produce high-quality clothing with minimal impact on the planet. Although they operate in the fashion niche, their referral page is an example that can be executed in any niche.
Why this referral landing page works:
Bokksu is a subscription service that delivers Japanese snacks and teas directly from Japan to subscribers worldwide. To get more customer referrals, they created a customer referral program where both the referral and the friend get $15 off.
Why this referral landing page works:
Super Smalls is an ecommerce brand that creates sparkly and playful accessories aimed at children. They use a playful 'Be a Super Friend' referral page to catch the attention of their customers.
Why this referral landing page works:
Amass offers a wide range of products focused on both social and self-care. Like many other examples in our article, this is another landing page that can be implemented in any niche.
Why this referral landing page works:
Omsom offers a variety of cooking sauces and noodle kits that allow customers to prepare Asian dishes at home. To entice existing customers to refer friends, they use a 'GIVE $10, GET $10' referral landing page offering.
Why this referral landing page works:
Stylevana specializes in Asian beauty and skincare products, offering a wide selection of items from both well-known and niche brands. They combine giving members $10 off for referring a friend as well as giving 'Vana points'.
Why this referral landing page works:
Daniel Footwear is a British brand established in 1993. It is known for its extensive range of both men's and women's shoes. Their referral page showcases their program where they offer 15% off for the referrer and a friend.
Why this referral landing page works:
Starface is a skincare brand that specializes in treating acne with a fun and positive approach. Starface does their referral page the classic way, giving new customers $10 off and referrals also receiving $10 off.
Why this referral landing page works:
Buddy Bites provides high-quality, vet-approved dog food through a subscription-based model. From our list of examples, they have one of the most simple customer referral programs, which is showcased on their referral page.
Why this referral landing page works:
Yaya Papaya is a fruit and vegetable business based in Singapore, offering a subscription service for regular home deliveries of fruit boxes. On their referral landing page, they promise a 15% discount for every new customer referral brought in.
Why this referral landing page works:
Otty is a UK-based brand known for its high-quality hybrid mattresses, delivering superior comfort and support. They have an interesting referral page, offering customers a £25 Amazon gift card if their friends pass the 100-night trial.
Why this referral landing page works:
Bulk is an ecommerce brand specializing in sports and fitness nutrition. Out of all the referral rewards on our example list, Bulk offers the most generous reward, 45%, for both the referrer and the friend.
Why this referral landing page works:
Ten Little is a brand that emphasizes the creation of shoes that support the natural growth and development of a child’s feet. To get an existing customer to spread the word about their brand, they have created a 'Give $5, get $5' referral page offering.
Why this referral landing page works:
LOOKFANTASTIC is a online beauty retailer, featuring over 660 premium brands with more than 22,000 items. Similarly to Ten Little, their referral page showcases their 'Give £5, get £5' referral program.
Why this referral landing page works:
Joanie offers products like dresses, knitwear, skirts, and tops that are both fun and flattering. On their referral page, they offer existing customers a chance to refer friends and get 15% off for both.
Why this referral landing page works:
Native is a personal care brand offering products like body wash, shampoo, conditioner, and sunscreen. They showcase a 'Give 20%, Get 20%' offering on their referral page.
Why this referral landing page works:
Mobile web traffic accounts for 60.67% of global web traffic. If you're still not optimizing your landing page for mobile users, you might be losing out on double the potential prospects you could have.
FAQ segments are good to have on your referral landing page, especially if your referral program is slightly more complicated. It's an easy way for you to answer commonly asked questions from people interested in your program.
At the same time, it gives you space to explain your program without squeezing too much information into your headline or blurb.
Create several referral landing pages and change up a small element each time, be it your headline copy, your blurb copy, or even your CTA button. This way, you'll be able to identify which combination works well.
You can do this with a referral program software like ReferralCandy.
Most people tend to skim through copy and pull out information deemed important to them. That is why it's important to make sure that your referral landing page isn't overly cluttered with images, copy, CTA buttons, and forms all over the place. Besides having a structured layout, knowing how to place around with white spaces is a good design practice.
A successful referral program landing page should include elements, including a strong CTA, heading, hero image, body text explaining the program, and an FAQ section.
A well-put-together referral landing page is crucial in getting your customers to spread the word about your product or service. It's easy to create a landing page but not easy making it a good one.
If you enjoyed reading this, check out our 30+ examples of awesome friend landing pages and perfect your landing pages with more inspiration.
Or if you're looking to beautify your referral landing page, check out EComposer Shopify Page Builder, which is fully integrated with Referral Candy.
Cheryl is a full-time Content Manager at ReferralCandy by day and a "Learnaholic" (aka always learning something new) by night. She loves learning new languages, storytelling, and creating experiences that are functional and visually compelling. She's also always lurking on Twitter so drop by and say hi!
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