Word-of-Mouth and Referral Marketing Blog

How To Set Up A Referral Program For Your BigCommerce Store

So you have a BigCommerce store, and you’re looking to setup a referral program.

How do you do that?

Part A: Sign up for ReferralCandy

  1. Head over to the sign up page to register for a new ReferralCandy account.
  2. Click the blue “Install Bigcommerce App!” button to authorize the ReferralCandy app to access to your Bigcommerce store.
  3. Complete the rest of the setup wizard. At the integration step, note the tracking code. You will need it to complete the integration in the next part.

Part B: Insert our tracking code

  1. Log into your Bigcommerce Control Panel.
  2. In the left sidebar menu, click “Advanced Settings”.
  3. Click “Affiliate Conversion Tracking” in the navigation menu that appears.

  1. In the Conversion Tracking Code panel, copy and paste the ReferralCandy tracking code from Step 3 into the input box.
  2. Click the “Save” button on the bottom right of the page to save the changes.

  1. A pop-up alert window will appear that says ‘Your Conversion Tracking Code Is Invalid’. You can ignore this warning. Click the ‘OK’ button to save the changes, and you’re done!

And with that, you’ve hooked up ReferralCandy to your BigCommerce store! 🎉

Congrats!

From here on, there’s still more that you’ll want to do. Beyond this, you’ll want to actually set the referral conditions, the rewards themselves, the Emails & Pages, and referral widgets on your store itself.

You’ll also want to promote your referral program through your various marketing channels, so that you get more reach.

Here are some relevant reads to help you along:

May the referrals come pouring in! 🤓

Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.