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In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products as well as clean referral email templates and a consistent referral message.
Referral incentives have consistently proven to be a low-cost way of getting high-quality leads.
Here are some examples of B2B referral programs in action:
1. Google Apps / G Suite
Learn more about Google Apps' referral program.
2. Booker – business management software
Learn more about Booker's referral program.
3. Carpathia – cloud hosting provider
Learn more about Carpathia's referral program.
4. Cooperative systems
5. Zoho Mail
6. Box – enterprise cloud hosting
7. Blackbaud
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Read next: An Epic List Of 47 Referral Programs
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Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.
