Desmond is the co-founder of Statement.sg, a fashion ecommerce brand selling witty t-shirts. He strives to design the best ReferralCandy experience to help you acquire more customers. He also practises parkour with MOVE Academy Singapore in his free time.
Social Proof is a key principle of persuasion and used everywhere in marketing, especially word-of-mouth marketing. In this, the third part of our ‘Persuasion In Marketing’ blog post series, we list examples of the...
Star Magazine once crowned her the world’s most hated celebrity. She happened to hold the distinction of People magazine’s most beautiful at the same time. Today, Gwyneth Paltrow holds the title of CEO and Founder of...
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