Brode Electrolyte Vitamins has taken electrolytes commonly found in sports drinks and found a way to package them into a convenient vitamin supplement.
Marc Brodeur, founder of Brode Electrolytes Vitamins has always been an avid baseball player.
During his games, he’d hydrate himself with different kinds of snacks and drinks.
However, he grew sick of all those calories that came with sports drinks and awful taste of electrolyte drinks.
After countless attempts, he managed to find a way to obtain those hydrating electrolytes and package them into convenient capsules.
In August 2010, Brode Electrolyte Vitamins was born.
We spoke with him to find out more about his company and referral program.
Some background on the company:
- Marc pretty much runs the show solo, but works with external PR teams, designers, and online partners, including ReferralCandy
- Sells online as well as at some speciality retailers
“What are the top three things that you care the most about?”
- “Making a good product that’s new and helps people.”
- “Providing great customer support – You want the customers to have a good experience, you want make people feel good.”
- “Getting the product to more people – So they can experience it and benefit from it.”
One of the great and exciting things about Brode Electrolyte Vitamin is that it is a new type of product that is something that is not common yet. We’re not selling a new flavour of drink, we’re not selling a new type of candy bar.
So what that means it that people don’t quite know what it is yet. When people don’t know what something is, they’re naturally going to be more hesitant for trying it.
The efforts so far had all been focused on utilising peer to peer referrals. It’s focused on getting people to trust our product, to give it a shot. Because the people who tried it really liked it.
“What are one or two of the business apps or tools that you had used that you are very satisfied with?”
- ShipStation – Lets you import, manage and ship your orders online.
- Yotpo – Allows customers to put reviews or write on the website. There are also built-in social components as well.
- ReferralCandy – For managing and monitoring referral activity.
We have a strong rate of purchases and a very strong rate of referrals, so the emphasis has been on allowing our current best customers to spread the word to new customers. In a way, paid advertising doesn’t really give you that authority.
“Why did you start using ReferralCandy?”
“I knew I wanted to bring in some sort of referral program, especially when I had people emailing to ask if they can share with their friends and other things like that.
So in setting up the program, I had a fairly specific idea of what I wanted to do and there were a couple of different options.
ReferralCandy was a great mix, being easy to setup but having enough flexibility with the manual fulfilment to get it to do what I wanted to do, as well as a fair price for a growing company.
“The way the ReferralCandy’s pricing is set up is that the seeds grow proportionately to the avenue, which is a wonderful way for a growing company to connect with services like that.”
So now, let’s take a look at their referral program:
1. Brode Electrolyte Vitamins promotes their referral program with a sticky floating popup, so visitors will spot it no matter how much they have scrolled.
Their referral program CTA sits quietly at the bottom right corner of their website, visible yet not overly attention-grabbing.
The best part about having a floating button on your website is visitors can click it wherever they currently are on the webpage. There’s no need to scroll all the way to the bottom or top to access it.
Referral Program Pro Tip: The key is to let people know about your referral program, but not distract them from their overall viewing experience.
2. Brode Electrolyte Vitamins rewards advocates with a free 10-pack (worth $24.97) and friends with a $5 discount for each successful referral.
Brode Electrolyte Vitamins employs a two-sided incentive referral program to reward and encourage their advocates and friends to keep buying and sharing.
Giving a free 10-pack worth almost $25 is a very generous referral reward, and $5 equates to a 20% discount if you’re buying that very same 10-pack.
This motivates advocates to share with their friends even more, since the more their friends purchase something, the more 10-packs they’ll stand to gain.
Referral Program Pro Tip: The discount you give to the referred friend has to be substantial enough so they’ll feel like they’re losing out if they don’t take advantage of it. (Learn more about how to set up referral incentives.)