Word-of-Mouth and Referral Marketing Blog

Best Practices For Setting Up Friend Offers

referral program

Let people know about your referral program

The Friend Offer is an incentive given by your store that your Advocates offer to their Friends, to encourage them to make a purchase at your store.


In general, consider giving a  Friend Offer equal to or more than the Referral Reward incentive.

The more you can make the Referred Friend feel like they’re getting a good incentive through the referral, the more likely they’ll end up buying something.

It’ll make the Advocate feel altruistic too!

How much discounts or cash should I give?


There is no hard and fast rule about this. Generally, we observe that retailers who give at least 10% in Friend Offers enjoy higher referral rates.


Read Next: How To Set Up Your Referral Program Incentives (With 12+ Examples!)

Yu Sheng Teo

Yu Sheng Teo

Yu Sheng is a product designer at ReferralCandy. He's constantly working to tweak and improve the ReferralCandy product to serve retailers better.

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