Word-of-Mouth and Referral Marketing Blog

The @j1berger Word-of-Mouth Psychology Cheatsheet (With Free Printable Poster!)

In our relentless quest to explore the depths of sharing and word-of-mouth, we purchased Jonah Berger’s brand new 20,000 word long academic paper – Word-of-mouth and interpersonal communication: A review and directions for future research.

Amongst many other things, this very comprehensive document details the motivations and psychology behind sharing. We’re proud to present this information to you in a nifty cheatsheet, enjoy! (or download!)



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Incentivizing word-of-mouth is one of the best ways to scale your customer acquisition efforts. Visit ReferralCandy.com to learn how you can do that simply and effectively!


Jon Tan

My coffee expenses and my office rental are one and the same.

Terrified of mathematics and carbohydrates.

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