Word-of-Mouth and Referral Marketing Blog

Level Up Your Referral Program Links with Twitter Cards: 9 Examples

When advocates of referral programs want to refer their friends, they usually pick one of 2 ways to do it:

  • Copying and pasting the referral link for their friends through email or text
  • Sharing on social media platforms such as Facebook, Twitter, etc..

By default, Twitter messages containing referral links will be indistinguishable from ordinary tweets:

Default Twitter sharing message without twitter cards

While it does serve its purpose, it can definitely be improved to grab more attention and increase click chances!

Twitter’s twitter card feature allows you to add rich images or videos, a title and description that’ll be embedded within the tweet itself:

Default Twitter sharing message with twitter cards

Twitter cards make the tweet a lot more polished, and enable you to put in a little bit more information about your brand/product.

To see how they look like in action, here are 9 twitter card examples that retailers have designed for their own referral campaigns:

1. Little Black Diamond – Funky, colourful womens wear for festivals and swimming

Little Black Diamond ReferralCandy Twitter Sharing Cards


2. Quad Lock – iPhone mounting systems for cycling, running and driving

Quad Lock ReferralCandy Twitter Sharing Cards


3. Angelus Direct – Care kits and accessories for restoring sneakers and leather products

Angelus Direct ReferralCandy Twitter Sharing Cards


4. Topbox – Personalized monthly subscription-based beauty samples

Topbox ReferralCandy Twitter Sharing Cards


5. Cocowhite – 100% natural oil-pulling products for cleaning and whitening teeth

Cocowhite ReferralCandy Twitter Sharing Cards


6. 3D Hubs – Online platform to connect with local 3D printers

3D Hubs ReferralCandy Twitter Sharing Cards


7. Oppermann London – Minimalist leather goods handcrafted in Italy

Oppermann London ReferralCandy Twitter Sharing Cards


8. Boxtera – Monthly subscription-based snacks for healthy eating

Boxtera ReferralCandy Twitter Sharing Cards


9. Magical Butter – Botanical extractor for extracting essences of herbs

Magical Butter ReferralCandy Twitter Sharing Cards


Read next: Best Practices for Setting Up Referral Rewards

Samuel Hum

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.

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