What are 500 points worth?
500points
A points balance can leave customers asking how much it’s worth, how many more they need, and how to turn it into something they can use.
Give customers a reason to buy again.
Give customers credit from qualifying purchases to spend on their next one. You choose the reward. ReferralCandy issues store credits customers can spend only in your store.
Loyalty is for Shopify. On another platform? Explore referral marketing.
Customers spend their credit in your store.
YOUR BRANDThanks for your order
$5 toward
your next order.
Your store credit is ready for your next purchase.
Store credit ready to spend$5.00
Their $5 is ready to spend.Store credit added to the customer’s Shopify account.
Give them credit,
without the points math.
With points, customers may have to learn a conversion rate before they know what their reward is worth. Store credit gives them a clear amount to spend on their next order, only in your store.
$5 means $5 toward the next order.
$5store credit
The value is clear. Customers see their balance in their Shopify account and spend it at checkout, without converting points or entering a reward code.
Give the next order
a nudge.
When customers are ready to shop again, credit waiting in your store gives them a reason to choose you.
Bring first-time buyers back
Give someone who just tried your store a reason to place a second order.
Thank your regulars
Keep giving the customers who already buy from you something to come back for.
Keep the reward affordable
Choose how much you give back based on what your margins can support.
Spend less time on rewards
With the campaign live, credit is issued after full fulfillment. Emails follow if enabled.
Make the credit easy to use
Customers see their balance in their Shopify account and spend it at checkout.
Loyalty is for Shopify. On another platform? Explore referral marketing.
You choose the reward.
We handle the credit.
Decide how much to give back and who can earn it. Customers in your chosen audience join automatically when the campaign is live.
Offer a reward you can afford
Choose a percentage that works for your margins. At 5%, a $100 qualifying subtotal earns $5. Shipping, taxes, and amounts paid with store credit or gift cards are excluded.
Example qualifying subtotal$100
You give back5%
For their next order$5 store credit
Tell customers what’s waiting
Show them their credit and invite them back. Change the email’s words and design to suit your store.
YOUR BRAND
Your next order
starts with $5.
Thanks for shopping with us. You have $5 in store credit ready to use.
Use your $5 creditLeave the credit math to us
While the campaign is live, Shopify’s full-fulfillment status releases the credit. Enabled loyalty emails arrive with it.
01Customer places an order
02Whole order fulfilled
03Credit ready for the next order
Example: an eligible order in a live campaign.See how much you’re giving back
See issued and pending credit in your campaign’s Analytics tab.
Pending$5.00Order awaiting fulfillment
Issued$5.00Ready in the customer’s account
Example: $5 earned on one order.
Loyalty is for Shopify. On another platform? Explore referral marketing.
A reason to return.
A way to reward introductions.
Run loyalty alongside referral and affiliate campaigns. Customers can join more than one, with each campaign’s rewards kept separate.
Bring customers back.
Give customers credit from their own orders to spend on their next one.
See how loyalty worksLet happy customers bring friends.
Reward customers for bringing in friends, separately from their loyalty credit.
Explore referral marketingRun affiliates alongside loyalty.
Run affiliate campaigns independently, with rewards earned and tracked on their own terms.
Explore affiliate marketingLoyalty is for Shopify. On another platform? Explore referral marketing.
See the cost before you decide.
Review the plans and talk through a reward amount that works for your store.
Loyalty is for Shopify. On another platform? Explore referral marketing.
Loyalty questions,
answered.
How much work it takes, what customers get, and when they can use it.
How much work will my team need to do?
Choose your reward rate, audience, and email settings, then set the campaign live. Customers in the selected audience join automatically. Credit is issued after full fulfillment while the campaign is live; emails are sent only if enabled.
Does it use points or store credit?
Store credit. A points balance can be confusing when customers don’t know what each point is worth or how to redeem it. With store credit, $5 means $5 to spend in your store. Eligible customers earn credit on qualifying purchases, see their balance in their Shopify account, and use it at checkout without converting points or entering a reward code. Loyalty campaigns don’t include points, reward tiers, or earning for reviews, birthdays, or social follows.
Does loyalty work outside Shopify?
Loyalty campaigns are available on Shopify. For other storefronts, explore our referral marketing programs.
Which purchases earn credit?
In a live campaign, customers must be in its audience when their order is processed. Rewards use the subtotal excluding shipping, taxes, and amounts paid with store credit or gift cards. Earned credit is rounded down to the cent. You cannot restrict earning to particular products, collections, or SKUs.
When do customers get their credit?
Credit is calculated when an eligible customer’s order is processed and held until Shopify marks the entire order fulfilled. Orders already fulfilled can receive credit immediately. A stopped campaign does not release pending credit. Emails are optional.
How do customers spend it?
Their balance lives in their Shopify customer account and can be used in Shopify checkout. There is no separate loyalty wallet or redemption code. Store credit cannot pay recurring subscription bills.
Does the credit expire?
It never expires by default. You can set an expiry period in days, counted from when the credit is issued.
Can loyalty run alongside referrals and affiliates?
Yes. The campaigns run independently. Loyalty rewards a customer’s own purchases; referral and affiliate rewards follow their separate campaign rules.
What happens when an order is refunded?
Shopify refunds reduce pending credit or reverse recoverable issued credit from that order. Already-spent credit is written off. Refunds outside Shopify’s refund flow, and order edits without a refund signal, can require manual adjustment. Read the refund details.
Give them a reason
to place the next order.
Choose what you give back on qualifying purchases. We issue the credit after full fulfillment while the campaign is live, and send the emails you enable.
Loyalty is for Shopify. On another platform? Explore referral marketing.