CASE STUDY: ENTERPRISE CUSTOMER
CASE STUDY

How SainStore Added Thousands in Sales per Month for iWader Fishing With ReferralCandy

How SainStore Added Thousands in Sales per Month for iWader Fishing With ReferralCandy

In the first 30 days, ReferralCandy contributed 13% of all revenue to iWader Fishing

iWader Fishing offers top-quality fishing equipment & gear

Agency Success Story

  • SainStore recommended ReferralCandy to grow iWader’s sales. During the 30-day free trial, the referral program contributed to 13% of all revenue!
  • iWader Fishing’s referral rate hit 23% after just two months (the industry benchmark is about 2.35%)
  • Overall, the referral program generated 2600% ROI

About the Agency - SainStore

SainStore is a Shopify Plus Partner with offices in Las Vegas, Dongguan and Shenzhen. They partner with manufacturers to transform products into internationally-recognized brands.

iWader approached SainStore in order to grow their brand globally and increase sales.

About iWader Fishing

iWader is a manufacturer that has produced quality fly fishing gear for over 25 years.

Fly fishing is a tightly-knit community of people who like to discuss and share about products in forums and online communities. iWader actively participates in community conversations, and it has paid off in terms of driving relevant traffic and building customer loyalty.

SainStore saw an opportunity to help iWader grow by building on their customer-centric marketing strategy with a referral program: ReferralCandy.

People are more willing to buy something from someone they trust. A referral program a great way to build brand awareness in each customer’s friends network.

Referral rewards is also a simple way to retain customers in the sales funnel, and build brand loyalty.

Kenny Cai
from SainStore
iwader_referral_program.png

How SainStore designed a successful referral program to grow sales for iWader Fishing

SainStore designed a simple Give $10/Get $10 referral program. Existing customers received US$10 in cash for every friend that made a purchase using their referral link.

iWader customers could refer their friends and both share a cash reward
iWader customers could refer their friends and both share a cash reward

iWader signed up for ReferralCandy and launched their referral program with an email to customers. They were seeing results before the 30-day free trial had even ended. Key success metrics were:

  • During the 30-day free trial, the referral program contributed  4% of all orders and 13% of all revenue!
  • iWader Fishing’s referral rate hit 23% in just one month (the industry benchmark is about 2.35%)
  • Overall, the referral program generated thousands of dollars in referral sales each month, for a staggering 2600% ROI (return-on-investment)!

Referral marketing is a key part of iWader’s marketing strategy because it helps customers easily spread the word among their friends. A single word from a customer has a deeper effect than any advertising budget.

Kenny Cai from SainStore

Why SainStore chose ReferralCandy

SainStore chose ReferralCandy because the app was clear and simple to use for customers. Kenny remarked that they had previously tried many other different loyalty apps, but they ended up distracting customers from the goal of referring friends and bringing in new customers.

Kenny noted that his priority was a tool that would make it easy for their customers to spread the word and generate referrals. ReferralCandy was the best fit.

As an agency, SainStore uses referral marketing to create a win-win situation for brands and their customers. The customers are rewarded for sharing products they love and are delighted by, and brands get more benefit from creating high quality products their customers love.

ReferralCandy for agencies

A referral program with ReferralCandy rewards consumers when they refer their friends, turning them into a sales team that drives new sales for your clients’ store.

We love working with digital agencies, Shopify Experts and Shopify Plus Partners - let’s grow your clients’ sales today.

Ask us about our options for agencies here.

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