You don’t need to be in the advertising industry to know that it is not exactly the most well-liked industry in the world.
While we mostly agree with WPP CEO Sir Martin Sorrell’s recent essay defending the advertising trade, which was written in response to the ad-bashing comments made by UK MP Helen Goodman earlier this year, we think that getting defensive doesn’t actually help advertising regain consumer trust or fix its image problem. If we’re serious about changing the perceptions of advertising, we have to go after the root causes. Here’s an infographic that we’ve created to illustrate how:
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<a href="https://referralcandy.wpengine.com/2014/03/26/how-to-advertise-without-being-a-jerk-and-change-the-world-for-the-better-infographic/"><img src="http://cdn.referralcandy.com/images/advertiseinfographic2.png" alt="How to advertise without being a jerk (and change the world for the better) [Infographic]" title="How to advertise without being a jerk (and change the world for the better) [Infographic]" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>