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The ultimate guide to referral and affiliate marketing for ecommerce brands

What Is Customer Lifetime Value (CLTV) and how to Improve It
Learn what customer lifetime value is, how to calculate CLTV with the right formula, and actionable strategies to improve it for your ecommerce brand.

Raúl Galera
June 29, 2025
Referral marketing
Affiliate marketing
Influencer marketing
Ecommerce marketing
Social media marketing
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