Integrations that drive referral revenue

ReferralCandy connects to Shopify through the Shopify app, so referral and affiliate tracking can start without custom development. Installation is handled inside the Shopify admin, then you choose your program settings (offers, reward rules, and branding). After install, test a referral link to confirm tracking and reward rules match your store’s flow.

ReferralCandy tracks referral and affiliate activity across the full loop: link/code usage, referrals created, orders attributed, and reward status. Depending on the integration, that data can be passed to your stack as events or customer properties for segmentation, reporting, and automation. Most merchants use this to see referral revenue in analytics and to trigger email flows when referrals or rewards happen.

App integrations are installed from an app store and handle most setup automatically. Pixel/script connections typically involve adding tracking code to your site to pass events to ad or analytics tools. API connections are used when you want a custom build, advanced data syncing, or deeper control over how referral data is sent to other systems. Shopify merchants usually don’t need a developer for the standard app setup, while script/API paths are more common for custom requirements.

The Klaviyo integration lets you use referral and affiliate activity to power email segmentation and automations. Merchants commonly use it to send referral prompts after purchase, remind customers to share, and follow up when rewards are earned or approved. It also helps you separate messaging for referrers, referred customers, and affiliates.