Let’s take a look at their referral program:
They use a really prominent call-to-action in a massive banner image at the top of the site:
It simultaneously shows off their model wearing their clothes, so it doesn’t come across as overly pushy or salesy, either. (See more: 10 Examples Of Prominent Referral Program Calls-to-Action)
Click on the above, and you’ll be brought to the referral signup page:
They choose $15 cash as an incentive for advocates and $25 off as an incentive for referred friends.
If you choose to share via email, this is the email you’d get:
The copy is quite warm and personable, and all the assets are very consistent visually. (See more: 6 Beautiful Examples of Referral Email Design)
All in all, a visually elegant referral program that nicely complements the brand!