Word-of-Mouth and Referral Marketing Blog

7 Examples Of B2B Referral Programs

google referral program

In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products as well as clean referral email templates and a consistent referral message.

Referral incentives have consistently proven to be a low-cost way of getting high-quality leads.

Here are some examples of B2B referral programs in action:

1. Google Apps / G Suite

google suit apps

Learn more about Google Apps’ referral program

2. Booker – business management software

booker management software

Learn more about Booker’s referral program.

3. Carpathia – cloud hosting provider

carpathia referral program

Learn more about Carpathia’s referral program.

4. Cooperative systems


5. Zoho Mail


6. Box – enterprise cloud hosting


7. Blackbaud



Read next: An Epic List Of 47 Referral Programs

Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.

1 comment

  • Hello Vishakan, Nice research you have done for this article. Actually, a referral program always helps to increase sales to the business. This is a reason most of the big companies still runs a referral program. By the way thanks for sharing this article with us.

Get our latest articles
in your inbox