Word-of-Mouth and Referral Marketing Blog

Customer Seduction: How to make customers LOVE your brand [Infographic]

There are many brands you like, but how many brands could you claim to love? And as a brand owner, how can you make your customers love your brand?

You seduce them. Here’s how.

This infographic is based on an article that seduced us – Researchers Explain How Brands Make You Fall In Love written by Jennifer Miller for Fast Company.

Customer Seduction: How to make customers LOVE your brand

It’s wonderful to have customers who love your brand.

They’ll be enormously loyal.

They’ll tell all their friends about you and they’ll defend your company to the death.

But to make them love you, you must first seduce them with your lovEEE:

The 3 Steps to making customers love your brand

  1. Entice
  2. Enrich
  3. Enable

1. Entice

To entice your customers, your product should bring Sensory Pleasure.

This means your product should be well designed on all fronts. It should be look, feel, and if applicable, sound and smell good.

Creating sensory pleasure can be a little trickier if your product isn’t physical, focus on UX (User Experience) design and create a great user interface.

Remember, seduction begins with physical attraction.

Example: Dyson

Dyson is a brand that manufactures high end household appliances with an emphasis on exceptional design.

Founder James Dyson believes so strongly in great design that he founded the James Dyson Award, an international student design competition that rewards exceptional product design from students around the world.

Thanks to Dyson, we can now confidently use the words ’’Sexy’’ and ’’Vacuum Cleaner’’ in the same sentence.

Did you Know?

Ecommece sites with product pages optimized for mobile browsing saw:

  • 30% Increase in sales
  • 50% Decrease in bounce
  • 70% Increase in product sold

2. Enrich

Enrich your customers by creating a bond with them.

Relate your brand to your customers by creating shared values and principles, then craft a message that resonates with your customers’ identity.

Commonalities are the secret to creating love.

Example: Chipotle

Mexican burrito chain Chipotle’s branding and marketing strategy is completely focused on resonating with their primary customer segment – millennials who care about the origin of their food.

With the tagline ’’Food With Integrity’’, Chipotle only uses sustainably raised ingredients from family farmers and when possible, organic and local produce. Meat comes from animals raised humanely and without the use of antibiotics or added hormones.

Chipotle gained extra reputation by shying away from traditional media because millennials felt the format was inauthentic and difficult to connect with.

Step aside, fast food, Chipotle’s here to Taco – ver.

Learn more: 9 Examples Of How Chipotle’s Word-Of-Mouth Marketing Strategy Works Its Magic

Did you Know?

55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

3. Enable

Enable your customers by bringing comfort or convenience into their lives. Create functional pleasure.

The key is to let customers envision the life they could lead with your product, so seduce their imagination.

Example: Uber

Private car hiring app Uber is a master of functional pleasure.

Using the GPS on your smartphone, Uber automatically sends a vehicle to your location.

Upon boarding the Uber vehicle, the speakers magically switch to the music you currently have playing on your device.

At your destination, payment is automated and cashless.

It’s a magical pumpkin carriage for everyone.

Learn more: Ride-sourcing Mobile App Referral Program Examples: How Uber covered more than 50 countries in just 3 years

To make customers love your brand, charm them, understand them and improve their lives.

Shower them with lovEEE and they’ll love you too!

_____

Read next: How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

Jon Tan

My coffee expenses and my office rental are one and the same.

Terrified of mathematics and carbohydrates.

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