Word-of-Mouth and Referral Marketing Blog

eCommerce SEO Best Practices in 2020 (You Can Actually Do Today)

In the big sea of ecommerce stores, it is difficult to make yourself noticed. That’s why ecommerce seo is so important. Mastering search engine optimization, or SEO, is key to allowing customers to find...

Black Friday Email Marketing – Your 4-Step Holiday Sales Guide

The shoppers are lining up with their wallets out and credit cards at the ready: Black Friday/Cyber Monday (BFCM) is the biggest shopping weekend of the year. Shoppers spent US$7 billion in 2018, and are...

8 Easy Rules to Write Product Descriptions That Sell (With Examples)

The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective...

Category - For Entrepreneurs

How branding can make or break your product

Product branding is the secret ingredient of successful, well, brands. Branding is the invisible thread that ties it all together: product, story, vision, target customers, solution. Branding is the difference between...