Word-of-Mouth and Referral Marketing Blog

Apparel Referral Program Examples: The Clymb

While on a lookout for great-looking referral programs, we discovered The Clymb, which sells everything you’ll need for your next outdoors adventure.

They have a referral program that’s sleek, stylish, simple and compelling.

The Clymb Homepage Screen Shot
The Clymb.com Homepage

 

Two-Sided Incentives

When a successful referral is made, Clymb rewards both parties.

The referrer (Alice) gets $15 credit towards her next purchase, while the referred friend (Bob) gets $15 off his first purchase.

The referral program has a minimum purchase amount of $50.

Sharing Refer-a-Friend Links:

Individual Item icon Screen Shot
Referral Links on Individual Product Pages

Members browsing individual product pages can share them with friends by clicking the above button, which prompts to type in their friends’ email addresses.

They also have a dedicated “Invite Friends” tab on their their account management page, which prompts them to share referral links via IM, email, Facebook and/or Twitter:

Invite Friends Screen Shot
The “Invite Friends” Tab
Facebook Sharing Screen Shot
Sharing a referral link on Facebook

Referral Emails

When a new member signs up for the free Clymb membership, she receives a “Welcome to the Club!” email with three simple steps to follow:

1: Check Your Inbox for daily deals and new products;
2: Act Quickly to take advantage of said deals; and
3: Invite a Friend, which redirects her to her “Invite Friends” tab where she is reminded of the dual-sided incentives, and is prompted to refer her friends through whichever means she wants.

The personal invite link that she shares with her friends directs them to a unique personalised  sign-up page, where they can join the exclusive Clymb membership club by simply providing their name, email address, password, and zipcode.

Personal Invite Link Screen Shot
Notice the compelling “Members-Only Prices” copy!

Constant Visibility

On the website, the referral call-to-action button is located at the top right-hand corner of the header, and appears on all pages.

In fact, the entire header remains visible even while scrolling down the webpage! Check it out:

The Clymb Homepage Scrolling

The referral call-to-action can also be found in

1: Member’s email (Welcome to the Clymb! Invite friends),
2: Invitational email (You’ve been invited to join the Clymb! Invite friends)
3: The daily newsletter (Check out the stylish “$15 for you, $15 for them” graphic)

Combined referral button screenshot
Repetition is key.

So…what can we learn from all this?

  • Be subtle, but always be visible. The call-to-action should always be within sight and reach, but never in a place that will annoy and disrupt the browsing experience.
  • Make your referral program appear in all of your marketing collateral. Have your referral program button appear in all your marketing media, e.g. emails, newsletters, etc. Doing so in a non-intrusive and elegant way will subconsciously drill the idea into them, and they can easily click to refer a friend ANYTIME.

Here’s an overview of The Clymb’s referral program:

Overview of Referral Program

NameThe Clymb
Product / service typeOutdoor athletic and sports gear
Referral methodUnique referral URL, Email, Facebook, Twitter
Referral RewardWhen referred friend purchases products totalling more than $50:

– $15 in-store credit

Referred Friend OfferAfter sign-up

– $15 discount promotion code (applicable for purchase more than $50)

We’ve certainly enjoyed exploring The Clymb’s website and referral program.

If you’d like to learn a bit more about refer-a-friend programs for apparel stores, click here!

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion ecommerce expert and resident sartorialist. He is obsessed with human behavior and social psychology.

Add comment