Word-of-Mouth and Referral Marketing Blog

How Pixelpop’s Popups Can Boost Your Referral Program

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Do you like popups on the Web?

If you’re like most people, the answer is a loud “No.” Yet, marketing research has demonstrated that popups are effective at generating leads and other business results.

How do you solve this dilemma? You want to use popups because they work, but you also want to keep your customers happy. If you’re too aggressive with this approach, you’ll lose customers and some may use popup blockers to keep you away.

In contrast to popups which have a negative reputation, most people love to give referrals to their friends. Unlike some marketing methods, referrals are known to work in nearly every market. When executives seek a consultant to solve a complex problem, a referral from a trusted colleague is invaluable. Likewise, referrals are the lifeblood of many retail businesses, particularly restaurants.

According to Nielsen research published in 2013, 77% of consumers are more likely to purchase a new product when hearing about it from family or friends.

Unfortunately some businesses struggle to systematically ask for referrals. You can solve this problem by using a referral service like ReferralCandy. And if you’re looking for a fuss-free way to display your referral request to more of your prospects? That’s where Pixelpop can help.

With Pixelpop and ReferralCandy working together, you’ll be well-poised to recruit your current customers to spread the good news about your business. Why does it work? Simply put, it makes it easier for your prospects and customers to refer others.

Pop Your Referrals – How It Works For Your Business

The Devil is in the details when it comes to putting a referral system into place for your business.

Here’s how you can make it work with Pixelpop and ReferralCandy.

1. Increase The Quality Of Your Referrals With Popup Scheduling

Some websites hammer prospects with popups offers seconds after they arrive. For many of us, that’s too fast.

With Pixelpop’s scheduling capability, you can decide when and how to show a popup.

For example, you may decide that it’s best to show it to visitors who spend sixty seconds on your website because they’re more likely to be interested.

2. Supercharge your sales with Popup Referrals

Do you offer a sale around the holidays? Managed right, sales can be a great way to clear inventory and attract more customers.

Consider this: if you have 100 people buying per day during your sale, what if 5% of them referred a friend? That’s a fast and easy way to bring in more sales. That’s one more way you can use ReferralCandy and Pixelpop in your business.

3. Enhance The Launch of New Products

Even if you have an established business, launching a new product is scary. It’s much easier to sell the product once you get reviews and testimonials.

How do you get those first few sales? Offer a deal to your current customer base. But what if they don’t buy? You can sweeten the buy by offering an incentive – like a “buy one, get one free” coupon.

4. Join Successful Shopify Owners Who Automate Referrals And Win

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Running your business on Shopify means you have plenty of options. But how do you decide which Shopify apps and enhancements are really worth your time? Here’s some social proof: Powder City, Dapper Time and Videoblocks are just some of the companies that already use ReferralCandy to earn more sales.

Your customers know that your products are great. Make it easy for them to spread the news. Sign up for free 14-day trial of Pixelpop by clicking here.

Raúl Galera

Raúl Galera

Raúl is ReferralCandy's partner manager.

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