Word-of-Mouth and Referral Marketing Blog

Apparel Referral Program Examples: Knitwear Specialists Wool Overs

Wool Overs is a knitwear specialist, with over 750,000 customers all over the world.

Woolovers homepage

Founded in 1989, they are known for their wool, cotton and cashmere knitwear.

Let’s take a look at their referral program:

1. Their referral program is accessible right from their homepage.

Woolovers Referral program on homepage

From their homepage, visitors can access the referral page from dropdown boxes under ‘About Us’ as well as ‘Help’:

Woolovers Referral program on homepage 2

It might be better to have a separate button on the banner labelled ‘Refer & Earn’ so it is immediately visible.

However, it is good that they have placed at locations where visitors are most likely to look for when they need it.

> See also: 10 examples of prominent referral program CTAs

2. Wool Overs gives referred friends a 10% discount, and rewards advocates with 5% of their friend’s purchase in cash.

Woolovers Referral page 2

Most retailers prefer to give out credits or discounts, since it ensures future purchases.

However, cash makes people happy, and it’ll leave a good impression on your advocates. They are also more likely to tell their friends about your brand.

To know more about what incentives will work for you, check out our detailed post here.


If you’re worried that giving out cash rewards might not yield enough return purchases, here are three other referral reward options you can check out that might be more suitable for you.

Also, check out our mega list of 47 referral programs for more referral program examples!

Samuel Hum

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.

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