In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products as well as clean referral email templates and a consistent referral message.
Referral incentives have consistently proven to be a low-cost way of getting high-quality leads.
Here are some examples of B2B referral programs in action:
Learn more about Google Apps' referral program.
Learn more about Booker's referral program.
Learn more about Carpathia's referral program.
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Read next: An Epic List Of 47 Referral Programs
Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.
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