In this article
Beauty affiliate programs offer a significant opportunity for profit and this trend is only expected to grow in the future.
- The global cosmetics market is expected to reach $758.4 billion by 2025, with a compound annual growth rate of 5.9% from 2019 to 2025. (source: Grand View Research)
- The clean beauty movement is gaining momentum, with consumers increasingly seeking out products that are free of harmful chemicals and environmentally friendly. In fact, the global clean beauty market is expected to reach $22 billion by 2026. (source: GlobeNewswire)
Are you a beauty enthusiast who loves sharing your favorite products with your followers? Or maybe you're an ecommerce business looking to monetize your content and increase your revenue? Either way, beauty affiliate programs can be a great way to achieve your goals! By partnering with top beauty brands, you can earn a commission for promoting and selling their amazing products to your followers. But with so many affiliate programs out there, it can be tough to decide which ones are worth your time and effort.
That's why we've put together a list of the top 30 beauty affiliate programs in 2023, so you can easily find the perfect programs to join and start earning those sweet commissions!
What does affiliate marketing mean for the beauty industry?
Affiliate marketing is important in the beauty industry for several reasons. First, the beauty industry is highly competitive, and affiliate marketing allows businesses to reach new audiences and expand their customer base. By partnering with affiliates, beauty brands can tap into their audience's trust and influence, which can lead to increased sales and brand recognition.
Second, the beauty industry is driven by consumer preferences and recommendations. Affiliate marketing enables influencers and bloggers to promote beauty products that they genuinely use and believe in, providing their audience with valuable recommendations and personalized product suggestions. This can lead to increased customer loyalty and repeat business.
Finally, affiliate marketing allows businesses to track their marketing efforts and measure their return on investment (ROI). By providing affiliates with unique tracking links and commission rates, businesses can accurately measure the impact of their affiliate marketing campaigns and optimize their strategies accordingly.
Top 30 beauty affiliate programs in 2023
Herbivore Botanicals is a natural skincare brand that values safety, effectiveness, and the power of nature. They offer an affiliate program for individuals who share these values and are interested in promoting Herbivore products. The program rewards affiliates with a competitive commission on all applicable sales and offers bonuses and perks for high-performing affiliates. Affiliates also receive exclusive access to offers and rewards for their followers and may receive free samples and products as select partners.
The Detox Market
The Detox Market is a leading retailer of natural and organic skincare, makeup, and wellness products. They are committed to curating only the best products, free from harmful chemicals, and offer a wide range of clean beauty products that are both effective and safe for everyday use. The Detox Market also offers an affiliate program where participants can earn 10% of sales by promoting their products through their website or social media channels.
Paula's Choice is a skincare brand that prioritizes smart skincare choices backed by scientific research. Their products are effective, safe, and fragrance-free, as well as cruelty-free. With their affiliate program, participants can earn a competitive commission rate of 7% with no cap, and a 30-day cookie duration. Affiliates also have access to private offers, exclusive newsletters, and new product launches. Additionally, influencers and content creators may receive product seeding opportunities.
Function of Beauty
Function of Beauty is a brand that offers custom beauty products made with clean ingredients that are vegan and cruelty-free. The brand is passionate about partnering with individuals and publishers who share their values and excitement for custom beauty. With their affiliate program, partners can earn dynamic commissions on all sales made through their posts and links. They also provide access to exclusive promotions, banners, and creative assets, as well as early knowledge of new launches and exciting newsletters with special promotions, content, and codes.
Glossier is a makeup and skincare brand that offers minimal and natural makeup products. They offer an affiliate program for those who want to promote and earn commission on their skincare, makeup, body care, and fragrance products. The program offers a 10% commission on all sales, as well as exclusive invites to events and product launch sneak peeks.
Tarte Cosmetics is a makeup brand that believes in breaking down beauty boundaries and using high-performance, natural ingredients. They are committed to creating cruelty-free cosmetics that deliver real results. The Tartelette affiliates program is available for social influencers, bloggers, and vloggers who are fans of their products. Affiliate partners will earn a commission every time their audience shops using their recommendations. Tarte provides all the necessary tools to help promote their products.
Kiehl's is a renowned luxury beauty brand that specializes in naturally-derived skincare, body care, and haircare products. Founded in 1851, Kiehl's has grown to become an iconic global brand, offering personalized beauty advice to both men and women. Their affiliate program allows partners to earn commission by promoting Kiehl's products on their website. With a 30-day cookie window period, real-time reporting and sales tracking, and access to updated product feeds, banners, and visuals, it's an excellent opportunity for affiliates to earn up to 8% commission on every sale. Additionally, affiliates will receive regular newsletter updates, and visitors can enjoy free shipping on all orders.
Natura is a personal care brand that values sustainability, veganism, and cruelty-free beauty products. They are looking for nature-lovers, wellness and beauty-enthusiast bloggers, publishers, and content creators to join their affiliate program. Members of the program can earn a commission when their readers and visitors purchase any products from Natura's website. Natura is a purpose-driven company committed to using business as a force for good, and they offer exclusive newsletters, product sneak peeks, special offers, and promotions to their affiliates. They also provide free shipping for orders over $50, free samples with every order, commissions starting at 6%, and additional incentives based on 1:1 negotiations.
Farmacy Beauty is a natural skincare brand with a mission to cultivate conscious beauty. They offer an affiliate program that anyone can apply to be a part of, and it's free to sign up. Once accepted, affiliates can earn up to 15% commission on every purchase made through their unique affiliate link. The program is a great way to earn money while promoting a brand that is dedicated to using clean, naturally derived ingredients in its products.
Sephora is a well-known beauty brand that provides customers with the largest and most diverse selection of beauty products available online. With over 200 of the most sought-after brands and 13,000 products, there's something for everyone. By joining their affiliate program, members can earn commissions on all products without brand restrictions. In addition, the program offers exciting promotions, exclusive newsletters, product sneak peeks, and affiliate-only special offers and promotions. Best of all, it's free to join, and affiliates can take advantage of everyday free shipping over $50 and free samples with every order.
Violet Grey is a prestige beauty brand that offers over 100 niche and luxury brands, curated by Hollywood’s top makeup artists and experts. Their invitation-only affiliate program allows members to earn a commission from Violet Grey. Affiliates can earn up to a 12% commission with a 30-day referral cookie. Affiliates can promote key items via Violet Grey's product data feed, so their visitors can discover the best in beauty.
L’Occitane is a well-known brand that offers a wide range of beauty products, including skin care, fragrances, bath and body products, men's products, hair care, soaps, and an extensive home collection. The brand follows the principles of phytotherapy and aromatherapy to create natural and organic formulas that are dermatologically tested for skin tolerance. Their Affiliate Program offers up to 6% commission on all sales for content sites, a 30-day cookie window, real-time reporting and sales tracking, exciting promotions, banners, and creatives, access to a product feed, collaboration opportunities, exclusive affiliate offers, free delivery, and free samples with all orders, regular newsletters, and a dedicated account manager for affiliate support.
Fresh Beauty Co.
Fresh Beauty Co. is an online beauty retailer that offers customers access to over 600 of the most coveted beauty brands and more than 60,000 luxury cosmetic products. Their range of products includes everything from cult classic luxury brands to hard-to-find and emerging brands. By joining the Fresh Beauty Co. online affiliate program, members can earn commission by providing their audience with access to this diverse selection of beauty products. Additional benefits include a safe and secure online shopping experience, free worldwide shipping, a rewarding loyalty club, and access to Australian customer service and support.
Luxe Botanicals is an award-winning, eco-luxury skincare brand powered by potent, sustainably harvested botanicals and leading-edge green chemistry, that meaningfully gives back to harvesting communities. Brand values collaboration with individuals who share their belief in the power of nature and giving back. They are looking for natural beauties who live their life with integrity and kindness. The brand provides commissions to publishers for referred sales on any products. Affiliates can immediately start earning commissions for every confirmed referral sale.
100% PURE is a natural beauty brand that focuses on providing healthy skincare, cosmetics, and bath and body products. Their products are all-natural, cruelty-free, and free of artificial colors, fragrances, and synthetic preservatives. Affiliates can be a part of their program and earn an 8% base commission on sales from their affiliate links on their social platforms. Affiliates will also receive insider promotion newsletters, be the first to know about new product launches, events, and PR giveaways, and have access to a fully tracked cookie for 7 days, along with a performance dashboard. Long-term affiliates with good partnership records can also receive exclusive brand deals from 100% PURE.
PÜR Cosmetics is a beauty brand that offers high-quality makeup and skincare products that are free of harsh chemicals and cruelty-free. PÜR Cosmetics also has an affiliate program for influencers and other affiliates to earn commissions on sales made through their site. Affiliates can place text links or banners on their site, and when a customer clicks through and makes a purchase, they earn a set commission. PÜR Cosmetics offers free tracking tools, notification of specials/sales, and free coupons for their affiliates.
Mineral Fusion is a clean, cruelty-free beauty brand that offers products made with natural, high-performing ingredients that are good for the skin. Their products are a fusion of rich pigments, minerals, botanicals, and antioxidants that focus on correcting flaws, not just covering them up. The Mineral Fusion Affiliate Program offers individuals the opportunity to earn commissions on sales made through links on their website or social media page. Affiliates have access to Mineral Fusion's full line of products, and orders are shipped directly from their warehouse.
Safe & Chic
Safe & Chic is a leading online retailer of nontoxic green beauty products, including cosmetics, skincare, and hair care. They offer a wide selection of over 65 brands, all of which are environmentally safe and never tested on animals. Their affiliate program allows bloggers, social media influencers, and website owners to earn a commission from their existing traffic by promoting Safe & Chic products.
First Aid Beauty
First Aid Beauty is a skincare brand that offers effective and gentle solutions for all skin types, including sensitive skin. Their affiliate program offers a competitive 10% commission rate and promotional coupon codes. Affiliates can also take advantage of new product links and a dedicated affiliate manager. Additionally, First Aid Beauty offers free shipping on orders over $50.
Sigma Beauty is a professional beauty brand that offers high-quality makeup brushes, tools, and cosmetics for makeup enthusiasts and professionals. They also have an affiliate program called Sigma PRO that offers exclusive benefits to its members, including a special 40% discount on all Sigma Beauty products, access to previews of upcoming launches, behind-the-scenes sneak peeks, and opportunities for editorial credit and sponsorship of special events. Sigma PRO members also receive exclusive tips from Sigma Beauty and other PRO makeup artists, and their work may be featured on Sigma Beauty's social media platforms.
Alpyn Beauty is a sustainable skincare brand that offers a range of effective and natural products made with wildcrafted ingredients from the mountains of Jackson Hole, Wyoming. Their products are designed to nourish and rejuvenate the skin without the use of harmful chemicals. The Alpyn Beauty Affiliate Program offers a commission of 20% on all tracked online sales, along with special incentives. With Alpyn Beauty's growing sales and brand reach, affiliates have the opportunity to grow their revenue while promoting sustainable and effective skincare products.
Madison Reed is a hair care brand that offers salon-quality hair color, hair care, and styling products that are cruelty-free and free of harsh chemicals. Their affiliate program is designed to reward bloggers, beauty influencers, and hair care enthusiasts for sharing their knowledge and insights about Madison Reed with their audience. Affiliates can earn a commission on all new purchases made by new customers using their custom links, and they will receive credit for purchases made within 30 days. Affiliates can also enjoy exclusive newsletters, product sneak peeks, and special partner-only offers and promotions.
Nanshy is a beauty brand with products that are designed with care, extensively researched, and guarantee that no animal has been harmed during production. Brand offers an affiliate program to those interested in earning commissions by promoting their products through their website and social media accounts. The program is easy to set up and completely free, with affiliates receiving a 10% commission on all purchases made using their unique tracking code. The program also includes benefits such as real-time reporting and sales tracking, access to pre-made banners and text links, and exclusive rewards and invitations to events and masterclasses. Affiliates can promote any product on the Nanshy website, including makeup brushes, brush sets, cosmetic bags, beauty sponges, and skincare tools.
Benefit is a beauty brand that offers an affiliate program where affiliates can earn commission by promoting Benefit products to their followers. The program provides all the necessary tools to get started, and it's free to join. Benefit is looking for influencers, bloggers, and vloggers who are passionate about beauty and love sharing their knowledge with their audience.
Black Opal is a brand that offers skincare and color cosmetics specially designed to address the beauty needs of women of color. They are well-known and trusted, having been featured in many popular publications and worn by A-list celebrities. Affiliates can earn commission on all products, as well as take advantage of free shipping on orders over $35, exclusive newsletters about upcoming promotions, and affiliate-only deals.
Luxy Hair is a leading brand in the hair extensions industry, offering premium quality clip-in hair extensions loved by celebrities like Kim Kardashian and Hailey Bieber. Affiliates can earn a commission on every purchase made through their unique referral link. As Program Ambassadors, members can also have the opportunity to request a new set of Luxy Hair extensions twice a year and access a personal partner dashboard to track their commissions and receive payments. Also, they could be featured on Luxy Hair's social media platforms and hair blog, and enjoy exclusive sponsorships and promotional opportunities.
Erno Laszlo is a luxury skincare brand that offers an ambassador program for those who are passionate about beauty and skincare. Erno Laszlo affiliates can share their love for the brand and its custom skincare solutions with their network and help educate new audiences. The program offers a 15% lifetime commission rate on all customer purchases, a welcome discount code to share with the community, a personal identification link, a marketing calendar, engaging content to share on social channels, training, and education, and a 50% discount on quarterly personal purchases.
Apoterra is a natural skincare brand that creates small batches of nutrient-rich products that are sustainably sourced and guaranteed fresh. Their founder, Dominique Caron, started the brand in 2012 after struggling to find skincare that was both effective and eco-friendly. Affiliates can earn a 15% base commission for sales generated through their unique referral link, along with a 15% off discount code. Members will also have access to monthly campaigns and gifted products for select partners, and commission payouts 1x a month via PayPal.
Colorescience is a luxury makeup, suncare, and skincare brand that offers a unique all-in-one product line. Colorescience affiliates can provide their audience with immediate access to this award-winning product line while earning commission revenue. The brand offers a 5% commission rate, free shipping, and free samples with most orders. Additionally, affiliates have access to a variety of promotional assets in different sizes, regularly updated promotions and creative assets throughout the year, and in-depth tracking for campaign performance and optimization.
Alchimie Forever is a skincare brand that offers effective and luxurious products for both men and women. Their products are made with the latest dermatological research and feature natural ingredients that are gentle on the skin. Alchimie Forever's affiliate program allows website owners to earn up to 20% commission on sales made through promotional links placed on their site. Alchimie Forever is responsible for all order fulfillment details, making it easy for affiliates to earn commissions without any hassle.
In conclusion, the beauty industry is booming, and affiliate marketing can be an excellent way for ecommerce businesses to tap into this lucrative market.