Before we begin, here some compelling facts about food ecommerce:
1. Food tech is raising serious money – the sector experienced a 51% growth in the past year, raising $486m across 109 deals globally.
2. 51% of this money comes from angel investors and Series A rounds.
3. Just recently:
- Plated bagged $15m in Series A funding
- FoodPanda raised another $60m
- Square purchased San Francisco-based food delivery startup Caviar for $90 million
- Munchery led a $28m Series B round
Just picking a snack subscription box is difficult with the sheer number of choices. And many food startups are turning to word-of-mouth marketing to cut through the chatter of an increasingly competitive space.
In this post, we’ve compiled some of these brands that are using referral programs that help happy and satisfied customers spread the word.
1. Real Food Blends – real food people on feeding tubes
2. Atlas Snacks – fuel for paleo enthusiasts
3. Jaswant’s Kitchen – pre-made spice blends
4. Freego – gluten-free goods from around the world
6. Barefoot Provisions – primal picks for the peckish
7. Love with Food – the snack box that fights hunger
9. Zaycon Foods – quality produce at wholesale prices
10. Munchery – gourmet meal delivery in San Francisco
11. Craft Coffee – the subscription for connoisseurs
12. naturebox – the vegan-friendly snack box
13. Treatsie – for the dedicated sweet tooth
14. plated – takes the planning out of home cooking
14. Kitchensurfing – the Airbnb for chefs
We are wired to share. And referral programs are a great way to spread awareness of your brand and reward your customers at the same time – whether they’re coffee snobs or busy San Franciscan home cooks.
For more examples, check out our other referral programs examples, or our epic list of 47 referral programs!