PoundToy is the UK’s fastest-growing online toy store. Their promise is simple: quality toys at a price that beats any high-street retailer. As their name suggests, most toys are sold for just one pound (£1...
In this post: Target Market Definition How to Conduct Audience Research 1. Look At Your Existing Customers 2. Look At Your Analytics 3. Look At Your Competition 4. Understand Your Product Features And Benefits...
Keychron makes high-quality wireless mechanical Mac keyboards. To date, the company has run four successful Kickstarter campaigns totaling over 2 million dollars and grown from just 3 friends to a team of just...
In the big sea of ecommerce stores, it is difficult to make yourself noticed. That’s why ecommerce seo is so important. Mastering search engine optimization, or SEO, is key to allowing customers to find your brand...
The shoppers are lining up with their wallets out and credit cards at the ready: Black Friday/Cyber Monday (BFCM) is the biggest shopping weekend of the year. Shoppers spent US$7 billion in 2018, and are expected to top...
The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective product...
Product branding is the secret ingredient of successful, well, brands. Branding is the invisible thread that ties it all together: product, story, vision, target customers, solution. Branding is the difference between...
