Word-of-Mouth and Referral Marketing Blog

Bedding Referral Program Examples: Brooklinen

Brooklinen sells luxury bedding at affordable prices.

Brooklinen co-founders Rich and Vicki Fulop decided to start their business after they fell in love with the sheets at a hotel on vacation, only to balk at the $800 price tag.

They navigated the bloated supply chain of textile manufacturing, discovering that it was filled with unnecessary costs like designer licensing fees.

After a globe-spanning quest to find an alternative supply chain of their own, Rich and Vicki established Brooklinen to sell luxury sheets starting from $99.

They went on to raise $236,888 on Kickstarter, surpassing their $50,000 goal in just 8 days.

There are a lot of cool things about Brooklinen’s referral program. Let’s check them out.

1. Referral Call-to-Action features prominently on main site in the Nav bar:

brooklinen-call-to-action

If you want to get customer referrals, your potential advocates first need to know that they have the option of doing so. (This might seem obvious, but it can be missed when you’re juggling countless other marketing tasks at the same time.)

Brooklinen removes any confusion from this process by making it crystal-clear that they can refer-a-friend.

See more: 10 Examples of Prominent Referral Program Calls-to-Action

2. Clicking the “Refer A Friend” link brings you to this classy, straightforward referral page:

brooklinen-referrals

It’s a simple, elegantly designed page that tells you exactly what you need to do, and nothing else.

Enter your email address, and you’ll receive…

3. This fun, engaging Referral Email:

brooklinen-referral-emails

Brooklinen takes great advantage of ReferralCandy’s email templating system to send a creative, fun referral email to its advocates.

The above screenshot doesn’t do it justice– it actually uses an animated GIF:

refer-friends-get-paid

Very stylish. Definitely one of the best ideas for a Referral Email I’ve ever seen.

See more: 6 Examples Of Beautiful Referral Email Design

The result? Lots of happy customers sharing referral links.

Here are just some of the referral links shared by Brooklinen’s many advocates:

brooklinen-referral-links

And here’s a very interesting fact: while Brooklinen has made an incredible amount of referral sales through ReferralCandy, their referral rates were nearly 0% for the first three months when they set it up. Despite having such a great product!

This suggests to us that there’s no avoiding the fact that referral programs simply take some time to ramp up. Advocates make the best referrals when they encounter friends who have a pressing need for the product, and this doesn’t always happen overnight.

It’s obvious that Brooklinen has built a product that customers love.

A successful referral program is just another notch in Brooklinen’s bedpost when it comes to blanketing the world in luxurious, affordable cotton sheets.

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Read Next: Referring Friends To A Good Night’s Sleep – Ecommerce Growth Lessons From Leesa

Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.

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