Today is a very exciting day for the ReferralCandy team, as we announce the first major product development for 2019. Our goal for this year is to build out greater integration with the apps that you love, to create and get more value out of what you’re already doing.
The first of the app integrations is ReferralCandy for Mailchimp, which you will be able to find via the Connect Apps item in the menu.
How can ReferralCandy for Mailchimp help you with email marketing?
Email marketing is a powerful channel for eCommerce, with up to 44x ROI - that’s $44 earned for every dollar spent. It’s also a reliable way to stay in touch with your customers and share exciting ideas about what they can expect from you. But, having a concise refer a friend email format makes all the difference in conversion for ROI.
The first feature, the one we’re unveiling today, is a simple feature allowing you to add each customer’s unique referral link to emails sent out through Mailchimp.
Each customer will only see their own unique referral link, making it easy for them to forward/share/copy-and-tweet.
ReferralCandy generates unique referral links for each of your customers. That way, they can share their link any way they like, and you’ll be able to track and reward them for each new referral, be it through texting, social posts, or even as a link on their website or YouTube video.
Here's a preview of what your customers will see when they receive your email:
Whether you’re updating them about the new designs on offer, or upcoming sales, you’ll be able to offer them a reminder about your referral program and rewards, and present their unique referral link as part of the newsletter, in order to enhance the brand experience.
Want try it out for yourself today? Now you can - it's so simple it doesn't even need a video - just a quick gif:
A simple mail-merge tag automagically transforms into a unique referral link when you send the email campaign
Tag Super-Referrers and Sleepers for Special Treatment
As Mailchimp migrates from static segments and lists to tags, ReferralCandy helps you make the most of this feature by allowing you to tag customers who perform exceptionally in your referral program: for example, Super-Referrers, who have brought in a super-high number of new customers through referrals, and Sleepers, who may have trouble getting their first referral reward.
Sort and see who your most influential referrers are, and who needs a little bit of help
Being able to identify the Super-Referrers in your customer base is valuable because it’ll help you identify which of your customers might be influencers, special affiliates, connectors, or simply very well-networked in their community. They’re the MVP of your customer base, and it’s a chance to offer them something exclusive and special. Who knows, you could strike up a valuable marketing partnership with them - the sky’s the limit!
Ecommerce brands don’t need gimmicks or fanciful but complicated web design. The six steps above are great ways to help you make your products visible, and your solutions to customers’ pain point known.