Word-of-Mouth and Referral Marketing Blog

7 Examples Of B2B Referral Programs

In a Software Advice survey, 88% of 200 senior B2B marketers shared that they use referral marketing software to generate demand for their products.

Referrals have consistently proven to be a low-cost way of getting high-quality leads.

Here are some examples of B2B referral programs in action:

1. Google Apps / G Suite

Learn more about Google Apps’ referral program.

2. Booker – business management software

Learn more about Booker’s referral program.

3. Carpathia – cloud hosting provider

Learn more about Carpathia’s referral program.

4. Cooperative systems


5. Zoho Mail


6. Box – enterprise cloud hosting


7. Blackbaud



Read next: An Epic List Of 47 Referral Programs

Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.

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