In this article
Here at ReferralCandy, we're super excited to introduce something we've been working on: the Ecommerce Agency Confidence Index. Each month, we're gathering information from ecommerce agencies: their results, thoughts, and predictions, and then sharing these insights in an aggregated and anonymous index.
The Role of Ecommerce Agencies
We believe that ecommerce agencies are the unsung heroes in the world of ecommerce. They’re the ones working closely with brands, crafting their online shopping experiences and, in many cases, doing the hard work so brands can focus on improving their products and services. That's why their insights are pure gold. They have courtside seats to the world of ecommerce, and they see everything – the trends, the hits, and the misses.
We also believe that agencies are sometimes forgotten when it comes to analyzing the evolution of the ecommerce industry. We focus on metrics like merchandise volume and customer acquisition costs, but we don't ever gather data about ecommerce agencies' revenue or their customers' price sensitivity to their services.
The Power of Real-Time Sentiment Analysis
The main aim here is to get a real-time feel of the mood of ecommerce agencies. It’s about understanding the here and now, the changes in confidence levels. This isn’t just number crunching; it’s about getting a sense of the human element behind the data.
Predicting Future Trends
We're setting our sights high with this index. We're not just content with understanding today's trends; we want to get a sneak peek into tomorrow’s. The idea is to track these insights over time and start predicting where ecommerce is headed.
It’s a Collaborative Effort
This index gets better with more voices joining in. It’s a community thing – the more agencies chip in, the richer and more insightful this index becomes. It acts as a growing, evolving knowledge base for all of us in the ecommerce sphere.
That's why in this blog post, you'll only be able to see the overall monthly index value. Only agencies who are participating in the study will be able to access the data breakdown.
Some of our agency participants include: SeaMonster Studios, Swanky Agency, Thooja, Audacious Commerce, Ecommerce Today, For My People, RPF Agency, Pluro, Webcetera, SmartBug Media, Gloross, VT Labs, Motif, TatJones, Growth Heist, MageMontreal, GetVisible, StubGroup, Thooja, and SEOWorks.
If you're an agency and would like to participate and receive the full report, you can email ReferralCandy's Partnerships Lead Raul Galera at raul [at] referralcandy.com