Word-of-Mouth and Referral Marketing Blog

How ModCloth Evolved From One Woman to A $100M Company

ModCloth started in 2002 as a simple online store where Co-Founder and Chief Creative Officer Susan Gregg Koger would sell her preloved vintage closet finds. Today, ModCloth has grown into a full-fledged...

Word of Mouth Marketing: How To Build a Strategy That Works

The last time I purchased something online, I purchased the starter pack of these produce bags by The Swag. My boyfriend’s sister had some and said they were amazing, kept her produce fresher for longer...

Define Your Target Market in 6 Simple Steps (With Examples)

In this post: Target Market Definition How to Conduct Audience Research 1. Look At Your Existing Customers 2. Look At Your Analytics 3. Look At Your Competition 4. Understand Your Product Features And Benefits...

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