What’s inside

One platform. Two programs. Every feature your team will ask about.

Our referral and affiliate program software gives customers, affiliates and content creators reasons to share. Build product rewards and milestones with FlexiTiers, show everyone their progress, and manage both programs in one account.

Thousands
Ecommerce brands run on ReferralCandy
4.9 ★
Average Shopify rating
1,530+
Shopify reviews
Built for Shopify
Certified partner
Programs

Run referral. Run affiliate. Or run both.

Two programs, same install. Most merchants start with one and add the other later — there’s no migration, no extra subscription.

Referral Marketing

Your customers bring the next customers.

Give enrolled customers a personal referral link to share. Track the purchases they refer and reward them when those purchases meet your campaign’s rules.

$1.5M+ in referral revenue · Branch Basics
  • Unique referral links and custom codes
  • Product gifts and milestone rewards with FlexiTiers
  • Post-purchase widgets and on-site embeds
  • Real-time analytics and fraud detection
See referral marketing
Affiliate Marketing

Pay partners when their audience converts.

Recruit creators, publishers, and loyal customers through a branded join page or direct invitations. Set their commissions, track the sales they bring in, and choose how to pay them.

$500K in affiliate sales at 41% ROI · Toki
  • Branded affiliate signup and approval
  • Flat, percentage, tiered, or LTV commissions
  • Per-partner custom commission campaigns
  • PayPal, Tremendous, or self-managed payouts
  • Brand Lift content-to-sale attribution
See affiliate marketing

Both programs run side by side, with separate campaigns and reporting in one account.

FlexiTiers

Turn the first referral into the start of something more.

A free product at one referral. A higher-value product at three. A bundle at five. Build the milestones directly in ReferralCandy, with a reward customers can look forward to at each step.

Your products. Your milestones.

FlexiTiers lets each tier have its own reward type and value. Use custom rewards to offer different products or quantities as customers refer more friends.

  1. 1 referralA free product
  2. 3 referralsA higher-value product
  3. 5 referralsA two-product bundle

Example milestones for successful referrals. You choose the gifts and fulfill them through your own systems.

Rules that fit your program

Choose how the rewards build.

  • Reward at milestones. Choose specific referral counts, with progress between them.
  • Add a bonus. Combine a regular reward with something extra at a milestone. Each tier supports up to two rewards, depending on the reward types available.
  • Decide what follows the last tier. Stop rewards, continue the final reward, or repeat the sequence. Set a maximum reward amount to control the budget.
  • Reward affiliates, too. Use FlexiTiers to increase commissions at referral milestones in a separate affiliate campaign.

Set progression to include past rewards in ReferralCandy or start from a chosen date. This setting does not import reward history from another provider.

Physical products & custom rewards

Make the gift part of the plan.

Select Custom for a FlexiTiers reward and describe the product or bundle customers will receive. ReferralCandy handles the milestone rules and eligibility; your team handles delivery.

  • Start with notifications. Once a referral qualifies after review, the customer and your team are notified of the earned reward.
  • Arrange fulfillment. Your team creates the gift order, manages stock, and ships it through your own systems.
  • Automate as volume grows. Use APIs or webhooks to connect your fulfillment process. This requires your own integration and development work.
Referral Expert

Put your program into words. Build from there.

Tell Referral Expert, our AI agent, what you want to create: a customer referral program, an affiliate campaign, or a better version of one you already run.

It reads your store and campaign information, recommends rewards or commissions, audiences, and copy, and explains the choices. Review the proposal and approve it before the agent applies the setup.

Keep the conversation going after launch. Ask it to analyze performance, prepare audience enrollment, adjust settings, or rewrite a welcome email. You spend less time pulling numbers, drafting copy, and moving between controls, while keeping approval over changes.

Inside the platform

A closer look at your program in action.

Explore rewards, the affiliate portal, signup widgets, and analytics — then see how the details fit together below.

Rewards engine

Pick a reward, set a rule, watch it fire.

Offer discounts, store credit, cash, or gift cards, depending on your platform and payout setup. Use FlexiTiers for milestone rewards, or choose a custom reward for merchandise your team fulfills. Set the friend offer separately from the referrer’s reward.

Affiliate portal

Partners log in to see what they earned.

Affiliates sign in to find their referral link, performance, and pending and paid commissions. Enable the optional Assets page to share product images and campaign copy. Customer advocates have their own referral portal, detailed below.

Customer widget

The ask appears where the customer is already excited.

Post-purchase widget on the receipt page, embedded signup forms in the customer portal, branded landing pages for advocates and affiliates. Your customers don’t have to look — the program shows up at the moments that convert.

Real-time analytics

See what’s working, attribute the revenue, scale what’s working.

Follow referral revenue, referred purchases, and sharing traffic. Review affiliate revenue, conversions, and commissions in separate affiliate reports. Filter performance by date and campaign, then export reports for your team.

Customer referral dashboards & affiliate portals

Give everyone a place to share and see their progress.

Customers referring friends and affiliates promoting your brand each get a hosted portal with your branding.

For your customers

Show customers what they’ve earned and what comes next.

The advocate portal’s Share Page puts the referral link, friend coupon code when applicable, and sharing buttons in one place.

  • Check earned rewards and their status in a private rewards dashboard.
  • See their referral count, the next FlexiTiers reward, and the full tier ladder.
  • Follow recent referred purchases and their reward status.
  • Customize the referral link and manage payout details.

Customers open the private dashboard with an emailed sign-in link. For PayPal rewards, they can update their payout email after earning their first cash reward.

For your affiliates

A dedicated view of performance and earnings.

Affiliates sign in with an emailed link to access their referral link and dashboard.

  • Track clicks, sales, conversion rate, and sales volume.
  • Review pending commissions, earnings, and payout history.
  • Download product images and copy captions from the optional Assets page, once you enable it.

Turn on application approval to review people joining through your signup page. Direct invitations, including CSV invitations, enroll affiliates without waiting in the review queue.

Some older campaigns still use the previous share and rewards pages.

Fraud protection & reporting

Keep control as your program grows.

Review suspicious activity and measure the purchases your program brings in.

Built-in checks, with room for your judgment.

ReferralCandy blocks clear self-referrals and flags suspicious patterns, such as similar customer details, repeated IP addresses, or unusually high referral volume.

The Fraud Center shows why an advocate was flagged and how long you have to review. Investigate the purchases, disqualify invalid referrals, ban abusive contacts, or mark trusted advocates as safe.

Check shared-household or suspected duplicate-account cases against your program rules. Set a purchase review period that fits your return policy for both referral and affiliate purchases. On Shopify, detected refunds adjust the order amount; review ineligible purchases before rewards are issued.

A flag calls for review. Suspicious referrals get a review period of at least 14 days. If you take no action and the referral meets your reward conditions, the customer is rewarded when that period ends.

See the results behind your rewards.

See how your program brings in new customers through first referred purchases, then track their repeat purchases and revenue. Filter referral analytics by date and campaign, and follow traffic from sharing.

  • Referral reports: referred purchases, sales, and top referrers, with CSV and PDF exports.
  • Affiliate reporting: revenue, conversions, active affiliates, and paid and pending commissions, with a CSV export of affiliate purchase reports.

Referral report exports cover purchases by referred friends. Use your store’s order data for a customer advocate’s full purchase history.

Cash payouts through PayPal or Tremendous require the referral to qualify, the review period to finish, and funding to clear. Affiliate campaigns also support self-managed payments: export the payout CSV, pay through your own accounts, and upload the updated file to mark payouts as paid.

Integrations

Connects with your stack.

Connect your referral program with the email, subscription, and marketing tools your team already uses.

Klaviyo
Recharge
Skio
Loop
Bold
Awtomic
Stay AI
AdRoll
RecurPay
Seal Subscriptions
Subi
+ 20 more

Referral rewards for subscription customers, too.

With Recharge’s Shopify Checkout integration, new subscribers can use a friend offer at checkout. Connect Recharge to ReferralCandy and enable discounts in the Recharge Customer Portal so existing subscribers can apply earned reward codes to their subscriptions.

Choose whether coupons apply to subscriptions, one-time purchases, or both. Recheck and save your reward settings after connecting Recharge. If you restrict the reward by collection, this integration supports one collection.

Thousands of ecommerce brands grow with ReferralCandy.
Alohas
CrunchLabs
Dua
Everyday Dose
Fast Growing Trees
Govee
IQBAR
Jimmy Joy
Jonas Paul Eyewear
LMNT
Lume
Matic
Pique
Pukas
P.volve
Santevia
Trezor
VitaHustle
VOITED

Brands already doing it.

★★★★★
More than $1.5M in referral revenue.

It’s worked really well in the background, and we’re proud of achieving a 10% referral rate.

Tim MurphyCEO · Branch Basics
★★★★★
$500K in affiliate sales at 41% ROI.

ReferralCandy has allowed us to activate our amazing community of moms who love Toki to become ambassadors for the brand.

DevanFractional CMO · Toki
★★★★★
$600K in lifetime referral sales at a 22.25% referral rate.

ReferralCandy had a very easy-to-add, straightforward approach. Getting customers to be the driving voice for how other customers find us has been huge for all metrics.

Stephen CalsbeekCo-Owner · Farm Hounds
Support

Frequently asked questions

The questions that come up most when teams are evaluating the platform.

Can I run referral and affiliate programs at the same time?
Yes — one install, two programs, side by side. Customers can earn through your referral program while external creators run on your affiliate program, and everything reports into the same dashboard. You only pay one subscription.
Do you have a loyalty or points program?
Not as a dedicated loyalty product. What we do offer is store-credit rewards that function as a lightweight loyalty mechanism — every successful referral earns credit your customers can redeem on their next order. Merchants who want a points-based loyalty engine usually run a dedicated app alongside ReferralCandy.
Does ReferralCandy work outside Shopify?
Yes. ReferralCandy supports BigCommerce, WooCommerce, Magento, and custom stores, with integration options including plugins, email, JavaScript, and the API. Setup and available reward types depend on your platform. Shopify customer account extensions and the Recharge integration described here are specific to Shopify.
Can affiliates promote specific products or categories?
Yes. Each affiliate campaign can be scoped to particular collections, products, or SKUs. Pair with unique coupon codes so the partner’s link and code both enforce the same rules.
How long does it take to launch?
Most Shopify merchants install, set commission or reward rules, and publish the signup page in under an afternoon. Connecting Klaviyo flows and writing the first email sequence is usually the step that takes the most time.
Can I import existing affiliates or advocates from another tool?
You can import customer lists into a segment or invite your affiliate roster by CSV. Affiliates receive new referral links and codes; past activity stays in your previous tool. Plan how to settle outstanding rewards and replace shared links, and confirm any code requirements with our team before switching.

One install. One dashboard. Two separate programs.

Start with referral or affiliate — add the other whenever you’re ready. Same dashboard, same pricing model, no migration.

Try for free on Shopify
Talk to our team.
Let’s talk

Book a 20-minute demo.

Walk through your use case with our team. We’ll show you exactly how ReferralCandy fits your stack.