Word-of-Mouth and Referral Marketing Blog

6 Examples Of Beautiful Referral Email Design

Referral Emails are one of the biggest channels for our retailers to promote their referral program to their Advocates.

It’s one of the first touchpoints where Advocates are made aware that they can refer their friends to the store – and earn rewards when these friends make a purchase.

The design of the Referral Email (both the copy and the layout), then, becomes an important factor in the success of the referral program itself. ReferralCandy’s email editor allows retailers to fully customise their Referral Emails to match their store’s branding.

There’s a bit of a downside though: with so much freedom in the design of Referral Emails, our retailers sometimes find themselves overwhelmed with options and struggle to figure out the design that best optimises conversions.

To help, we’ve collected some of our favorite Referral Email designs in this blogpost, for them to draw inspiration from and create their own gorgeous referral program.



ZOOSHOO is a retailer that sells all sorts of stylish women’s shoes.

Why we like this:

  • Great use of header image to showcase both their products, as well as the benefits of the referral program: “Give $10, Get $10”
  • The body copy is easy to understand, yet covers the main conditions Advocates need to satisfy to receive their Referral Reward
  • Great use of visuals to convey the steps required for the Advocate and Friend to get their incentives

#2: Leonisa


Leonisa is one of the most popular lingerie brands in Latin America.

Why we like this:

  • Attention grabbing header image that showcases both their product and highlights the referral program’s incentives
  • They used long form copy in their email to explain the benefits of joining their referral program

#3: MRKT


MRKT (Mad Rabbit Kicking Tiger) sells designer backpacks, briefcases and other accessories.

Why we like this:

  • Made use of our templating system to fully match the design of their Referral Email to their store’s branding
  • Large and effective header image that tells Advocates what they need to do: Share their referral link with their friends
  • Simple 2-step explanation on the benefits of joining their referral program

(RELATED: Using Shopify? Check out the referral program designs of these Shopify stores!)

#4: Brooklinen

Brooklinen sells high quality sheets and bedding at affordable prices.

Why we like this:

  • Animated GIF is very eye-catching and exciting
  • Very short and sweet, gets the main points of their referrral program across



POPRAGEOUS sells premium leggings inspired by art and pop culture.

Why we like this:

  • Made use of the HTML/CSS editing tool to fully customise their referral email to match their brand
  • Great use of copy to match their brand’s voice very well

(RELATED: Using WooCommerce? Check out these WooCommerce referral program examples!)

#6: ezpz


ezpz sells all-in-one sillicone plates and placemats.

Why we like this:

  • Very catchy hero image used that reflects the fun aspect of their branding


Read next: How To Write Great Emails Asking For Referrals


Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.

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