Word-of-Mouth and Referral Marketing Blog

Skinny Coconut Oil – Ecommerce Case Study


According to their our story page, Skinny & Co was co-founded by brothers Luke and Matthew Geddie.

They came up with a way of making coconut oil that was purer than the alternatives. They’re like the Walter White(s) of coconut oil.

Let’s glance through their various assets and touchpoints.

They have over 21,000 followers on Instagram


Facebook – 18,500+ Likes, over 90 reviews averaging 4.9 stars.


YouTube – 365 subscribers, 35 videos, most popular video has over 18,000 views.


They also have vloggers doing video reviews of their products:


Pinterest – hundreds of pins across dozens of boards


Yotpo reviews


Interviews with bloggers:

Over and over again, we’ve heard from eCommerce stores that getting positive reviews from influential bloggers and consumers is a huge way to improve their

Other great backlinks:

Getting links from high-profile sites is a great way to boost your rank on Google.

Other interesting facts:

Apps used:


Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.

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