Word-of-Mouth and Referral Marketing Blog

22 Examples Of Successful Referral Programs On Shopify Stores

Setting up a referral program for your Shopify store, but not sure how to do it right?

Fret not.

Here are 22 examples of how successful Shopify stores have set up their own referral programs using ReferralCandy, sorted by category.

(If you need help setting up a referral program for your Shopify store, here’s a quick setup guide.)

Take inspiration from them!


1. Rothy’s

Rothy’s sells women’s everyday ballet and pointed toe flats.

2. Amuze

Amuze is an exclusive, members-only shopping site where members can get incredible discounts on authentic designer labels.

Related: We’ve written more extensively about Amuze’s referral program here: Designer Fashion Referral Program Examples: Amuze


UNTUCKit is a casual men’s apparel company that sells regular and slim-fit button-downs, sweaters, tees and polos.

Beauty & Grooming

4. Thrive Causemetics

Thrive Causemetics is a purpose-drive cosmetic ecommerce store – for every product you purchase at Thrive, they donate one to empower a woman who is suffering from cancer or domestic violence.

5. Banish

Banish sells acne removal products.

6. Superior Skin

Superior Skin sells dermatologist-recommended skin care products.

Electronics & Gadgets

7. QuadLock

QuadLock is a mounting system that allows you safely secure your smartphone to your bike while cycling, arm while running and car while driving.

8. Acton

Acton is the company behind the world’s first smart, electric skateboard.

9. SkyRoam

SkyRoam is a gadget that gives you unlimited WiFi wherever you go.

10. Kuna

Kuna is a smart home security system that prevents break-ins by providing DIY smart outdoor lighting.

F&B and Supplements

11. YouFoodz

YouFoodz delivers fresh food to your doors.

12. TruBrain

TruBrain sells supplements that helps your brain performs better.

13. Thr1ve

Thr1ve does healthy meal delivery.

Home and Pets

14. DockATot

DockATot sells multi-functional lounging, playing, chilling, resting and snuggling dock for baby and tots 0 – 36 months old.

15. Leesa

Leesa sells mattresses.

Related: Learn more about the results of Leesa’s referral program here:
How Leesa Uses ReferralCandy to Get a Steady Stream of Customers in a Competitive Industry

16. NeuYear

NeuYear sells calendars and journals.

Education and Toys

17. Critical Pass

Critical Pass sells bar exam flashcards that help would-be lawyers pass their bar exams.

18. Daily Greatness

Daily Greatness sells lifestyle journals, courses and content for health, fitness and personal growth.

19. Riff Raff & Co.

Riff Raff & Co. sells cute and washable comforters with built-in sleep tunes, white noise and lullabies.


20. SparxHockey

Sparx sells a skate sharpening product that allows every hockey player to maintain their own skates at peak performance.

21. EJuices

EJuices sells e-cigarettes and vapes.

Related: Check out our interview with the founder of eJuices, Billy Wilson!

22. Verbero

Verbero sells hockey-related gears and products.

Looking to setup a referral program for your own Shopify store?

We’ve put together a guide to help you get set up yourself, in a matter of minutes: How To Setup A Referral Program For Your Shopify Store.

Check out other ways to grow your Shopify store traffic and sales with our Ultimate Shopify Marketing Resource.
ultimate shopify marketing guide


Si Quan Ong

Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.