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J.Crew is worth $2.4 billion.
The brand is one of the most popular retailers of men’s and women’s apparel, shoes and accessories.
How has the brand maintained its success? Let’s find out!
J.Crew has upgraded its content marketing strategy.
It asked viewers to swipe up to read its blog posts. It's definitely a creative CTA that entices people to go to your brand's website.
After all, what's more interesting? Clicking a button and a link to a website? Or swiping up on Instagram Stories?
J.Crew's success can be attributed to its social media strategy.
The brand regularly posts high-quality pictures of its new products on Instagram. It also allows viewers to shop from the feed.
Not surprisingly, it amassed 1.9 million followers on the platform.
The brand does the same on Facebook. It posts pictures of its products and adds a link to its product pages.
The brand also replies to comments from fans and answers questions.
Now, this is how you promote products on social media.
Video is one of the most powerful ways to market your product.
You know what they say, "If a picture is worth a thousand words, then a video is worth a million."
In fact, studies found that a one-minute video is 4 times more engaging than text content. Additionally, a video is worth 1.8 million words and 57% of consumers state that videos make them feel more confident about the quality of their purchase.
So, it's no surprise that J.Crew collaborates with famous influencers to create content.
For example, the brand collaborated with YouTube celebrity, Casey Neistat, to promote the brand's Ludlow Traveler suit. In the video, he features 17 tips to travel in style.
There are also cases when large swimwear or summer clothing brands take on the expenses of influencers' trips to warm countries. They get a travel visa, go on vacation, and in the meantime, take pictures wearing the brand's clothing in a suitable environment.
4. Uses LinkedIn to attract business-savvy customers
How does your brand attract working professionals?
J.Crew uses LinkedIn to network with career-driven customers. It creates posts announcing its vacancies and tells the stories of successful founders.
It also collaborates with WeWork to host networking events that celebrate entrepreneurship.
The results? It garnered 180,000 followers!
Creating a LinkedIn strategy isn't a norm for most fashion brands. But J.Crew shows the potential of marketing to professionals.
5. Uses Pinterest to Showcase the J-Crew Lifestyle
J.Crew has 257,000 followers on Pinterest.
Similar to their Facebook and Instagram strategy, the brand posts photos of its style guides and latest collections. However, what makes its Pinterest strategy standout is its highlight on the J-Crew lifestyle.
For example, a pin featuring Juliana Rudell Di Simone had the quote, “I’m always asked what the perfect outfit for riding a bike is, and I always have the same answer: one that looks good on and off your bicycle. This look is playful and cute, plus the striped top makes me feel like I’m riding my bicycle on the Italian coast.” and a link to their blog post.
J.Crew's efforts to use Pinterest, Instagram, Facebook, and LinkedIn to promote its blog posts highlight the importance of using social media to promote its web content and product pages.
Here’s a recap of what we’ve learned from J.Crew’s success:
- Use LinkedIn to connect with business-savvy customers
- Use Pinterest to showcase your brand’s lifestyle
- Use Instagram Stories to promote blog posts
- Allow customers to shop via Facebook and Instagram
Hey! What's up? Don't head off just yet, if you liked this article why not check out our awesome post on Bonobos?!