Word-of-Mouth and Referral Marketing Blog

22 Shopify Referral Program Examples That You Can Steal

referral program

Setting up a referral program for your Shopify store, but not sure how to do it right?

Fret not.

Here are 22 examples of how successful Shopify stores have set up their own referral programs using ReferralCandy, sorted by category.

(If you need help setting up a referral program template for your Shopify store, here’s a referral program template guide.)

Take inspiration for crafting your referral program message from them!


1. Rothy’s

referral program

Rothy’s sells women’s everyday ballet and pointed toe flats.

2. Amuze

referral programs that work

Amuze is an exclusive, members-only shopping site where members can get incredible discounts on authentic designer labels.


shopify store

UNTUCKit is a casual men’s apparel company that sells regular and slim-fit button-downs, sweaters, tees and polos.

Beauty & Grooming

4. Thrive Causemetics

refer friends

Thrive Causemetics is a purpose-drive cosmetic ecommerce store – for every product you purchase at Thrive, they donate one to empower a woman who is suffering from cancer or domestic violence.

5. Banish

shopify marketing

Banish sells acne removal products.

6. Superior Skin

refer a friend

Superior Skin sells dermatologist-recommended skin care products.

Electronics & Gadgets

7. QuadLock

shopify referral program

QuadLock is a mounting system that allows you safely secure your smartphone to your bike while cycling, arm while running and car while driving.

8. Acton

referral program marketing

Acton is the company behind the world’s first smart, electric skateboard.

9. SkyRoam

refer a friend strategy

SkyRoam is a gadget that gives you unlimited WiFi wherever you go.

10. Kuna

leverage referral program

Kuna is a smart home security system that prevents break-ins by providing DIY smart outdoor lighting.

F&B and Supplements

11. YouFoodz

shopify ecommerce marketing

YouFoodz delivers fresh food to your doors.

12. TruBrain


TruBrain sells supplements that helps your brain performs better.

13. Thr1ve

referral program marketing

Thr1ve does healthy meal delivery.

Home and Pets

14. DockATot

marketing referral programs

DockATot sells multi-functional lounging, playing, chilling, resting and snuggling dock for baby and tots 0 – 36 months old.

15. Leesa

marketing for ecommerce

Leesa sells mattresses.

Related: Learn more about how to promote your referral program here: How To Promote Your Referral Program (Without Sounding Desperate)

16. NeuYear


NeuYear sells calendars and journals.

Education and Toys

17. Critical Pass

marketing for ecommerce

Critical Pass sells bar exam flashcards that help would-be lawyers pass their bar exams.

18. Daily Greatness


Daily Greatness sells lifestyle journals, courses and content for health, fitness and personal growth.

19. Riff Raff & Co.

referral program for shopify

Riff Raff & Co. sells cute and washable comforters with built-in sleep tunes, white noise and lullabies.


20. SparxHockey

referral program for shopify store

Sparx sells a skate sharpening product that allows every hockey player to maintain their own skates at peak performance.

21. EJuices


EJuices sells e-cigarettes and vapes.

Related: Check out our interview with the founder of eJuices, Billy Wilson!

22. Verbero


Verbero sells hockey-related gears and products.

Looking to setup a referral program for your own Shopify store?

We’ve put together a guide to help you get set up yourself, in a matter of minutes: How To Setup A Referral Program For Your Shopify Store.

Check out other ways to grow your Shopify store traffic and sales with our Ultimate Shopify Marketing Resource.

The next step? Referral program marketing!
ultimate shopify marketing guide

Read Next: The 3 Types Of Emails You Send In A Referral Marketing Campaign


Si Quan Ong

Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.