How to Set Up a Referral & Affiliate Program on Shopify (Step‑by‑Step)
Raúl Galera
August 6, 2025
Last reviewed: 6 August 2025
Quick answer: You can launch a fully‑branded referral and affiliate channel on Shopify in under 1 hour by installing ReferralCandy, choosing a reward, and switching on the post‑purchase signup popup,many brands see 20 %–30 % of new revenue from advocates within the first 90 days.
Table of Contents
Why Use ReferralCandy for a Shopify Affiliate Program
1. Why Use ReferralCandy for a Shopify Affiliate Program
ReferralCandy combines referrals and affiliates in a single dashboard, saving you the cost and complexity of running two separate tools. Stand‑out features include automatic post‑checkout activation, multi‑currency cash or coupon rewards, and built‑in fraud detection.
Faster launch: Install, configure rewards, and go live in <1 hour..
Higher share rates: Brands adding ReferralCandy widgets and emails see share rates jump from 4 % to 12 %.
Built for Shopify: ReferralCandy carries the “Built for Shopify” badge, ensuring compliance and blazing page‑speed performance.
2. Prerequisites Before You Install
Know your margins so reward payouts never push you negative.
Choose a reward type,cash, coupon, store credit, or custom perk.
Gather brand assets: logo, primary hex colours, lifestyle shots, and a 50‑word brand blurb.
3. Step‑by‑Step Setup in ReferralCandy
Step 1: Install the App
In Shopify Admin → Apps, search “ReferralCandy” and click Add app.
Approve permissions; the onboarding wizard will open automatically.
Step 2: Pick Your Program Type & Reward
Create a campaign and select Affiliate Program
Set your your Affiliate Program Setup or let ReferralCandy select one for you
Step 3: Brand Your Widgets
Upload your logo and hex colours for the post‑purchase popup, share widget, and email templates.
Step 4: Enable Signup & Sharing Widgets
Post‑purchase referral extension: Turns every new buyer into an advocate in one click.
Join block / footer link: Capture visitors who land via SEO or social.
Raúl Galera is the Growth Lead at ReferralCandy, where they’ve helped 30,000+ eCommerce brands drive sales through referrals and word-of-mouth marketing. Over the past 8+ years, Raúl has worked hands-on with DTC merchants of all sizes (from scrappy Shopify startups to household names) helping them turn happy customers into revenue-driving advocates. Raúl’s been featured on dozens of top eCommerce podcasts, contributed to leading industry publications, and regularly speaks about customer acquisition, retention, and brand growth at industry events.
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