How to Come up With a Blog Strategy for a DTC Brand
Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!
eCommerce sales are are a bit different than making a purchase in person. The regular sales tactics don't translate perfectly. For this reason, you want to have the right eCommerce growth hacking tools that will explode your online traffic and trigger sales on your website.
What constitutes growth hacking? Growth online is typically measured in terms of traffic and volume. Tools that will help you identify ways to get more traffic to your website will be worth your time and money to grow your audience and increase sales.
We've classified this into the different goals for growth hacking tools: generating traffic and social media; improving customer engagement and email marketing; search engine optimization tools and website conversion optimisation, as well as tools for statistics and testing.
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Colibri is one of the best tools to scale up your traffic. It helps you to get in front of your audience. Colibri increases the results of your SEO efforts and enhances your online visibility.
Pricing: 14-day free trial then plans start at $95/month
Click to Tweet allows you to promote your business on Twitter with a single click. This tool can be used in many ways. You can offer your audience to promote it on Twitter in exchange for a gift or a free service.
Pay with a Tweet is a tool that is also geared towards content and/or product promotion via social media. This growth hacking tool makes it possible to see certain content only after you have shared the website via social media.
Pricing: 1 Free Campaign. Plans start at $49 per month.
Outbrain enables you to reach new audiences and get your brand discovered on networks such as CNN, TIME, Slate and Fast Company.
Pricing: The cost will depend on the campaign that you create.
A marketing tool that can help you drive conversions with every link that you share.
Pricing: Graduated pricing structure. Free up to 100 conversions a month. $16 for up to 500 conversions. $85 for up to 5000 conversions.
Hello Bar is a lead generation tool. It enables you to design messages for your visitors.
ReferralCandy is an awesome tool that enables your customers to earn referral bonuses when they share your store with their friends. This makes spreading the word about your store simple and easy. Your customers are doing the legwork for you and in the end you get repeat sales.
Pricing: Plans start at $49 per month
Mailchimp is one of the popular email marketing services. They offer generous plans that cater to the needs of startup, but can also handle large volumes of emails for big enterprises.
Pricing: It is free to start with limited functionality. Plans start at $10 per month based on your number of subscribers.
Keap is the most popular email marketing service, providers. They have been around since 1998 helping businesses stay connected to their customers and manage their email marketing.
Pricing: 30-day free trial. Plans start at $19 per month.
Vero is a great tool for growth hackers to familiarize themselves with their target audience. Vero works in real-time to make you familiar with your prospects and what they need from your business. With this application, you can dig deep into preferences of your prospects and tailor your strategy accordingly.
Pricing: Plans start at $99 per month.
Customer.io helps you to automate your product and brand messages to your customers. With Customer.io, you can schedule messages and send them.
Pricing: Plans starting at $150 per month.
Marketo offers a suite of tools that help businesses cover marketing automation, email and campaign management and analytics.
Pricing: Pricing varies for Market's four different products.
Gumroad helps small businesses and creators––including independent writers, designers, game developers, musicians, artists and anyone in between––sell their products online without having to set up a full-blown online store.
Pricing: No hosting or setup fees for Gumroad. There is a 5% fee plus 25 cents per transaction.
Olark is a chat application that enables interaction between you and your site visitors. This tool makes it possible to ask your visitors if they have questions and discover what they are seeking. Olark also allows you to view the activities of your visitors as they navigate your website. You will discover what resources are most utilized.
Pricing: 14-day free trial, after that paid plans begin at $15/month
Qualaroo was created by Sean Ellis, who is often referred to as the brain behind growth hacking. Qualaroo gives you insights into your audience using the available statistics.
Pricing: 14-day free trial. Plans start at $99/month.
Crazy egg helps you to analyze the behavior and the pattern of your visitors. You can learn about the number of clicks on a section and the engagement of a page. You no longer have to rely on multip A/B tests to get the analytics about your visitors.
Pricing: Free for the first month. Plans start at $29 per month after that.
BuzzSumo allows you to gain insight into what content will be the best for a particular keyword. It helps you to spy on your competition.
Pricing: Plans start at $79 per month.
Unbounce is an A/B testing tool that enables marketers to check the performance of their landing page with a simple drag and drop feature.
Pricing: Plans start at $79 per month.
VWO (Visual Website Optimizer) is an A/B testing and conversion optimization tool.
Pricing: Starts with a 30 day free trial.
OptinMonster is an A/B tester to measure the success of your campaigns. The Eczema Company used this feature to boost its conversions by 158%.
Pricing: All plans start with 7-day risk-free trial. Basic plans start at $19/month.
Typeform is a survey software used to design online surveys. This is a great way to get feedback from your customers.
Pricing: Typeform is free for the first 100 responses per month. The Pro package starts at $30 per month.
Creating and taking polls helps marketers discover what their customer base likes and needs. With the Polldaddy application, you can create polls and surveys to effectively collect customer feedback or conduct market research.
Pricing: Basic free plan. Paid features start at $200 per year.
Zapier is a growth hacking tool that can ensure a seamless transition of data between your web applications.
Pricing: 14-day free trial for premium features and apps.
Hub Spot integrates marketing with sales. They have many free plans and start-up plans, so it is entrepreneur-friendly. They are also releasing a lot of things free. Hubspot is one of the most powerful tools to engage with your audience with the assistance of inbound marketing. Hubspot entails integrating the various channels of marketing, such as blogs, social media, landing pages and emails in order to promote your business at different levels.
Price: Basic plans start at $200 per month. However, you can begin with a free trial.
Amplitude gives you deep customer knowledge by connecting all of your data to real people.
Pricing: Free for bootstrappers
Totango empowers you to drive website traffic and have them experience your product in ways that influence conversion.
Pricing: Free trial. Once the trial is over, pricing plans available on request.
Leadpages is a lead generation tool. It enables you to easily collect emails in exchange for giving away a free resource. Leadpages helps you design squeeze pages quickly with their templates.
Pricing: The Standard package starts at $25 per month.
MixRank tracks your customers so you don't miss an opportunity. It allows you to spy on on your competitors' traffic sources and use that information for building your own campaigns.
Pricing: Varies depending on need.
Fomo is an online platform that reveals recent customer interactions on your website in real-time. It only takes a few minutes to embed the widget and you can connect 100s of services through Zapier or their API.
Pricing: The Essential Package starts at $39 per month
Want more? Check out more from our past articles on growth hacking: