eCommerce sales are are a bit different than making a purchase in person. The regular sales tactics don't translate perfectly. For this reason, you want to have the right eCommerce growth hacking tools that will explode your online traffic and trigger sales on your website.
What constitutes growth hacking? Growth online is typically measured in terms of traffic and volume. Tools that will help you identify ways to get more traffic to your website will be worth your time and money to grow your audience and increase sales.
We've classified this into the different goals for growth hacking tools: generating traffic and social media; improving customer engagement and email marketing; search engine optimization tools and website conversion optimisation, as well as tools for statistics and testing.
30 Awesome Growth Hacking Tools to Boost Your eCommerce Sales
Click to Tweet allows you to promote your business on Twitter with a single click. This tool can be used in many ways. You can offer your audience to promote it on Twitter in exchange for a gift or a free service.
Promotes social media sharing.
Tells you the exact number of times people have clicked on your tweet.
Easy to integrate into a variety of online resources, such as email, landing pages and social media posts.
Pay with a Tweet is a tool that is also geared towards content and/or product promotion via social media. This growth hacking tool makes it possible to see certain content only after you have shared the website via social media.
Encourages social media sharing
Invite visitors to pay their posts via Facebook, Google, LinkedIn, and Xing.
Customizable to your own brand.
Pricing: 1 Free Campaign. Plans start at $49 per month.
ReferralCandy is an awesome tool that enables your customers to earn referral bonuses when they share your store with their friends. This makes spreading the word about your store simple and easy. Your customers are doing the legwork for you and in the end you get repeat sales.
Easy to set up.
Simple enough for your customers to share with their friends and family.
Encourages repeat customers through rewards for referrals.
Vero is a great tool for growth hackers to familiarize themselves with their target audience. Vero works in real-time to make you familiar with your prospects and what they need from your business. With this application, you can dig deep into preferences of your prospects and tailor your strategy accordingly.
Send personalized emails to your leads
Use emails to upsell customers on additional products
Gumroad helps small businesses and creators––including independent writers, designers, game developers, musicians, artists and anyone in between––sell their products online without having to set up a full-blown online store.
Easily sell products with a wide range of file types, such as: HTML, iBook, PDF and MP4.
Create covers for your product for a more professional look
Connect Gumroad to social accounts to promote your work
Pricing: No hosting or setup fees for Gumroad. There is a 5% fee plus 25 cents per transaction.
Olark is a chat application that enables interaction between you and your site visitors. This tool makes it possible to ask your visitors if they have questions and discover what they are seeking. Olark also allows you to view the activities of your visitors as they navigate your website. You will discover what resources are most utilized.
Targeted Chat enables interaction only with customers who go to a specific page or perform specific behaviors
Integrates with all the major CRMs, including Salesforce, Zendesk, Desk.com and Highrise, so that you can keep track of correspondence with all of your customers
Pricing: 14-day free trial, after that paid plans begin at $15/month
Crazy egg helps you to analyze the behavior and the pattern of your visitors. You can learn about the number of clicks on a section and the engagement of a page. You no longer have to rely on multip A/B tests to get the analytics about your visitors.
Discover your visitor's click behavior.
Fine-tune your message and know you've implemented the best solution.
Identify areas of your website that could use improvement.
Pricing: Free for the first month. Plans start at $29 per month after that.
Creating and taking polls helps marketers discover what their customer base likes and needs. With the Polldaddy application, you can create polls and surveys to effectively collect customer feedback or conduct market research.
Collect responses through your website or email
Excellent reporting data
Pricing: Basic free plan. Paid features start at $200 per year.
Hub Spot integrates marketing with sales. They have many free plans and start-up plans, so it is entrepreneur-friendly. They are also releasing a lot of things free. Hubspot is one of the most powerful tools to engage with your audience with the assistance of inbound marketing. Hubspot entails integrating the various channels of marketing, such as blogs, social media, landing pages and emails in order to promote your business at different levels.
Hubspot brings your entire funnel together.
Manage blogging, social media and email all in one place.
Access top-notch resources on inbound marketing
Price: Basic plans start at $200 per month. However, you can begin with a free trial.
Fomo is an online platform that reveals recent customer interactions on your website in real-time. It only takes a few minutes to embed the widget and you can connect 100s of services through Zapier or their API.
WYSIWYG theme builder and nearly 3 dozen configuration settings
Live feed of settings recommendations to increase conversions
Pricing: The Essential Package starts at $39 per month
Ecommerce brands don’t need gimmicks or fanciful but complicated web design. The six steps above are great ways to help you make your products visible, and your solutions to customers’ pain point known.