Word-of-Mouth and Referral Marketing Blog

The @j1berger Word-of-Mouth Psychology Cheatsheet (With Free Printable Poster!)

In our relentless quest to explore the depths of sharing and word-of-mouth, we purchased Jonah Berger’s brand new 20,000 word long academic paper – Word-of-mouth and interpersonal communication: A review and directions for future research.

Amongst many other things, this very comprehensive document details the motivations and psychology behind sharing. We’re proud to present this information to you in a nifty cheatsheet, enjoy! (or download!)

 

printable

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Incentivizing word-of-mouth is one of the best ways to scale your customer acquisition efforts. Visit ReferralCandy.com to learn how you can do that simply and effectively!

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Jon Tan

My coffee expenses and my office rental are one and the same.

Terrified of mathematics and carbohydrates.

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