How to Start an Affiliate Program on Shopify (Step‑by‑Step Guide for 2025)

One‑sentence takeaway: Installing a tracking app, setting commission rules, and inviting your first partners can get a Shopify affiliate program live in under an hour.

Last reviewed: 6 May 2025

Too many spreadsheets, coupon leaks, and missed payouts? Follow this playbook to launch a performance‑based affiliate channel that scales without ballooning ad spend.

Table of Contents

1. Why Shopify Affiliate Marketing Still Works
2. Prerequisites Before You Start
3. Step‑by‑Step Setup
4. Choosing the Right App
5. Launch Checklist
6. FAQ
7. Next Steps

Why Shopify Affiliate Marketing Still Works

Affiliate revenue accounts for up to 15–30 % of sales for high‑growth DTC brands. Rising ad costs make pay‑for‑performance partnerships more attractive than ever.

Key advantages

• CAC control – pay only for conversions, not clicks.
  
• Built‑in trust – leverage creators your audience already follows.
  
• First‑party data – rely on Shopify order data, not third‑party cookies.
  

Prerequisites Before You Start

Before you flip the switch, confirm you have these four building blocks in place:

1. Profit‑margin clarity – Know your average profit per order so commissions never send you into the red.

2. Irresistible commission – Choose a percent‑of‑sale or flat‑fee reward large enough to excite partners yet small enough to protect margin.

3. A Shopify‑compatible tracking app – This is the nerve center that issues links and codes, attributes orders, and triggers payouts automatically.

4. A plug‑and‑play media kit – Logos, lifestyle photos, product shots, and a 50‑word brand blurb let affiliates promote you from day one.

Step‑by‑Step Setup

1 · Install a Tracking App

1. In Shopify Admin → Apps → Shopify App Store, search “affiliate marketing”.
   
2. Filter by 4.5★+ rating.
   
3. Click Add app, approve permissions, and open the app dashboard.
   1. ReferralCandy is a great option because it allows you run both referral and affiliate programs simultaneusly.
      

2 · Configure Program Rules

• Commission: E.g., 10 % of net sales or $15 per first‑time customer.
  
• Cookie/Attribution window: 30–90 days.
  
• SKU exclusions: Remove low‑margin products.
  

3 · Create Trackable Assets

Give every new affiliate three share‑ready assets:

Referral links: Perfect for blog posts, YouTube descriptions, and email banners. Each link carries UTM parameters so the app tracks the sale instantly.

Discount codes: Ideal for TikTok videos, Instagram Stories, and newsletters. Shoppers enter the code at checkout and the order is auto‑credited to the creator.

QR codes: Great for package inserts or in‑store signage. Scans redirect through the referral link and log the conversion automatically.

4 · Recruit Affiliates

• Invite past customers via post‑purchase email.
  
• DM niche creators already posting your category.
  
• List program on public affiliate marketplaces.
  

5 · Launch & Announce

• Send welcome email with links, codes, payout terms.
  
• Add “Affiliates” link to footer navigation.
  
• Share launch on social channels + newsletter.
  

6 · Monitor & Optimise

• Review dashboard weekly: clicks, sales, top earners.
  
• Increase commission tiers for high performers.
  
• Tweak creatives for low‑conversion partners.
  

Choosing the Right App

elow are four popular affiliate‑tracking apps, their ideal fit, and starting prices:

• ReferralCandy: All‑in‑one referrals + affiliates. Stand‑out: post‑checkout auto‑signup. Starts at $59/mo.
• Refersion: Built for scaling influencer teams. Stand‑out: advanced commission tiers. Starts at $99/mo.
• UpPromote: Best budget start. Stand‑out: built‑in affiliate marketplace. Starts at $29.99/mo.
• BixGrow: Great for lean startups. Stand‑out: fraud filters at a low cost. Starts at $7.99/mo.

Prices and ratings are from the Shopify App Store, April 2025.

Launch Checklist

• Installed affiliate app
  
• Defined commission & cookie window
  
• Uploaded brand assets to portal
  
• Tested link & code tracking
  
• Created signup page & onboarding email
  
• Announced program to customers & influencers
  

Print this page or screenshot it before launch.

FAQ

How long does setup take?
Less than an hour once you’ve chosen an app.

Do I need Shopify Plus?
No. Basic plans work fine. Enterprise features (API commission scripts) shine on Plus.

Can I pay affiliates in store credit?
Yes. Most apps let you choose cash, gift cards, or custom rewards.

What about tax paperwork?
Collect W‑9/1099 (US) or local equivalents. Some apps (ReferralCandy, Refersion) automate the process.

Next Steps

Launching an affiliate program on Shopify is simpler than ever. Pick an app, set a compelling commission, and invite your first partners today. Your next 10–30 % revenue lift could be one tracking link away.