Marquis Matson
Si Quan Ong
Visakan Veerasamy
Eugene WanAfter all of the hard work put into your referral marketing campaigns to bring in more website visitors, you gotta keep working to move them through the stages of the customer life cycle, along the conversion funnel...
Referral Marketing Guides
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ReferralCandy Blog: Word-of-Mouth, eCommerce and Referral Marketing Articles
Your Friends Will Be Sooo Impressed! 15 Examples of Social Currency Used in Marketing
Professor Jonah Berger has spent a decade investigating what makes things go viral. What he found were 6 principles of virality (STEPPS): In this series, we’ll provide real-life examples of brands that utilize...
Samuel HumMake Them Cry (And Buy) With These 15 Inspiring Emotional Marketing Examples
As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart-to-heart...
Once Upon a Time… – 12 Examples of Narratives Used in Marketing
The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone else To...
Monkey See, Monkey Do: 10 Examples of Public Visibility Used in Marketing
The fourth principle from Jonah Berger’s STEPPS model is Public Visibility. Imagine you are in a restaurant in a foreign country, and you see everyone taking off their shoes before entering. Chances are...
Desmond Chua
Michelle Polizzi
Raúl Galera
Kevin Indig
Aqiba D
Ayesha M
Melinda Curle
Elise Dopson