L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com –...
Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of world leaders, celebrities and influencers. So, it’s always been associated with status and prestige...
On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates...
We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own...
How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of...
In the old days, before you purchase something, one would have to rely on the words of your own friends or family and probably your own instincts. And then, reviews were invented, but that was limited to things like movies, video games and food, all...
Ranked #2 on Alexa, YouTube is one of the most popular websites in the world. Approximately 3.25 billion hours of video are watched every month on YouTube, and 300 hours of video are uploaded to YouTube every minute. This means that: If you’re not...
Pepsi is one of the world’s classic soft drinks. In fact, Forbes notes that the brand is worth $18.2 billion and generates over $10 billion in sales annually! How did Pepsi become a mainstay in celebrations and dining tables? In part, through...
