How to Start Your Own Clothing Line (From Zero to Launch)

Starting your own clothing line is one of the most exciting businesses but also one of the most difficult to do successfully.

There are many things you need to know. Planning your brand and designs, sourcing materials, and finding manufacturing partners are just a few of the things.

With the right strategies, you can successfully launch your own clothing line and build a brand that resonates with customers.

In this article, we will look at nine key steps to help you start your own clothing line from zero to launch. Along the way, we will share insights, quotes, and supporting facts from ecommerce experts to provide additional guidance and inspiration.

9 steps to start a fashion brand and make it successful

The nine steps to starting a fashion brand include:

1. Create a business plan

2. Research fashion trends and needs

3. Develop your fashion branding

4. Find inspiration from others

5. Begin fashion design and development

6. Source your fabrics and textile designs

7. Take care of clothing production and manufacturing

8. Create a marketing plan

9. Sell your clothes online

1. Create a business plan

The expression, “If you fail to plan, you plan to fail,” definitely holds true when starting a line of clothing.

More and more people want to start their own fashion brands, something that even Google Trends proves by looking at the "how to start a fashion brand" trend over the last decade:

To stand out from the crowd, visualize your business's end goal and create a solid business plan.

Remember to include all the components of a good business plan:

• Executive summary. This includes key information about the name of your business, your mission, goals, and values.
• Company overview. Here you give a brief history of your clothing company and outline what the line does.
• Product/services. Explain what your clothing line is going to offer and how you plan to make a profit.
• Marketing strategies. You will need to give a detailed analysis of your target customers: demographics, business trends, customer segmentation, etc.
• Sales strategy. How are you actually going to sell your products for your line of clothing? What channels will you use? How will pricing affect your sales strategy?
• Competitive analysis. Include a description of all potential competitors with your line of clothing, direct and indirect.
• Production plan. Here you will provide a timeline for the production, marketing, and sales of your clothing.
• Operation plan. What are the functions of different stakeholders in your clothing line? Who will take care of business tasks, design, and production? This part of the business plan details the daily workings of your clothing company and who does what. A project management tool can help you organize all of that and keep it manageable.
• Financial analysis and projections. This is where you analyze the budget for your line of clothing, noting what you’ll need for an initial investment in your business, how you will use that investment, and the timeline for generating income.

While it might appear that you need to do a lot of paperwork, working on your business plan now will save you a lot of frustration later. It’ll help you in making your business proposal when you start expanding and looking for retailers and distributors.

TLDR: Before designing your clothing line, define your brand identity and target audience. Who is your brand for? What values does it stand for? What kind of aesthetic and style do you want to convey through your designs?

2. Research fashion trends and needs

When you start a clothing line, you want to remain true to your brand despite changing fashion trends.

However, you have to know the rules before you can break them.

One great idea is to scroll through Pinterest for upcoming trends. You can simply type in “fashion trends” and find inspiration:

More targeted searches for Pinterest could be “Winter 2025 fashion trends”, “2025 fashion trends”, or “fashion trend forecast for 2025”. 

Google Trends can validate your research by showing you the breakout trends in fashion.

Another idea is to actually go to fashion shows and note prevailing colors, shapes, and themes. Go to a few different fashion shows and notice any trends that repeat throughout them.

While some of these trends may take a while to reach your target market's daily shopping, fashion shows are a great way to stay up-to-date.

Paying attention to influencers and what they’re wearing is another way to know what's trending and worth pursuing. One of the best apps for this is Instagram.

Keep in mind that any trends you notice may need to be adapted to your target market. 

If you are planning to sell trendy and attractive maternity clothes with your line of clothing, for example, you will need to think about how a particular trend can be adapted to flatter a pregnant body.

One way to keep your brand identity consistent is to create a brand mood board, which can help you visualize your brand's aesthetic, values, and messaging. 

You can use tools like Pinterest or Canva to create a mood board and add images and colors that represent your brand vision.

3. Develop your fashion branding

If your clothing line is going to be successful, you must figure out how to distinguish your brand from others. 

Remember that the most successful clothing lines hone in on a very specific market where there might be a demand. 

For example, instead of baby clothes, you might consider narrowing your line down to eco-friendly baby clothing. Or, instead of activewear, you might focus on comfortable activewear for plus-size women.

Here are the things you need to think about when developing your fashion brand:

• Niche. This is where you get really specific in defining your niche market, determining exactly which customers your line of clothing will appeal to within a larger market.
• Design. How will you make your clothing attractive to your target market? Consider the pattern, material, colors, fit, and so on.
• Quality. Decide what steps are necessary to ensure you can stand by the quality of your clothing brand. No one wants to charge their credit card for clothing that shrinks in the wash or falls apart after a few wearings.
• Brand. How will you market and package your brand? Consider how your brand will be represented in your target market.

As you develop your brand, stay focused on differentiation. Remember that the clothing market is saturated with products across every niche. Think about how your clothing will stand out when someone is shopping for it.

You could also make this happen by printing funny slogans on it, creating a fit that’s more flattering to a particular group, or formulating a relatable brand story.

Photo: KLSD

Alex Register of KLSD, for example, opted to create a brand that radiates love and gratitude so that she can spread joy. She first started her clothing line by printing screening shirts, totes, and hats in her own garage. It has since grown into a successful and unique brand.

Knowing who your target market is and staying true to your branding can pay off.

4. Find inspiration from others

Whatever else happens when you start a clothing line, make sure your creative inspiration never runs dry. 

Here are some ideas to find inspiration:

• Connect on social media. Connect with the social media accounts of fashion influencers so you’ll always know what they’re up to. 
• Visit physical stores. Visit the brick-and-mortar establishments of popular designers. 
• Consume industry-related content. Newsletters, magazines, and podcasts about fashion are also great ways to get inspired for your clothing line. You can always check out fashion blogs and websites.

Again, Pinterest is a great platform to get designs that inspire you. Create a board to collect images of clothing styles and fashion brands that speak to you for your line of clothing.

And don’t confine yourself to images of clothes. Even just by walking down the street, you can get colors and designs that appeal to you and could serve as inspiration for your next design. 

Observe textures, lines, shapes, and color combinations to find what you like.

And don’t forget friends and family. What do they need? What do they wear? What is their experience with clothing? Do they like screen printing? 

These conversations can give you that spark of creativity. Use social media to find not only what your friends are wearing but also the clothing choices of celebrities they admire.

Lanai Moliterno, founder of Sozy, a women’s clothing line, says that she just wanted to fill her own need:

• “My own experience as a woman was that all of my most stylish clothes were too uncomfortable to wear all of the time. So I just started making clothing that was both comfortable and stylish.”

Photo: Sozy

5. Begin fashion design and development

And now for the fun part!

With a brand and niche market for your business in mind, the next step is to begin the experience of designing for your line of clothing.

This step is your opportunity to make your mark on the fashion world by producing a collection that your potential customers will remember. So you need to take your time to make the design truly fit who you are and the market you are trying to reach.

Begin with the sketches for your line and figure out which ones you’re going to make a reality and how you’re going to do it. Unless you opt for print on demand, you will need to make decisions on materials, patterns, fit, and texture and put them all together into a collection you can be proud of. 

You’ll also want to consider extra adornments, like beads, lace, or buttons.

Other things to think about for your line:

• Sleeve length and style
• Neck shape
• The shape and fullness of a blouse or custom shirt
• Skirt length and fullness
• The use of pleats
• The kind of stitch you’ll use
• The position of the bodice darts

Try mixing and matching different combinations of fit, pattern, and color to get some fresh ideas and experience. Besides your sketchbook, consider using a dressmaker’s dummy to get an idea of what your finished product will look like.

Fashion design software can help you bring your ideas to reality:

• Autodesk Sketchbook ($90 per year)
• Adobe Illustrator CC ($21 per month)

When designing your products, YouTube can be your best friend. You can learn from other people who have done the same thing, such as shown below:

6. Source your fabrics and textile designs

When it comes to the experience of sourcing fabrics and textiles, business networking is everything. 

By developing relationships with people in the know, you’ll have a wider pool from which to select when it comes time to find good fabric agents and designers to implement your vision. 

Trade shows and social media are great places to do this.

When choosing your fabric, you will want to consider whether a fabric mill, converter, or jobber is best for your brand's needs or if you just want something simple, like print on demand.

If you want to go with the easy route, select a print on demand service. Print-on-demand suppliers often showcase the available fabrics in their product category.

Don't skimp on quality when sourcing materials. Your customers will notice if the materials are cheap or don't hold up well over time. Invest in high-quality materials that align with your brand's values and aesthetics.

7. Take care of clothing production and manufacturing

Once you’ve designed your clothes, the next step is to get help with the experience of manufacturing them. At this step, you will want to do your research thoroughly. You want to find a clothing manufacturer who can help provide what your line needs affordably.

The location of the manufacturing facility is important because it affects the time needed for turnaround and shipping. You also want to look into the company's business history to ensure its reputation.

You will want to list out what services your line needs from a manufacturer so you can rule out those who don’t offer what you need.

There are several websites that can help you find the right manufacturer for your line. Try Sourcify to learn the ropes of scaling production or find clothing manufacturers in the US yourself.

If you want to save on your manufacturing costs, one option is to outsource the manufacturing to China.

If this is the route you want to take, the best option is to look up Alibaba.

Alibaba is full of verified manufacturers, which you can message directly to start developing your own clothing line.

Once you contact manufacturers, introduce yourself briefly and politely, and let them know exactly what you need help with. With any luck, a few of these manufacturers will respond to your request for contact.

Then you can put them through a more detailed screening process to narrow the list down to one. 

As part of the manufacturer screening process, you can:

• Ask for their business references
• Get samples of their work and experience
• Try out how reliable the shipping is
• Get a feel for their communication and work completion

Once you’ve narrowed down your list to a few manufacturers, the next steps are to:

1. Create a prototype. Creating prototypes is an iterative process. Don't be afraid to make mistakes, and keep refining your designs until they meet your vision and quality standards.
2. Order product samples. Getting samples is critical to the manufacturing process because it gives you the experience of seeing what your finished product is going to look like.
3. Try out multiple manufacturers. Getting samples from more than one factory gives you a concrete way to compare them and make an informed choice about your line. You can see not only the differences in things like fit and quality but also cost.

If you use a print on demand supplier, you don’t have to worry about manufacturers since they already work with reputable manufacturers.

8: Create a marketing plan

With your clothing line in production, it's important to create a marketing plan to promote your brand and products to your target audience.

Creating and acting on a marketing plan includes:

• Develop your brand image. Think about your brand and the image you want to project. You can use a logo, a business name, and even a slogan to help with this.
• Select your marketing strategies. You can implement various marketing tactics such as referral programs, email marketing, organic advertising, and paid advertising
• Build partnerships. Partner with influencers or ambassadors who align with your brand and can help spread the word to their followers
• Leverage social media. You can connect with your target audience and build a loyal following on social media.
• Invest in photos and videos. Invest in quality photography and content to showcase your products and brand values
• Weave your brand story into marketing. Stories help make your brand relatable so that ordinary people who read it on your ecommerce platform can connect with your experience in a meaningful way.

When building your marketing plan, being authentic and true to your brand values can help you differentiate yourself from competitors.

9. Build up your online store and sell your clothes

Now that your clothes are being manufactured and you have the marketing plan in place, the next step is to start selling them! 

This includes selecting your ecommerce platform. There are tons of guides on how to choose an ecommerce platform and launch an ecommerce website to get you started.

One popular ecommerce platform option is Shopify, which we recommend for most people.

We recommend Shopify because it is easy to use, relatively affordable, and it has good apps in the Shopify App Store. For example, if you want to start your own referral program later on, Shopify offers apps, such as ReferralCandy, for it.

FAQ about starting your own clothing line

Excited yet?

Here are the answers to a few common questions about how to start your own clothing line.

Where do I start with a clothing line?

You might feel overwhelmed by all these steps, but it helps to start by sitting down with an old-school pencil and paper and listing out exactly what you hope to accomplish with your new business. 

The first step is to figure out why it is that you want to start a clothing brand. If you’re sincere, running this business is going to end up taking all your time and concentration for the foreseeable future. Do you have what it takes? Make sure that you have a clear motivation for the experience before you start.

Next, figure out what the priorities and goals of your business are. These goals will help form the basis of your business plan, when you are ready to start writing it.

In the absence of a business degree, a bit of research on Google can help you determine the business model you want for your clothing line.

The major types of business models are:

• Print on demand. This business model is cost-effective and you can start with it quickly. Shipping is simple and inexpensive. However, you’re also likely to make less profit.
• Private label. This business model allows for the shipping of materials in bulk. It gives you more control over the finished product than print on demand, but also requires a fair amount of storage space.
• Cut and sew. In this business model, you do everything yourself. It requires a lot of time and capital to start but brings you the potential for a greater profit

How much does it cost to start your own clothing line?

This is not an easy question to answer. It all depends on your business model and the type of clothing you want to produce.

For a small collection of clothing items, you may be fine to start with just $500 or so to start. For a moderate-sized batch, you should start out with a budget between $1500 and $5000. But to start a major clothing business, you’re looking at an initial investment of up to $50,000. No matter what the answers to these questions are, it’s a pretty sure bet that you’ll need more capital than you think you do.

Talk to your bank and find out if they can help you with a small business loan to start. Also, look into partner or angel investors to help fund your business. If you’re lucky, you may only need one or two.

You also need to be honest about the pros and cons of your financial situation. If you have  family to support, or you’re dependent on a regular income, you should think carefully before you start a fashion business unless you have saved up enough to meet all your living expenses while you’re working on getting your business going. In most cases, it takes at least one full year before a new business will start making a profit.

Whatever your goals are when you start, it’s wise to start with a firm idea of how much capital you have, how much you need, and how much you can get from partners and investors for your fashion business.

Is starting a clothing line worth it?

Ultimately, only you can answer that question.

There is more than one thing to consider to determine if it’s worth it to start a clothing line. Do you have the technical expertise to market your fashion business effectively online? Can you afford to design and manufacture enough clothing for your initial launch? Do you have the capability to produce clothing that meets professional-level standards?

If the answer to any one of these questions is no, you may be biting off more than you can chew.

Once you start, it’s up to you to make your clothing line profitable and successful. You can make your fashion business worthwhile by sticking to these guidelines:

• Carefully track expenses (especially when you start)
• Get plenty of feedback on each one of your designs
• Create and stick to a business plan
• Use your own online store instead of trying to go into retail
• Start small, and scale up as you grow
• Don’t skimp on quality
• Keep an eye on your business margins
• Price your clothing items correctly
• Get your target demographic excited about your clothing line business ahead of time
• Reinvest early profits back into the business right away
• Try multiple sales channels on social media to market your product
• Document and manage business processes with SOP software

The truth is, the odds are stacked against any small clothing line, especially when you first start. But with a lot of passion and planning, you can make it happen.

How do I start a luxury clothing brand?

Basically, follow the same steps we’ve outlined above, as you would for any clothing line. However, there are some additional considerations when your business is trying to appeal to an affluent fashion market.

For one thing, the impression you make as a fashion designer with the first collection of your clothing line is even more critical in this market. The support of high-status customers and influencers for your private label is absolutely indispensable to getting your luxury brand name off the ground.

If you truly want your clothing line to stand out in this fashion market, quality is of paramount importance. Your target customers want to know that they are getting a design that is unique and superior to everything else on the market.

One thing to remember: you are marketing not just clothing, but a lifestyle. To that end, think about the experience that your clothing line provides your customers. Consider offering high-end accessories (purses, sunglasses, earrings, etc.) alongside your clothing line.

Personalization is another way for a clothing line to appeal to high-end customers. Learn about your customers’ personal preference and try to offer them a highly individualized experience. This will make them more loyal to your clothing line and more likely to recommend it to others.

One more thing: keep in mind that your business plan will look very different when launching a luxury brand. There are fewer customers who can afford luxury items, which means your clothing line will make fewer sales. Individual items will need to have higher price points to accommodate for the lower sales volume.

How much do clothing brands make?

It’s difficult to predict how much money you can make when you get started with your clothing line. The market is unpredictable, and today’s hot new trend is tomorrow’s old news.

It may be tempting to look at the examples of those few notable success stories where a clothing line made billions of dollars within a year.

Beyond that, clothing line revenue will vary depending on the quality of the item, the cost of production, and price points.

Those clothing companies that have enjoyed success for a period of years vary in terms of revenue. One such company, Nordstrom, had a net profit of $138 million in 2016. The Gap’s was $239 million, and L Brands was $181 million. But as these are industry leaders, this is probably not a realistic goal for a new clothing line just starting out.

Even clothing businesses that have failed often get one more chance online after their brick-and-mortar stores have closed.

According to Ziprecruiter, the average annual salary of a clothing line is around $35,000, or an hourly rate of about $17 an hour.

How do you start a brand?

The first step when starting a clothing line is to thoroughly research your market. Find out who your competitors are; analyze their logos and slogans and try to determine what makes their business so successful. Google their products and read customer reviews. What makes each of these companies alike? In what ways does each one stand out? Your goal here is to find something that they don’t offer, a missing design piece that your small business can fill.

Next, find a specific target audience for your clothing and focus in on it. Refine your message to appeal to them. In doing this, it’s helpful to think of your brand as a person with unique characteristics that stand out from the crowd.

How do you price clothes?

There are several methods for determining price points for clothing in this business. One popular way is the Keystone Markup Method.

To use this method, begin with the cost of making the clothing item. To figure out what this number is, you will have to add up your costs for the following:

• Materials
• Labor
• Costs for the manufacturing process
• Production supplies

Multiply that number by two to get a wholesale price. Then multiply that number by two for the retail price. In some cases, you might have to multiply by 2.5 to cover taxes.

This is a basic business strategy that is easy to use.

Other methods, such as absorption pricing or backward pricing, are also viable, but a bit more complex.

Is there an app where you can design your own clothes?

There are several apps that may be helpful to you in the design process for your clothing business.

Here are a few:

• Pinterest functions as both a mood board and a free collection of inspirational images, curated by other users. These users have done much of the work for you in adding items that can inspire designs for your clothing line and help you decide what you want to make. All you have to do is click to add them to your board.

• Adobe Illustrator functions wonderfully as a tool for flat drawing and sketching. It makes it easy to experiment with colors and patterns to design your clothing line.

• Sketch is loaded with features and plugins that make it a beautifully intuitive tool for designers. And new design features are being added all the time to help you focus in on what you want to make.

• Instagram, and TikTok are essential for good networking when you start a clothing line. It allows you to post photos of your designs and to connect with others in the business, including customers.
• Shopify makes it easy for you to set up your own online business, connect with customers, and design the space with plenty of customization for a unique shopping experience. It makes shipping easier, too.

Wrapping up

So there you have it. A step-by-step guide to everything you need to start a clothing line.

And now, it’s time for you to go ahead and conquer the fashion industry.

Here are some additional resources to help you get started with marketing your brand:

• 5 Signs That Your Business Is Ready for Influencer Marketing
• How To Setup A Referral Program For Your Shopify Store
• If You're Not On Social Media as the Face of Your Brand, You're Doing it Wrong
• 5 Ways to Build a Stronger Brand Voice (+ Template)
• Ultimate Lifecycle Email Marketing Guide for Ecommerce Brands