
ReferralCandy blog
Where ecommerce growth begins
The ultimate guide to referral and affiliate marketing for ecommerce brands

Study: Most advocates refer once. The repeat few drive the upside.
We looked at non-disqualified referrals across live Shopify merchants on ReferralCandy and asked: how concentrated is referral volume among advocates?

Raúl Galera
June 17, 2026
Referral marketing
Affiliate marketing
Influencer marketing
Ecommerce marketing
Social media marketing
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