Referral Programs

We studied 600+ Shopify referral programs to find the five industries where referrals contribute most to new customer acquisition.

The typical small Shopify store running referral and affiliate together generated 4x as many 90-day orders as the typical referral-only store. See the data.

Compare customer referrals and affiliate programs for Shopify stores. Learn when to start with referrals, when to start with affiliates, and when to build both.

We analyzed Shopify referral programs by AOV and found high-ticket products still appear among the strongest performers, including programs clearing 5% and 10% referral revenue share.

Build a referral marketing strategy that turns customer trust into growth, with a framework for goals, incentives, launch, and measurement.

Data from live Shopify stores shows referral programs can work quickly: median time to first referred sale is about 14 days, with 68% within a month.

The best Shopify marketing apps in 2026, organized by what you need to grow: referral, email, reviews, loyalty and more, with pricing and best-for picks.

Your best customers already talk about you. They recommend your products in group chats, mention you in comments, leave reviews nobody asked for. A referral ...

Every ecommerce brand, SaaS company, and B2B firm knows referrals work. Wharton research puts it at 16% higher lifetime value for referred customers. The pro...

You launched a loyalty program because the math seemed obvious. Bain & Company's research shows that increasing customer retention by just 5% can boost p...

Your best customers already talk about your store. They mention it to friends over dinner, drop links in group chats, post unboxing photos on Instagram. This...

Ready to transform your ecommerce business with a membership program? Start by surveying your best customers to understand what they'd value most, then design a simple first version of your program that you can launch and iterate quickly. The perfect time to start building recurring revenue and loyal customer relationships is right now.

A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.

Uncover the 7 best Shopify referral apps to grow your store in 2026. Cut acquisition costs, boost retention, and transform loyal shoppers into brand advocates.

To help merchants get more ecommerce referrals, we will share a detailed checklist that have been refined for years.

Examples of non-monetary referral rewards for 2026, from experiential perks to brand-friendly incentives that boost referrals without relying on discounts.

Learn how Referral Analytics 2.0 tracks more than conversions by revealing share rate, LTV, post-referral behavior, and ROI signals that drive growth.

Referral attribution tracks which referrers influenced a purchase, even when customers interact across multiple channels before converting.

Looking for the best referral marketing software? Our article reviews the 10 best solutions in the market.

What are the best referral plugins for WooCommerce? In this article, we’ll review those, their key features, and the pricing.

In this article, we’ll review the best WordPress referral plugins. With these plugins, you can start and run a successful referral program.

Use referral LTV modeling to forecast CLV more accurately by analyzing referral customer quality, retention patterns, and predictive lifetime value data.

Prevent referral fatigue by keeping advocates engaged with smarter rewards, better timing, and program design tweaks that sustain long-term referral motivation.

Referral loyalty integration links repeat purchases with friend referrals so brands grow faster using shared incentives instead of separate programs.

Build a referral flywheel that compounds growth fast using viral loops, advocacy cycles, and repeat referrals that outperform one-off campaigns.

Redesign your referral program for 2026 with better messaging, smarter rewards, and a modern setup that fits how customers actually share today.

Optimize your referral funnel for 2026 by fixing friction, improving referral UX, and lifting conversion rate without increasing rewards or spend.

Referral automation works when triggers feel timely and personal, not forced, combining smart timing, real rewards, and brand voice consistency.

Refresh your referral program for 2026 with new incentives, a smart relaunch, and year end optimization to drive more shares, conversions, and revenue.

Run referral A/B testing without hurting UX. Learn safe experiment ideas, key metrics, and tactics to lift referral conversion across your store.

A strong subscription referral program can drive 10–30% of revenue and convert 1.5 percentage points higher than non subscription peers.

Turn referrals into powerful social proof using testimonials, UGC, and advocacy content that lift conversions. Learn how ReferralCandy helps you amplify trust.

Avoid common referral program mistakes that limit growth. Learn how to fix visibility, rewards, and tracking issues to improve referral performance.

Referrals can turn holiday shoppers into repeat buyers. Learn Q1 retention tactics, reward ideas, and referral strategies that boost post-holiday purchases.

Increase Black Friday customer retention by turning holiday buyers into repeat customers with a referral-led post-purchase strategy that drives ongoing sales.

Combine loyalty and referral programs to boost repeat sales and lower acquisition costs. Learn how hybrid rewards drive retention and new customer growth.

Run a full referral program audit using this checklist to fix visibility gaps, friction, and weak rewards that slow growth. Learn the steps that boost conversions fast.

Unlock the psychology behind referral rewards that convert. Learn how behavioral triggers and smart incentive design boost referral motivation and sales.

Turn your customers into brand advocates. Learn how a customer advocacy program drives word-of-mouth sales and reduces acquisition costs for eCommerce brands.

Learn how to reward customer loyalty without discounts using referral rewards, brand exclusivity, and value-based incentives powered by ReferralCandy.

Learn how to increase average order value (AOV) using affiliate and referral programs. Real strategies, examples, and tools for eCommerce growth.

Learn how referral marketing increases customer lifetime value (LTV) by improving retention, repeat purchases, and advocacy for long-term eCommerce growth.

Learn how to design a luxury referral program that scales growth through exclusivity, with curated rewards and private invites using ReferralCandy.

Learn how to use post-purchase referrals, popups, and automation to turn customers into advocates and boost word-of-mouth sales for your eCommerce store.

Learn how to reduce customer acquisition cost without cutting ad spend using affiliate and referral marketing tactics powered by ReferralCandy.

Learn the top referral and affiliate KPIs to measure in 2026 — from share rate to EPC — and how to track them with ReferralCandy.

Learn where referral marketing fits in a multi-touch attribution model and how to track referral touchpoints accurately using ReferralCandy.

Learn how to optimize your referral funnel and affiliate design to increase conversion rates and drive real eCommerce revenue with ReferralCandy.

Discover the real ROI of referral programs in 2026 with data-driven benchmarks, ROI formulas, and tactics to boost returns using ReferralCandy.

Turn referrals into a game. Learn how milestones, streaks, leaderboards, and tiered rewards raise shares and conversions, with practical steps and tools to launch fast.

Three proven referral email templates, invite, reminder, and reward, with copy you can paste into your ESP and tips to beat 2025 benchmarks.

Model shares, clicks, orders, and rewards to forecast referral signups, revenue, ROI, and CAC payback. Use benchmarks and a simple template to launch confidently.

The best referral widget placement for more shares. Learn where to put referral CTAs, how to time pop-ups, and how ReferralCandy lifts share and conversion.

Build a referral program that reduces customer acquisition costs by 50% in 2026. Complete guide with AI-powered strategies, fraud prevention, industry benchmarks, and 90-day implementation plan.

Discover your Shopify store’s referral program ROI in seconds with our free referral program ROI calculator. Estimate referral marketing ROI, sales uplift & growth potential.

Learn how to increase repeat customers in ecommerce using automation, loyalty strategies, and referral systems that run in the background.

Learn how to design effective post-purchase referral nudges through thank you pages, follow-up emails, and more. Boost referral rates and LTV.

Compare referral vs loyalty programs for Shopify. Learn benefits, pitfalls, and a decision checklist to pick the right growth engine for your store.

Explore the latest referral marketing trends in 2026. Learn what's changing, what's working, and how brands can future-proof their referral strategy.

Discover 15 customer retention tactics for Shopify stores. Learn how to increase repeat purchases, boost loyalty, and extend customer lifetime value.

Discover the pros, cons, and performance benchmarks of subscription and one-time purchase models in eCommerce. Learn which converts better and when to use each.

Discover when to ask for referrals along the customer journey. Learn key referral timing strategies that boost conversions and advocacy.

Learn how to promote your referral program in 2026. Discover high-converting channels and proven referral promotion strategies to drive shares and sales.

Struggling with low referral conversions or poor ROI? Learn how to troubleshoot your referral program with actionable metrics and fixes

Great referral emails grow your business and give you more happy customers. But how do you write emails that work? We have all the details here for you.

Creating a referral email campaign to promote your program? Here are examples of beautiful referral email designs from leading ecommerce brands so that you can draw inspiration from them!

Our guide helps you choose your referral program incentives (with 20+ real examples!) and explains referral offers vs rewards.

We've been running referral programs for thousands of ecommerce stores for over half a decade now, making retailers almost $470,000,000 in referral sales.

Setting up a referral program should not be hard. Here's how you can do it in six steps and start getting referrals!

In this article, we will look at the 16+ small business referral program examples, which will help you set up your own referral program.

Nike’s stock price has plummeted, and many outlier brands have gained momentum. Could Nike gain a new level of popularity through a customer referral program?

This article looks at different refer-a-friend programs from successful brands as well as how they reward referrals.

Not sure what to include in your referral landing page? Here are 20 amazing referral landing pages for inspiration!

So you have a WooCommerce store, and you're looking to set up a referral program plugin. Well, you're in the right place as we have all the details here for you

Struggling with the plethora of terms and phrases used in referral marketing? No worries, here we've listed all the most important ones you must know.

Not everything you read on the internet is true… here are 9 referral marketing myths debunked by us.

What are referral slogans? Referral slogans catchphrases that you can use when encouraging your customers to refer their friends to you.

Here's what you need to know about referral widgets and how to optimize them.

An email drip campaign is a key strategy for generating results via email marketing. Learn more about creating a drip campaign for referral marketing.

What is referral tracking and why is it important? How to track referrals? We break down everything you need to optimize your referral program with a free referral tracking spreadsheet.

Struggling to find ways to help your clients grow? Here are 4 surefire ways to get that going as an agency!

Like, Share, and Subscribe? Instead tell users to join the movement, treat themselves, and get started with our guide to effective call-to-action (CTA) copy.

When it comes to your referral program FAQs, think customer first. Here are 14 questions to have on your referral page.

Referral programs are like snowballs - they need a bit of help to get started. Here are 7 simple steps to promote your referral program.

Just set up your refer-a-friend program? Here's how to launch it to your customers to get them started making referrals.

Not many people today know that PayPal ran a very successful referral program, long before Dropbox did. They literally paid people to refer their friends!

Not sure what to do for your next ecommerce product drop? Here are seven ideas to get the ball rolling!

We take a look at influencer marketing and show you how it can be used to boost your referral program and generate referral sales.

A good referral program email sequence brings your customers through the entire process. Here are three referral email templates to send to your customers.

As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.

Looking to add another service to your marketing agency’s offerings? Learn why referral marketing might be your most viable option.

Setting up a referral program on Shopify is as simple as one click. Check out how you can easily set up ReferralCandy for your store.

Learn how to tastefully share your referral links online with your friends and family. It will help you earn referral rewards.

ReferralCandy helps you get more referrals, track results, and prevent fraud. Here are 9 features to help you make the most of ReferralCandy.

Featuring the story of how Gymshark harnessed the power of affiliate marketing to grow into a billion-dollar brand.

Referral programs bring you better customers that spend more + are more loyal. But how exactly should you structure the incentives? Who should you reward?

At ReferralCandy, we have several ways of preventing and dealing with referral fraud. We detail all you need to know right here.

Over 30,000 online stores trust ReferralCandy to power their referral program. Here are some examples of ReferralCandy customers across various industries.

Get your messaging right and you've won the battle. Here's how to set up your referral program messaging for sales success.

How to make your referral email campaign work? Here are tips we've compiled from experts!

Want to see how our customers really feel about ReferralCandy? Perfect, here are some highlights of our business referral reviews. Check it out here.

Presenting the inaugural ReferralCandy Research Report 2021, with discoveries on Super-Referrers and the most effective referral incentives.

Here are some of the reasons why you might not be ready to launch your referral program—yet—and how you can get your online store 'referrals-ready'.

Our guide to figuring out which word-of-mouth marketing strategy is most relevant to your brand right now.

Today, ReferralCandy joins Shopify Plus’ Certified App program, a curated list of apps that meet the demands of the world’s fastest-growing brands.

Fraud Center is the command center where merchants can identify, review and take action against suspicious transactions and referral fraud.

Alo is the fastest growing ecommerce brand, by uniting wellness, celebrities and yoga practitioners with fashionable, comfortable activewear.

You can't talk about Christy Dawn's dresses without mentioning their mission or values. Here's how they crafted their brand story.

We're proud to announce our new A/B testing feature. Learn how you can optimize your post-purchase emails to get more referrals.

Here are 30 examples of how successful Shopify stores have set up referral programs across different industries, from fashion to supplements.

We asked Christine Glodt what inspired her to start Project Home DIY, and how she reached 50X growth in 2021.

Traffic is profit. Set up Google Analytics right for your eCommerce store and start turning more browser traffic to sales.

An interview with the founders of Bolden USA on skincare for people of colour and growing an eCommerce business in 2021.

A list of ReferralCandy's product updates and new integrations, including Klaivyo, Mailchimp, and [Jan-2021] Emails from Custom Domains!

Christy Dawn dresses are timeless, elegant and beautiful. Here's how the brand grew out of a desire to honor Mother Earth.

Wojtek started a meal delivery service serving calorie-controlled, restaurant-quality meals. Read about the brand with a message: Love Yourself.

Ledger has created the world's best-selling hardware wallet and created an active, thriving community. Here's how they built the brand.

Millions of books are destroyed every year. Aasha started A Box of Stories to deliver surprises and stories to readers. Here’s her story.

Amazon is the largest ecommerce player in the world. Here's a thorough analysis of their referral program – what they did right, and what could be better.

Although Starbucks' epic referral program is no longer running it still remains one of the most successful programs ever, period! Why? Check it out.

Musk said that the company would offer a $1,000 credit to Tesla owners whose referrals result in the purchase of a Model S electric sedan. Why? Check it.

Our latest Klaviyo integration for ReferralCandy allows you to send post-purchase events. Click to read more and see a sample implementation.

During lockdown, five friends started Bubble Tea Club to ship premium boba tea kits across Australia. Here's how they built the brand in two months.

The story of three friends in search of a good steak - and how they opened online butchershop Meat N' Bone to disrupt the meat industry.

How Peter started out selling Gel Blasters in his garage to opening three stores across Australia, and how ReferralCandy helped.

The story of how three friends hit 3200% of their Kickstarter goals and built a successful keyboard eCommerce business, supported by their community.

Business newsletter Morning Brew used their referral program to grow their list to 2 million, without any ads. Here's how they did it.

Affiliate programs drive incredible revenue for top brands like Saucony, Skillshare and even Amazon. Learn more about an affiliate program for your brand.

Referral programs work for enterprise retailers too. We examine the benefits for big brands and detail 8 successful enterprise referral programs.

It's been proven to be one of the most effective marketing channels, bringing in highly loyal customers – so why isn't referral marketing used more widely?

Move over Slack - Discord is king of the chat apps. Here's how word-of-mouth grew Discord to 250 million users to become bigger than Slack or Skype.

On 1st Feb 2019, Tesla ended their referral program. Here's how the company overtook Mercedes-Benz from zero cars and a $0 marketing budget

Discover why you should build your community through referral marketing, with examples of great ecommerce brands nailing community-driven referral programs.

A great sleep toy combined with perfect timing and Word-of-Mom helped Riff Raff & Co grow into a million-dollar company. Read how here!

ReferralCandy for Mailchimp, allowing users to find Connect Apps item on the menu. Exciting stuff. Want to know more? Take a look here.

Building a referral program? You'll need our referral program template checklist with over 30 examples of pages, emails, tweets and more!

Fashion marketing is highly competitive. Here are the best fashion marketing examples from Nike and Rent the Runway to Chanel and Threadless.

Matter is a Singapore apparel company that loves traditional textile-making methods. Check out how they managed to build brand loyalty and word-of-mouth.

As a retailer using ReferralCandy, how should I think about ReferralCandy with respect to GDPR? We explain all you need to know right here, take a look.

Rent the Runway is a multi-million dollar clothing rental company. Here's how they grew using word-of-mouth to disrupt the 2.4 trillion fashion industry.

Girlfriend Collective got 10,000 orders on their first day by giving away free leggings. See how they achieved it through word-of-mouth referral marketing.

Get inspiration from successful ecommerce stores using WooCommerce referral programs to attract new customers through word-of-mouth marketing.

ReferralCandy ReCharge Integration is a must have if you sell subscription boxes on Shopify. Read how easy it is to set up referrals for subscriptions.

At ReferralCandy, we take privacy and data protection very seriously and have been working hard to ensure that we are compliant with the GDPR. Check it out.

So you're thinking of setting up a referral program? We've helped to list out the best practices that you should be implementing for a successful program.

Here's an overview of a referral program used in fantasy football– especially powerful because of it's compounding tier structure.

Running a BigCommerce store, and looking for examples of referral programs on BigCommerce sites? Perfect, you're in the right place. Check it out.

Creating a high-quality, multi-channel experience for shoppers is crucial to a successful referral marketing program. How? We have all the details here.

Introducing key performance indicators (KPIs) is how you can do that and, consequently, make your referral program flourish. Check it out.

The moment when you have gotten the attention of your site visitors is special. They don't know the details of your product, but they are ready to find out.

You're in a big city, and you're running late. You try to hail a cab, but all of them are busy. After 15 minutes, you give up trying. Uber changed all that.

Should you use WooCommerce affiliate marketing or referral marketing for your e-commerce store? We walk you through the possibilities with examples.

Here is a list of best WooCommerce referral programs to inspire you if you're looking to set up your own referral program on your e-commerce store.

So you have a BigCommerce store, and you're looking to set up a referral program? Perfect, you're in the right place. Check out all you need to know here.

At 13 years old, Billy Wilson started a mobile car detailing business in his neighborhood. He now owns a multimillion-dollar company. See his journey here.

Dealing with fraud can be a nightmare for anyone running an online business.  Especially if you run a referral program. See more here.

What do you need to do in order to get your referral program up and running fast? Well, we have all the details here for you. Take a look.

Spotify had a referral program in their earlier days – around 2014, but have since stopped running it. Why would they do this? We have all the details here.

In a Software Advice survey, 88% of 200 senior B2B marketers said they use referral marketing software to generate demand. Take a look at what they found.

What do you do when your happy customers forget about your referral program? Here are 7 things you can do to keep your referral program top-of-mind.

The world is full of great travel destinations, but actually travelling can be a bit of a pain. Journeyful wants to make travel better. How? Take a look.

A List of 13 Snazzy Referral Programs in Fashion eCommerce. Let these stylish brands inspire you to gain more customers and sales through referral programs!

Referral programs are awesome at helping you reach the friends of your customers but they can also be rather complicated if you're not familiar with them.

You can't get referrals from people who don't know about your referral program. So the #1 thing you need to do is to get more people to know. Here's how.

Airbnb's referral program brought in millions of dollars in revenue. A single user brought in thousands of signups. How? Let their growth team tell you.

Are you struggling to acquire leads and customers for your SaaS business? Is your cost per acquisition getting too high? Referral marketing can help.

The question on the minds of many in the U.S. eCommerce market, is this: Does the large U.S. eCommerce market still have room to grow? Take a look.

Here's a comprehensive list of over 100+ different messages used by REAL customers when referring an ecommerce product to their friends on Twitter.

What do the friends of your advocates see when they click on a referral link? Here are 30+ real-life examples of Friend Landing Pages around the web!

Referral programs can have some of the highest ROI of all marketing channels. Here are some examples to help persuade you. Check it out.

Recliner is a very Successful New York-based fashion company making "PJs and robes for the style-conscious individual." Check out there story right here.

MagicalButter is a kitchen appliance for extracting nutrients from herbs. It has strong connections to the (legal) growing cannabis community.

Retailers can use Paywhirl's online portal to charge customers on a recurring basis or embed widgets directly into their website.

We know that PayPal had one of the most successful referral programs ever and that it inspired both Dropbox and Tesla Motors' subsequent referral programs.

Google Apps for Work has a great B2B referral program -- offering up to $2,000 for each domain. Here's how Google does referrals.

With a 60 year legacy and more than 5,000 workers as part of the Leonisa company, Leonisa has grown into a huge brand that’s here to stay. How? Take a look.

Trunkster makes intelligent, sleek, and unique suitcases that uses a revolutionary sliding door mechanism instead of traditional zippers. How? Take a look.

How did DockATot break into the baby product industry? By using killer marketing strategies, of course. Check out how they did it here.

So Shape provides busy individuals with all the nutrients, vitamins, and minerals they need. They've become very successful in the process. How? Check it.

Nisolo is a socially conscious lifestyle brand that produces ethical, handmade shoes, and accessories. See how they've risen to success right here.

Dah Makan is a successful Kuala-Lumpur-based food delivery service that brings healthy meals to the doorsteps of busy people. See how they did it here.

Brooklinen co-founders decided to start their successful business after they fell in love with the sheets at a hotel on vacation. Click out how they did it.

BlissLights is the "instant holiday light" that creates unique laser light experiences that not only mesmerizes but is also very energy-efficient.

Featuring Everlane, the apparel retail brand famous for their radical transparency. Check out their referral program and how you can increase customers!

While there are all sorts of phone cases available today, Ztylus differentiates itself by selling cases that perform different functions all at once.

Vaping. E-cigarettes. It's a relatively new industry, the modern e-cigarette was patented in 2003. Since then it has become a huge deal. How? Take a look.

Bevel is a shaving and grooming solution designed for men with coarse, curly hair. The company has now grown substantially. How? Take a look.

The Referral Reward is the reward you give to your Advocates for successfully referring their Friends to the store. Check out how to set this up here.

Dorco was founded in Korea back in 1955 and still produces high-quality shavers for extremely reasonable prices. Check out how they've been so successful.

Hunting for successful referral campaigns you can reference? If so, check out these awesome e-commerce retailers you can learn from.

In this educational toys referral program example: we feature GoldieBlox – toys for girls that teach them about engineering and building.

In this wearables referral program example, we feature Pavlok, a wrist-worn device that can help break bad habits.

In this referral program example, we feature smartphone accessories brand Rhinoshield: maker of unbreakable cases and screen protectors.

Wool Overs is a knitwear specialist, with over 750,000 customers all over the world. Check out how they use referral programs to improve their sales.

If you are currently running a subscription box service, and are wondering what kind of referral rewards you should give your customers, look no further!

The friend offer is an incentive given by your store that advocates offers to your friends. Take a look at how you can use this marketing strategy here.

Here are our 8 best tips to supercharge your referral program and get those referrals you deserve. Check them out, they are sure to help.

Each ReferralCandy account comes with a variety of widgets that you can add to your online store. Improving your advocates' user experience.

Friend Offers make referral programs much more compelling. It can help your brand stand out while acquiring more customers. How? Take a look.

Should you use a pre-order campaign to launch your product for the first time? It's a great question, one we answer here for you. Check it out.

The supplements industry is young and lucrative, but also very challenging. Learn how Powder City uses ReferralCandy to get new customers through referrals.

MatchMove is an eWallet service that allows people to make online payments using prepaid-based cards. Take a look at why they are so successful.

Customer referral programs and return policies don't always play together very nicely. What do we mean? Take a look, we have all the details right here.

Evernote is, essentially, a cloud notebook on steroids. Their app has been extremely popular, gaining their first million users in 446 days. How? Check it.

Looking to setup a referral program for your fashion ecommerce store? Check out how designer fashion store Amuze configured their referral program!

Read this short case study about how Leesa uses an automated referral program to boost sales and get word-of-mouth referrals.

Are you selling watches via your ecommerce store? Check out how Dappertime uses ReferralCandy to get more customers talking about their watches!

We had a chat with VideoBlocks to find out how they've grown their business and how they have used ReferralCandy to successfully attract new sales.

Here's a brief overview of the questions you'll need to ask if you're setting up a referral program. Check it all out right here.

We've had a love affair with Greats for quite a while now. They're a really cool brand with a really cool product. Check out how they've risen to success.

Booker is an all-in-one platform that allows you to run your business from anywhere. Their site is bright, cheery and very easy to understan…

Many b2b marketers mistakenly think that referral programs are only for consumer products. Well– check out Carpathia's referral program! B2B and awesome.

It’s a good time to be a hardware entrepreneur. Crowdfunding platforms like Kickstarter help you validate an idea before building it. See more here.

Do customer referral programs work well in the beauty industry? You bet! Here are 10 examples of refer-a-friend campaigns in the beauty line.

Food tech is raising serious money. The sector experienced a 51% growth in the past year, raising $486m. See why it's so successful here.

What are the most effective tactics to encourage word-of-mouth referrals? We answer this question and many more like it here.

HubSpot uses referrals not for marketing its product, but for recruiting employees. And it's been widely successful. How? Take a look.

Dropbox's referral program was one of the most successful marketing tactics EVER executed. Let's walk through 7 elements that made it so devestatingly good.

Surely you can imagine our faces when we set our eyes on World of Warcraft's (WoW) Recruit-a-Friend referral program. It's awesome. Take a look.

Lunatik: a company that produces some of the most bad-ass iPhone cases and mobile devices we've ever seen. Check it out here.

True&Co is an online lingerie store using an algorithm to figure out a lady's bra size and then recommends lingerie that caters to their personal sizes.

A referral is when a consumer recommends something, typically a brand, service, or product, to someone else. Want to know more? Clicker here.

This time, we're taking a look at Erin Condren, who first drew us in with their vibrant colors and beautiful handcrafted designs. Check out her work here.

While on a lookout for great-looking referral programs, we discovered The Clymb. Clymb is a fantastic e-commerce store that you can learn from. Take a look.

Like referral marketing, affiliate marketing drives new customers to your business through individuals who don’t work for you directly. Take a look.

The job of the marketer is to deliberately influence the process, making sure that everybody hears about how valuable some product is.

CASE STUDY: Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy.

Are referred customers more valuable than non-referred customers? Researchers from Goethe University Frankfurt and the University of Pennsylvania think so.