The Friend Offer is an incentive given by your store that your Advocates offer to their Friends, to encourage them to make a purchase at your store.
In general, consider giving a Friend Offer equal to or more than the Referral Reward incentive.
The more you can make the Referred Friend feel like they’re getting a good incentive through the referral, the more likely they’ll end up buying something.
It’ll make the Advocate feel altruistic too!
How much discounts or cash should I give?
There is no hard and fast rule about this. Generally, we observe that retailers who give at least 10% in Friend Offers enjoy higher referral rates.