How to Set Up a Referral Program for Your Ecommerce Store in 6 Steps
Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!
One of the most common questions we get is, “How do I get more referrals?”
I went to ask the people who have all the secrets to generating referrals — our Customer Success Managers!
They oversee hundreds of merchant accounts each to help them get better results from their referral programs. To understand the state of merchants' referral programs and to find ways to optimize them, our Customer Success Managers go through a detailed checklist that they have refined over the years.
Ready to learn more? Let's get started on the checklist!
As usual, if you have any questions, feel free to ask us!
Note: If you haven't yet launched your own ecommerce referral program, you can do that easily with ReferralCandy! If you use Shopify, ReferralCandy is also available on the Shopify App Store.
Here is the 11-step client referral checklist you can follow:
We will next go through the 11-step process in more detail.
As a first step, check the fundamental status of your referral program.
This might sound a little silly, but to get more referrals, you have to ensure your customer referral program is actually up and running.
You can see the status on your ReferralCandy dashboard.
Have you set your rewards and checked that they are valid? If you are using Shopify or BigCommerce, ReferralCandy will automatically create coupon codes for your referral program. For other platforms, you will need to create the coupon codes in your store platform and upload them to ReferralCandy.
If you are using integrations, are they working fine? For example, if you are using ReCharge for subscriptions, you would want to check that ReCharge is connected to your ReferralCandy account and you have the right settings in both ReCharge and ReferralCandy. You can refer to our help articles on integrations if you need any help.
Once you know your referral program is up and running smoothly, let's assess your referral results.
Note: When analyzing your referral program's performance, remember that all referral marketing revenue is new revenue as it comes from referred customers. This is different from other marketing methods, such as email marketing, which takes revenue from existing clients.
Therefore, calculating the return on investment is also different. We recommend you follow the next steps to calculate the return on investment on your customer referrals program!
To start, compare your referral rate with the industry referral rate, which you can see on your ReferralCandy dashboard. (Do remember to set your store industry under “Store Settings” to get the specific referral rate for your industry.)
ReferralCandy calculates your referral rate by dividing the number of referral transactions by the total number of transactions in your store over the past 30 days. In other words, the percentage of your sales that are from business referrals.
On your dashboard, you can see the number of referral sales, the value of referral sales, and the trend over the last 30 days.
There are several ways to make use of this data. You could compare your referral sales to your targets. Or you could compare your referral sales with the previous month. Or you could check that your referral sales are growing steadily or not declining.
A simple method is to divide your referral sales by your ReferralCandy subscription fee. For example, $2,000 of referrals divided by a $134 subscription fee is a 15-times return on investment.
For every $1 spent on ReferralCandy, you get about $15 back. (How does this compare to the costs and returns of your ads and other marketing channels?)
That said, this simplified calculation does not consider intangible benefits, such as more engaged customers and greater reach, and costs, such as cost of setup and maintenance.
At this point, how are you feeling about the performance of your referral program? If you want to get more referrals, read on for some ideas!
A key success factor of your referral program is the number of advocates who are recommending their friends. So you want as many people to know about your referral program as possible to get more client referrals.
We recommend merchants highlight their referral program on their homepage.
For example, Bees & Trees link to their customer referral program from their home page:
Other merchants choose to highlight their customer referral programs on their carousel images or in their footer, as Vinyl, Me Please does.
This will remind already loyal customers of your referral program and encourage new visitors to sign up for your it.
Your advocate reward and friend offer has to be attractive enough for your customers to refer their friends. The key is to align them to your customers' motivation—what do they want from buying from you?
Here are a few rules of thumb that our Customer Success Managers use:
For your advocate reward:
For your friend offer:
If you do not want to offer discounts or cash rewards, you can also be creative about your rewards. For example, ThreadBeast, a men's streetwear brand, gives its advocates a free package of streetwear for referring their friends.
Your post-purchase referral email is the primary way that customers learn about your referral program. Also, people most likely cannot remember their referral link. Having this email in their inbox gives them something to refer to.
If you are worried about sending your customers too many emails, you can grab the link to your referral program from your dashboard and include it in your usual emails to your customers.
Also, if you need help with designing your post-purchase emails, you can take inspiration from our email design examples article.
Our Customer Success Managers recommend sending the post-purchase referral email immediately after a customer's purchase.
We see higher engagement with referral emails if it was sent immediately after purchase rather than a couple of days later. This is likely because customers are already looking out for the confirmation email so they are more likely to interact with the referral email.
In ReferralCandy, you can customize when the post-purchase referral email is sent.
You should also experiment with other timings. For example, Riff Raff and Co sends their post-purchase emails when their customers receive the products and follows up again eight weeks later.
Reminding your customers about your referral program is a good way to keep it top of mind. ReferralCandy can automatically send regular reminder emails for you. You can set how often to send reminder emails and when to stop sending them.
We personally do not like spammy or aggressive emails. Thankfully, reminder emails are programmed to space out if the customer is not opening them. And we will eventually stop sending the customer your reminder email altogether. (But if the customer is opening the reminder emails, they likely would not mind receiving them.)
All emails have an unsubscribe button at the bottom so that your customers can opt-out at any point in time.
You can edit your reminder emails by going to Referral Program > Emails & Pages > Edit (your theme) > Content > Reminder Email > Edit.
Once you set up ReferralCandy, new customers will be invited to your referral program, such as via your post-purchase email. But you might also want to let your current customers know about your referral program.
Satisfied customers who have supported you in your early days or who have bought a few times from you are very likely to be strong advocates for your brand.
In ReferralCandy, you can upload a list of your customers and email them an invitation to your referral program. (You can also import your list from Mailchimp if you are using either for your email marketing.)
If you have just launched your referral program, your current customers are a great source of initial business referrals.
You can see your email open rate right on your dashboard.
According to Omnisend, the average open rate for all industries is about 21%.
If your email open rate is lower than your industry's average, we would recommend you experiment with different subject lines. Our Customer Success Managers usually recommend you highlight the benefit to both advocates and friends.
Here are some subject line variations you could try:
You can calculate your email click rate by dividing the number of referral link clicks by the number of referral email views.
We generally see much higher click rates than Mailchimp's benchmarks. This might be because the referral reward makes people more likely to click. Our Customer Success Managers usually aim to get click rates to more than 50%.
Here are some things to consider when improving your email content:
We also have a guide on how to write referral emails, which includes referral email design examples.
Marketing is all about being where your customers are and adding value to their lives.
If you have an active presence on social media and your audience is engaging with your posts, it might be great to let them know about your referral program there. On ReferralCandy, there's an option to customize your social media messages so that it fits each social media platform you intend to share on.
Or if you also have a retail store, you could tell your customers about your referral program verbally or with a small leaflet, asking them to sign up on your website.
No worries! Our Customer Success Managers are eager to help.
P.S. If you found this article helpful, you might like our newsletter. :)
If you're looking for more detailed articles on improving your existing business referral program, here are some insightful resources:
The initial version of this article was written by Visakan Veerasamy, ReferralCandy's former blog editor (2013–2018).
Referral emails are a successful strategy that ecommerce and DTC brands employ to promote their referral programs to their advocates and improve referral rates.
Sending out referral emails to your happy customers not only brings your loyal customers back to your online shop but also brings in new customers with little effort (thank you, email automation).
Once you've decided on the referral incentives for your existing customers, it's time to let them know about it by sending out a well-thought-out referral program email.
In this article, we'll give you tips for writing the best referral emails, show you what other successful ecommerce brands are doing and give you three templates to use.
Let’s start with quick tips!
Note: The below examples can serve as great inspiration for your own referral emails. If you want to start actually building your own referral emails, you can use referral program software such as ReferralCandy.
Even with the most irresistible incentive possible, it doesn't necessarily equate to your customers taking up your offer.
Why not?
Because they might not even open your referral program email. If they do, they might not click on the link to set up their referral discount or offer.
That's why it's super important to write a referral email that is more likely to land in the inbox, be opened, and grab the attention of your existing customer base.
"It only takes a few seconds for customers to decide whether to click on your referral email, so make it stand out. Maximize your chances of higher open rates by using an eye-catching subject head, professional-looking images that highlight your product, and use persuasive, but not aggressive copywriting." - Rachel Leung, Product Designer @ ReferralCandy
We've got a few tips to help you do exactly that.
As tempting as it is to write a super cheeky subject line as you might do with your friends, it might not be the best tactic when it comes to your email marketing strategy.
Instead, it's super important to be clear about what you are offering in the email so that your customers know whether or not they want to open it. Be clear about what the referral offer is right in the subject line (see example below).
Email subject line example: Get 10% off your next purchase and help a friend save too!
Want another tip?
Consider adding an emoji to your subject line. People are 54% more likely to open your email when there are emojis in the subject line.
Referral incentives are one of the most important components of asking for referrals. Most people want to know what's in it for them by referring your brand and product to their close friends and family.
The keyword here is “WORTH”.
The referral incentive should be clear and simple while showing your subscribers that it is worth being an advocate for your brand. By prominently displaying it in your email, it helps your customers to decide if it is worth their time and effort to refer your brand and products.
Showing the incentive example:
To refer a friend, simply share your unique referral code/referral link with them and have them enter it at checkout. They'll get 10% off their order, and you'll get a discount on your next purchase.
Listen, as impressive as human beings can be at times, the truth of the matter is that we are also incredibly lazy.
So make your referral bonus easy to identify right away, either with a clear call-to-action, an effective campaign slogan, a big, bold referral code, or super clear instructions. You want to include a unique referral link for customers to copy. This can be shared on both the referral email and referral program page.
A good email design ensures that the main message is read even if your customer is just scanning through the email. Furthermore, custom email templates play a pivotal role in attracting the customer's attention and nudging them to act.
When starting your referral program, you must determine who you will send it to, i.e., your target audience.
For most ecommerce merchants, we recommend sending the referral program email to all new customers with a post-purchase email, which we’ll discuss in the next step.
You should send it not only to all new customers but also to existing customers. To do this, you can use one of the email templates we will later show you in this article.
Once you have identified your target audience, the next step is to make sure you send out your referral program at the right time.
Here are some timings we recommend.
This is the most common time to send out a referral email, but it's a hit or miss. At this point, customers are happy enough since they've purchased a product from you. But if they're first-time customers, it may be slightly off-putting when you're telling them to share about your product before they've even received it.
We can't stress enough how important it is to reach out to these customers for referrals. Depending on your "goals", you could target this segment with either a review email or a referral email. But it's the perfect time to turn them into advocates, especially if they're satisfied with what they've received in their mail.
Targeting customers during the holiday season is also a great idea. While you have an ongoing "general" referral campaign, you could have a separate one just for the festive period with a different seasonal perk that comes along with it. Even your referral messaging, email design, and landing pages can all be catered to the holiday event. A limited edition perk would work super well as it plays on the FOMO behavior of humans.
Referrals are all about genuine relationships. It relies heavily on the personal relationships of your customers when they make the decision to share about your product and brand with the people they know.
With that said, your referral emails, especially for loyal customers, should also show how much you appreciate your customers.
Next, let's look into examples of the most beautiful referral email designs.
Email subject line: Refer to friends & get a free toy
Riff Raff & Co is an ecommerce brand in the accessories for baby & toddler niche. Using the above referral email design, they achieved a 24% referral rate, much higher than the industry average. To create the referral emails, they used ReferralCandy.
Why we love this referral email example:
Email subject line: Refer friends and get $15
Contact Lens Singapore offers authentic contact lenses from brands like Bausch & Lomb, Alcon and Coopervision at up to 50% off recommended retail prices. They used ReferralCandy to launch their referral program, where referral advocates earn $15 directly into their PayPal account for each successful referral.
Why we love this referral email example:
Email subject line: Get 20% off for each successful referral
Evolve Skateboards designs and manufactures high-performance electric skateboards and accessories and is the industry leader in this category. Since launching their referral program with ReferralCandy, they have earned over $1M in referral sales and seen a 28x return on investment.
Why we love this referral email example:
Email subject line: Time To Share!
Bees & Trees is a brand that sells premium-quality honey, and other bee-related products like beeswax.
Why we love this referral email example:
Email subject line: Refer a friend and get $20 credit!
Front Of The Pack is a brand that specializes in pet health and wellness products.
Why we love this referral email example:
Email subject line: Give $5, get $5
Olipop is a brand selling beverages that are naturally sugar-free and aimed at providing healthy alternatives to traditional sodas.
Why we love this referral email example:
Email subject line: Discover. Save. Feel Better Every Day.
Prima is a wellness brand that offers a range of body care products.
Why we love this referral email example:
Email subject line: BLACK FRIDAY STARTS NOW
Period Aisle is a brand specializing in menstrual products, particularly reusable cups, pads, and underwear.
Why we love this referral email example:
Email subject line: International Day of Friendship
Greats is a footwear brand known for its stylish and high-quality sneakers.
Why we love this referral email example:
Email subject line: TRY NEW THINGS TOGETHER
Flexfits manufactures innovative menstrual products, such as menstrual discs.
Why we love this referral email example:
Email subject line: tell a friend about Recess for $10
Recess is an ecommerce brand that promotes relaxation through its refreshing and healthy beverages.
Why we love this referral email example:
Email subject line: GIVE $20, GET $20
Wildfang is a fashion brand selling gender-neutral clothing and accessories.
Why we love this referral email example:
Email subject line: STARFACE REWARDS
Starface is a skincare brand known for its innovative approach to acne treatment and skincare.
Why we love this referral email example:
Email subject line: Your $15 offer is expiring.
Grove is a brand specializing in sustainable household and personal care products.
Why we love this referral email example:
Email subject line: Sharing is caring! Refer a friend + get 20% off your next Bright Littles order!
Bright Littles is an ecommerce brand selling conversation cards.
Why we love this referral email example:
Email subject line: This just in: The Green Impact Report
Cleancult is a brand that specializes in eco-friendly cleaning products, such as laundry detergent and household cleaners.
Why we love this referral email example:
Email subject line: Get $25 for each friend you refer
Bandier is an activewear brand that offers stylish workout clothing and accessories.
Why we love this referral email example:
Email subject line: Give the gift of vinyl, instantly 🎁
Vinyl Me, Please is a subscription-based service and online store specializing in vinyl records.
Why we love this referral email example:
Email subject line: GIVE $25, GET $25
Princess Polly is a fashion brand that sells trendy clothing, accessories, and beauty products for women.
Why we love this referral email example:
Email subject line: This Won’t Last Long - Refer a Friend Today 🤝
Woom is an ecommerce brand specializing in selling high-quality bicycles for children.
Why we love this referral email example:
Email subject line: Your Friends Will Thank You
Ruggable specialises in selling machine-washable rugs designed for easy maintenance.
Why we love this referral email example:
Email subject line: Your Friends Will Want In On This…
Lulus is a native fashion brand for women. The company is based in California and serves millions of customers worldwide.
Why we love this referral email example:
Email subject line: Earn 30% OFF for sharing VC! 💵✨
Velvet Caviar is an ecommerce brand selling phone cases, accessories, and tech gadgets.
Why we love this referral email example:
Now that we have seen some of the best referral email designs, let's look at three referral email templates you can use.
We have divided the templates into post-purchase, loyal customers, and informational referral email templates.
Remember that the below templates work best when accompanied by the right referral email design. To create beautiful referral email designs, you can use referral program software like ReferralCandy.
The most important step of any referral email campaign is to get the initial email out to the customers. A good way to do that is to send a post-purchase referral email to all new customers who order from you.
Post-purchase referral emails can be sent before customers even receive their orders, but the below template should be sent after they have received them.
Here is a template you can use:
Hey [Customer name],
Love your [product name]? Why not tell your friends about your experience?
When you refer a friend to [brand name], you'll both get [a specific percentage] OFF your entire order.
To get started, simply click the button below to create your own unique referral link!
[call to action button]
Customer loyalty refers to the customers who consistently choose your products over competitors. With this email, you can showcase your referral program and thank your loyal customers simultaneously.
Here is a template you can use:
Hey [Customer name],
We appreciate your continued trust in [brand] to [describe the problem you’ve solved for your customer].
You might have already told your friends about the amazingness of [product]. You might as well earn a reward while you're at it by participating in our referral program!
Your friend will receive [x amount of money] OFF their first order, and you'll earn a [x amount of money] gift card for any [brand] purchase!
To start referring to your friends, click on this link: [link to your referral program landing page]
Thank you for being a loyal customer,
[Your name]
An Informational referral email template is popular, especially when you've just launched your referral program. You can send it to inform your customers about the new referral program.
Here is a template you can use:
Become a [brand] Ambassador & Earn Cash!
Give your friends 20% off their first purchase of $65 or more and get $20 cash from [brand name] directly to your PayPal account!
The best part is you can refer as many friends as you wish, with the same reward each time.
Refferal orders must be placed before [specific date].
Forward this link to your friends:
[referral rewards program link]
Crafting a successful referral email can be difficult, so take as much time as you need in creating the best possible design and copy that will compel your customers to share with their friends and family.
Take inspiration from these 23 different email designs and make one that is truly your own.
Referral emails are an important part of any referral program because they provide a way to communicate the referral program to customers and encourage them to participate.
Referral programs can be a powerful way to drive sales for your business. When a customer refers a friend or family member, they are essentially acting as a brand ambassador, which can be more effective than traditional marketing efforts.
People don't make as many referrals as they intend to for a variety of reasons. A referral program helps make their mind up with a tangible reward for referrals.
Modern referral programs, or refer-a-friend programs, use software to track referrals made by happy customers through either a referral code, a rewards card, or a referral link. Depending on the referral campaign, customers will usually receive some kind of referral bonus or benefit when they refer a friend. Referral marketing software automates the payouts of these referral rewards, identifies possible referral fraud cases and ensures that your referral program runs smoothly with minimal effort.
This referral process creates a natural word-of-mouth marketing experience for your brand, which ultimately increases both your customer retention rate and your revenue.
Since you are researching how to set up a referral program, you likely know what a referral program is and are convinced of the benefits of having a referral program.
(If not, here's why referral marketing is awesome.)
Let's skip all that and get to the fun stuff: setting up a referral program for your ecommerce store so that you can start getting referrals.
Just like any other marketing activity, setting up a referral program might seem intimidating at first.
Nevertheless, if you follow this guide, you can remove the risk associated with starting a referral program. I will walk you through the most important things to consider during the set up process and start getting referrals.
One of our customers, iWader Fishing, runs a successful fishing equipment store with a pretty basic website set up. Yet, their referral rate hit 23% just after two months of using the referral program software ReferralCandy.
That's much higher than the industry average and shows what's possible when the referral message and strategy are aligned.
It is also worth noting that if you still face problems during your referral program set up, you get access to referral program experts when starting your 14-day free trial with ReferralCandy.
The most important ingredient of a successful referral marketing program is having a deep understanding of your customers.
This might sound cliche, but it impacts every part of your referral program. You need to understand why they would want to join your customer referral program, what the best way to get them to join is, and what would make them refer their friends.
Here are some questions I would consider:
These questions will make more sense as you go through your referral process and set up your referral program, but it is good to think about them first.
Now, let's dive into the mechanics of your referral program.
The first core piece is your referral rewards. This is a big section, so let's go through it together slowly.
There are two rewards to consider:
Reward for your advocates
Advocates are the customers who refer friends to your ecommerce store through the customer referral program. The referral reward is to encourage them to refer others and to thank them for bringing you more sales.
The most common type of referral reward for advocates is a discount coupon. This works best if your products are bought regularly. Baronfig, a brand that sells tools for thinkers, gives its advocates a $10 coupon for every friend they refer.
In a referral program software like ReferralCandy, you can set the discount amount or percentage, the minimum order required to use the coupon, and the coupon expiration. ReferralCandy will automatically generate single-use coupons for you in your Shopify store.
The second most common type of referral reward for advocates is a cash incentive. This works best if your products are not bought regularly, such as mattresses. One example of a brand that does this is Feel, which pays $5 via PayPal for each referred friend.
In ReferralCandy, you can set a fixed cash amount or a percentage of the referred friend's purchase (e.g. 10% of the friend's purchase). ReferralCandy will help you pay out the cash reward automatically via PayPal.
The last type of referral reward is a custom reward. This is great if you want to offer a unique brand experience. For example, ThreadBeast, a men's streetwear brand, gives its advocates a free package of streetwear to refer their friends.
In ReferralCandy, you can specify the custom reward for your advocates. We will not be able to fulfil this reward for you, given its nature. But we will inform you when a referral is made so that you can send out the reward.
Offer for referred friends
Next, you would also want to give an offer to people who are referred to your ecommerce store. Why?
We found that people love to offer something to their friends. When advocates can give their friends a discount coupon, they are more likely to refer their friends. Furthermore, the discount coupon will encourage their friends to buy your products.
In ReferralCandy, you can customize the discount coupon for referred friends in the same way as the discount coupon for your advocates.
Choosing the rewards can feel daunting. What type of reward should you use? How do you determine the amount? And so on.
But you don't have to overthink it when you are initially setting up your referral program.
A simple Give $10, Get $10 referral program has worked well for many brands, such as Branch Basics. And you can always change your rewards later.
Whenever you want to test different rewards, you might find these guides helpful:
Next, let's go to the customer-facing side of your referral program.
Generally speaking, there are two emails and two pages that you want to focus on initially:
For example, after someone buys a skincare product from DMD Skin Sciences, an automated post-purchase email will be sent:
When the customer clicks on the “Get Invite Link” in the email, they will be directed to their Share page to get their referral link.
ReferralCandy helps you send these emails and set up these pages so that you do not have to set them up manually.
To help you get started quickly, there is a default theme for your referral emails and pages. You can simply upload your brand assets to the simple theme—all of your referral program elements are automatically generated with the logo and banner, and you are good to go.
You can also customize your referral emails and pages further by adding a new theme in ReferralCandy. With a new theme, you can set the style and content of your referral emails and pages so that your referral program matches your branding.
When you want to be more sophisticated with your referral program, we recommend you also customize other parts of your referral program. You can read more about customization in the following guides:
Again, you do not have to customize every part of your referral program right away (especially if you are feeling overwhelmed). The emails and pages in ReferralCandy are designed to work “out of the box”.
If you are using Shopify, this step is easy. The top referral program software, like ReferralCandy can be found in the Shopify App Store.
If you're not using Shopify, there are two things to do:
You can set this up without any technical knowledge. Here's a helpful article you can follow.
If you prefer a more advanced setup with your ecommerce store, you can check out our API and JavaScript integrations. You will need developers to be involved.
Your referral program is ready for new advocates!
Instead of waiting for your customers to discover it, you should proactively let them know.
The best place to start is to inform customers who have already bought and tried your products. If they love your products, they will be ready to tell their friends about it. Knowing they will be rewarded for referring their friends will give them an incentive to actually do it.
In ReferralCandy, you can upload your customers' contact information and email them an invitation to join your referral program. When your customers join your referral program, you can see how many friends they have referred in your ReferralCandy account (under “Existing Customers”).
Whenever you feel ready to promote your referral program to even more people, you might find this guide, Promote Your Referral Program Without Sounding Desperate, useful.
Congratulations on setting up and launching your referral program!
While a referral program requires less maintenance and work than other marketing channels, you still want to make sure it is set up to maximize your referral sales. We do see a spectrum: some merchants choose to set and forget, some constantly tweak their referral program, and many in between.
In general, we encourage you to stay on top of your referral results and optimize your program, if necessary.
The fastest way to see your referral results is to look at the dashboard in ReferralCandy. You can at-a-glance see your referral sales, referral rate, referred traffic, and top referrers. A good way to know whether you should tweak your referral program is to compare your referral rate to the industry standard (which is available on the dashboard).
If you want to share your results or analyze them further, you can also download your referral report as a PDF or CSV file (under "Referral Report").
Customer referral programs bring many benefits to ecommerce merchants, such as:
Creating your own referral program brings many benefits as long as you follow the right steps.
Here are some common mistakes to avoid when building up your referral process.
While some ecommerce brands may start referral programs too early, a common problem is also starting too late. In turn, this results in missed revenue opportunities.
A good thumb rule is that once you get 100-200 orders every month, it makes sense to start a referral program.
Your referral program will likely generate enough referrals to be profitable once you reach this threshold.
Referral incentives, aka the things that motivate your customers to refer your program, should be clearly outlined.
To give you an example, see how clearly Honeylove outlines the referral program incentive here:
In a similar fashion, explain the benefit of your referral program to customers and then simply share the referral links with them.
For both a new and existing customer, you should make it as easy as possible to refer a friend.
Some of our customers with the best performing referral program do things as simply as possible.
For example, Farm Hounds uses a simple 'Refer your friend, get $20 OFF' offering, and they've generated over $600,000 in sales through their referral program.
Simplifying things is important, especially in the beginning.
To get your referral program work better, check out our referral program examples article, where we showcase some of the most successful referral programs.
If you have been following along and implementing your referral program, you are all set up now! Woohoo!
As much as we have simplified the process of setting up a referral program with ReferralCandy, setting up a referral program can feel daunting.
The above steps we went through will mitigate any risks involved in the process.
If you still feel like you need more help, a good next step might be to check out some existing referral programs to get inspiration for your own:
Finally, we want to help you every step of the way. We have nearly 2,000 5-star reviews on Shopify App Store because our customers love the product and our customer service. If you have any questions, feel free to reach out!
P.S. If you enjoyed reading this, subscribe to our newsletter where we share our latest articles and helpful resources
Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!
Our guide helps you choose your referral program incentives (with 20+ real examples!) and explains referral offers vs rewards.
To help merchants get more ecommerce referrals, we will share a detailed checklist that have been refined for years.
Creating a referral email campaign to promote your program? Here are examples of beautiful referral email designs from leading ecommerce brands so that you can draw inspiration from them!
Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!
We've been running referral programs for thousands of ecommerce stores for over half a decade now, making retailers almost $470,000,000 in referral sales.
A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.
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So you have a WooCommerce store, and you're looking to set up a referral program plugin. Well, you're in the right place as we have all the details here for you
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