Improve Your Email Marketing With ReferralCandy For Mailchimp

Darren Foong
Darren Foong
February 4, 2019
2 min read
Improve Your Email Marketing With ReferralCandy For Mailchimp

In this article

Today is a very exciting day for the ReferralCandy team, as we announce the first major product development for 2019. Our goal for this year is to build out greater integration with the apps that you love, to create and get more value out of what you’re already doing.

The first of the app integrations is ReferralCandy for Mailchimp, which you will be able to find via the Connect Apps item in the menu.

Mailchimp is an always-on marketing platform for small businesses, best known for their email marketing. ReferralCandy helps small businesses build an online referral program. Let’s show you what you can do to level up your email referral marketing.

How can ReferralCandy for Mailchimp help you with email marketing?

Email marketing is a powerful channel for eCommerce, with up to 44x ROI - that’s $44 earned for every dollar spent. It’s also a reliable way to stay in touch with your customers and share exciting ideas about what they can expect from you. But, having a concise refer a friend email format makes all the difference in conversion for ROI.

Psst: need a reference? Check out some must-have eCommerce email marketing templates or email marketing resources that will increase sales for you.

As a channel to drive sales, referral programs deliver high ROI. In addition to helping new customers discover your store and make purchases, they keep your existing customers engaged with your brand.

Now, ReferralCandy makes your email marketing better:

Want to earn more revenue through your existing Mailchimp newsletters?

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ReferralCandy for Mailchimp: Embed Referral links

The first feature, the one we’re unveiling today, is a simple feature allowing you to add each customer’s unique referral link to emails sent out through Mailchimp.

mailchimp referralcandy integration - now you can add unique referral links to newsletter mail merge

Each customer will only see their own unique referral link, making it easy for them to forward/share/copy-and-tweet.

ReferralCandy generates unique referral links for each of your customers. That way, they can share their link any way they like, and you’ll be able to track and reward them for each new referral, be it through texting, social posts, or even as a link on their website or YouTube video.

Here's a preview of what your customers will see when they receive your email:

Whether you’re updating them about the new designs on offer, or upcoming sales, you’ll be able to offer them a reminder about your referral program and rewards, and present their unique referral link as part of the newsletter, in order to enhance the brand experience.

Want try it out for yourself today? Now you can - it's so simple it doesn't even need a video - just a quick gif:

mailchimp referralcandy integration - how to embed referral links into email marketing newsletters giphy

A simple mail-merge tag automagically transforms into a unique referral link when you send the email campaign

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What else can you look forward to?

We have plenty of exciting features planned as we continue to develop this integration. Here’s sneak peek ahead at the features you can look forward to. part of this integration:

In-Email Referral Stats to Track Performance

In addition to monitoring the performance of the overall program, you’ll be able to track the performance of the link within the newsletter.

email marketing

You can track engagement and referral traffic from your referral program

This will help you identify the effectiveness of your newsletter, or surface any issues, for example, if you need to update or rebalance your referral program incentives.


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Tag Super-Referrers and Sleepers for Special Treatment

As Mailchimp migrates from static segments and lists to tags, ReferralCandy helps you make the most of this feature by allowing you to tag customers who perform exceptionally in your referral program: for example, Super-Referrers, who have brought in a super-high number of new customers through referrals, and Sleepers, who may have trouble getting their first referral reward.

embed referral links - mailchimp referralcandy integration tagging customers super referrers

Sort and see who your most influential referrers are, and who needs a little bit of help

Being able to identify the Super-Referrers in your customer base is valuable because it’ll help you identify which of your customers might be influencers, special affiliates, connectors, or simply very well-networked in their community. They’re the MVP of your customer base, and it’s a chance to offer them something exclusive and special. Who knows, you could strike up a valuable marketing partnership with them - the sky’s the limit!

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Connected Apps: And many more to come

ReferralCandy already has existing tie-ups and integrations with several apps: MailChimp, Airbnb, Recharge, Shopify, Squarespace, PayWhirl, and so on.

You can look forward to greater integration with more features, and an ecosystem of interconnected apps to help you deliver a better customer experience and drive more sales through your store.

I’m very excited by what 2019 will bring, and I look forward to share what we have in the pipeline with you.

If you have any questions, please feel free to contact us at

The ReferralCandy Product team

Boost sales by letting your existing customers refer friends through your newsletters

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Darren Foong
Darren Foong

Darren is a content/SEO writer and product marketer. He doubled search traffic for the blog and put ReferralCandy on the front page of the Shopify AppStore.

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