Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
If you have a referral program, you know your customers are your brand ambassadors.
They recommend your products and services to their friends and family, who trust their advice and more likely to buy your product.
In fact, a Nielsen study found that 67% of consumers believe that they are more likely to purchase items that have been shared by their network on social media. There are also several studies that found that referral programs help businesses get customers, who are less likely to leave and have higher lifetime value.
That said—how do you get more customers to join your referral program? How do you drive repeat purchases for your ecommerce store? With Alliioop and ReferralCandy, you can take your referral marketing strategy to the next level.
ReferralCandy makes it easy for businesses to set up an effective referral program.
It sends automatic emails blasts or landing page links to customers, so they can then sign up to your referral program. These customers then receive a personal referral link that they can share their friends and family.
Once a referred customer - or any customer - visits your site, Alliioop will collect customer data - up to 2 years worth - on product visits, sources, email clicks, purchases and more.
Afterwards, your indicated rewards such as cash, store credit, discounts or free products, are automatically sent to referrers, and that’s it!
ReferralCandy provides you with a scalable and highly cost effective way to increase your customer base.
It’s not rocket science and it’s an easy way to grow your business.
While ReferralCandy automates the process, increasing repeat purchases and building a loyal customer base—takes time and effort. You need to have a good understanding of your customer’s profile. What makes them refer people? What can incentive them to buy your product?
You can’t always send sales and discounts to incentive purchases. While these techniques work, slashing prices isn’t profitable nor sustainable. You can use referrals to get people onboard, but how can you use it to drive customer loyalty and tons of repeat purchases?
Alliioop’s customer marketing platform enables you to understand, segment and connect with your customer base. Since Alliioop tracks customer data you’ll gain crucial customer insights like time to purchase, LTV and AOV as well as be able to segment across any actions, behaviors or traits to measure every type of customer that visits your site. You can then push these segments to engagement tools like Facebook Ads Manager for more targeted campaigns.
Deliver well timed content, advice, product recommendations, as well as special offers that can add value, build appreciation and drive loyalty. You can even segment customers in your referral program and these segments are dynamic—meaning people are added and removed from segments in real-time—not stale, static lists.
This enables you to send personalized email messages and get a real time-to-purchase picture based on consumer behavior, profile and demographic.
The key to getting these two solutions to work together is to maximize growth.
Take a look at your existing customer base and incentivize them with rewards and offers, so they’ll refer their friends and family using ReferralCandy.
After that, use Alliioop to gain insights to better understand, segment and engage with your customer base. By sending highly personalized messages, you’ll be able to win customers’ hearts.