logo
Solution
How it works
Features
Use Cases
InfluencerCandy
Pricing
Partners
Agencies
Affiliates
Become a Partner
Resources
Blog
Case Studies
Guides
The Ultimate Referral Playbook
Referral Program Checklist
Help Articles
Contact Us

Latest from blog

See all posts

How Agencies Can Improve Their Clients' Net Profits Using Referral Marketing

Read more

Everything You Need to Know About Referral Tracking (& Free Template)

Read more

Should Holiday Referral Marketing Be In Your Marketing Plans?

Read more
  • Login
  • Sign Up Free
Product
How it works
Features
Use Cases
Influencer Candy
Pricing
Partners
Agencies
Affiliates
Become a Partner
Resources
Blog
Case Studies
Guides
The Ultimate Referral Playbook
Help Articles
Contact Us

Latest from blog

How Agencies Can Improve Their Clients' Net Profits Using Referral Marketing

Read more

Everything You Need to Know About Referral Tracking (& Free Template)

Read more

Should Holiday Referral Marketing Be In Your Marketing Plans?

Read more
← Back to blog

Cannabis Referral Program Examples: Magical Butter

Case Studies
Referral Marketing
ReferralCandy user
June 14, 2016
Visakan Veerasamy
Cannabis Referral Program Examples: Magical Butter

In this article

Example H2
Example H3

In this article

Example H2
Example H3

We had a chat with Chris Whitener, Sales Manager at MagicalButter to learn about their growth, success and challenges.

P.S. Check out the Magical Butter Case Study to see their successful results.

 

MagicalButter is a kitchen appliance for extracting nutrients from herbs.

It has strong connections to the (legal!) growing cannabis community, and it wants to expand to culinary, homeopathic markets.

Challenges facing MagicalButter

  • They have a team of about 30 people.
  • They're experiencing typical ‘growing pains': Logistics, fulfilment, keeping up with demand.

What does marketing look like for MagicalButter?

Getting media attention / press is a big driver of growth.

  • They advertise & build relationships with publications like the High Times.
  • Active on lots of communities and forums
  • Active social presence, especially on Facebook – they have over 275,000 Likes
  • Generate awareness through compassion centers & medicinal marijuana dispensaries
  • SEO / PPC growing, but not currently a priority for them (probably because the keywords in this industry are heavily saturated, and the prices are disproportionately high.)

Why referral marketing?

“The cannabis community is really tight-knit. when you have an industry with customers that like to hang out in forums and share advice, review products for each other, it just makes sense to have a referral marketing program.”

How did you put together your referral program?

MagicalButter gives $25 cash as a referral reward to advocates, and $25 off as a friend offer.

“We really wanted to make it worth it for our customers. It’s something people love to use and love to talk about. you can see it from all the blog reviews and video reviews about us. So it just makes sense to get it in as many hands as possible. We use our referral program to keep it spreading far and wide.”

Learn more: How To Set Up Your Referral Program's Incentives (With 12+ Examples)

MagicalButter's experiences with using the ReferralCandy app:

Chris highlighted the value of super-advocates in sharing word-of-mouth for the brand:

“We’ve had a few ‘super advocates’ who drive tons of sales for us because they have are skilled at content marketing or write a lot of reviews. We might not have captured those guys without a referral program. There’s one guy in particular, he loves the machine so much that he just keeps writing about it.”

He also highlighted a few reasons why ReferralCandy is so easy-to-use:

  • Low Time commitment: “I use it about once a week, just to see how things are doing.”
  • Dashboard for Data-at-a-Glance: “I love that you can see all the information you really need - who referred, who was the referrer, the amount, etc. It also alerts you if you need to change something.”
  • It just works: “Our customers have never had any issues. We wanted to make our program as easy as possible, and it just works.”

[su_box title="Magical Butter: Seven-Figure Referral Sales" box_color="#026299" title_color="#ffffff" radius="2"]

"We’ve had a few ‘super advocates’ who drive tons of sales for us. We might not have captured those guys without a referral program."

ReferralCandy helped Magical Butter drive more than a million dollars in referral sales. Read more here: Magical Butter Case Study[/su_box]

Noteworthy things about MagicalButter approach to marketing:

The brand focuses on positivity & telling the story of how cannabis can help people. Managing perception is important, especially as the greater public views cannabis in a certain light.

Telling their user's stories: At the Cannabis Cup (event by High Times magazine) the MagicalButter team brought a mother on stage to tell her story. She talked about her son, aged 14, who had Crohn’s disease. He had to use a wheelchair for mobility. Did cannabis therapy illegally to deal with the illness. She moved her family to Colorado over a year ago, where it is easier (and legal!) to get the medicine he needs. Today, the son is able to walk again - and has even taken up mountain climbing.

Big focus on community. They set up a Facebook group where users can share stories, trade recipes, and help each other get better results with the product.

“Imagine, as a medical patient, going into a marijuana dispensary and getting the medicine you need, but with no instructions on how to use it. A lot of those patients don’t even use the Internet. So they try to smoke it, which is a really inefficient and unhealthy way of getting the nutrients into your system. So what a lot of compassion centers do is they recommend our product. That way, so instead of smoking it, you could instead make some coconut oil, or some butter, which helps you absorb it much more efficiently.”

_____

Read next: Referral Program Examples – An Epic List Of 47 Referral Programs

Share this article on
Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.

Share this article on
  • View all posts

Valuable tips
delivered to your
inbox monthly.

Thanks for signing up to our newsletter!
Oops! Something went wrong while submitting the form. Please try again!
You may also like

How Agencies Can Improve Their Clients' Net Profits Using Referral Marketing

Everything You Need to Know About Referral Tracking (& Free Template)

Should Holiday Referral Marketing Be In Your Marketing Plans?

© 2022 All rights reserved.
ReferralCandy is a product of Anafore Pte. Ltd
(Reg. no: 200903073C).

Follow Us

  • Facebook
  • Instagram
  • Twitter
  • Bytes of Candy

ReferralCandy

  • How It Works
  • Pricing
  • Blog
  • Setup Guide
  • Case Study

Partners

  • ReferralCandy for Agencies
  • Partner with Us
  • Affiliates

Resources

  • Ultimate Referral Playbook
  • Best Practices and Guides
  • Support Center
  • API

Company

  • About Us
  • Jobs
  • Contact Us
  • InfluencerCandy

Most Popular Posts

  • How to Build a Referral Program That Works in 2022 (With 80+ Examples)
  • How to Choose Referral Program Incentives (With Examples)
  • 22 Successful Shopify Referral Program Examples
  • The Ultimate Referral Widget Guide to Improve Referrals
  • 45 Best Shopify Apps That Increase Sales
  • Here’s What Great Referral Email Campaigns Look Like
  • 20 Examples of Beautiful Referral Email Design
  • 10 Small Business Referral Program Examples
  • How to Set Up a Referral Program for Your Ecommerce Store in 6 Steps
Cookies with the candy
By clicking “Accept”, you agree to the use of cookies to enhance your browsing experience and to analyze the site traffic.
AcceptDecline