In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products as well as clean referral email templates and a consistent referral message.

Referral incentives have consistently proven to be a low-cost way of getting high-quality leads.

Here are some examples of B2B referral programs in action:

1. Google Apps / G Suite

Learn more about Google Apps' referral program.

2. Booker – business management software

Learn more about Booker's referral program.

3. Carpathia – cloud hosting provider

Learn more about Carpathia's referral program.

4. Cooperative systems

5. Zoho Mail

6. Box – enterprise cloud hosting

7. Blackbaud

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Read next: An Epic List Of 47 Referral Programs