Word-of-Mouth and Referral Marketing Blog

A List of 11 Snazzy Referral Program Examples in Fashion Ecommerce

Previously, we wrote an article on how 7 fashion ecommerce businesses acquired their first customers.

What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth.

To add to that list, here are 10 fashion ecommerce brands that are using referral programs to gain more customers and increase sales:

1. Okabashi – 100%-recyclable footwear with foot support.

Okabashi

 

ReferralCandy did a case study with Okabashi. We found that their referred customers spent, on average, 13.2% more than their regular customers did!

2. True&Co – Lingerie store with personalized measurements and selections.

True&Co

 

True&Co Referral page
True&Co’s referral page

 3. Wool Overs – Cashmere, cotton and wool knitwear.

Wool Overs - Finest cashmere, cotton and wool knitwear

 

Wool Overs Referral page
Wool Over’s referral page

 4. Dyer & Jenkins – Premium denim and knitwear.

Dyer & Jenkins

 

Dyer & Jenkins Referral page
Dyer & Jenkins’ referral page

 5. Ministry of Supply – Menswear infused with performance technology.

Ministry of Supply

 

MoS Referral pop-up
Ministry of Supply’s referral pop-up

6. Greats – Classically-designed sneakers with luxury materials.

Greats

 

Greats Referral page
Greats’ referral page

7. Beckett Simonon – Quality mens shoes and boots.

Beckett Simonon

 

Beckett Simonon Referral page
Beckett Simonon’s referral page

8. Perkla – Online fashion discounts for students.

Perkla

 

Perkla Referral page
Perkla’s referral page

9. Bonobos – Great-fitting menswear with superb customer service.

Bonobos

 

Bonobos Referral page
Bonobos’ referral page

10. Sesura – Womenswear from Taiwan, Japan and Korea.

Sesura

 

Sesura Referral page
Sesura’s referral page

 

11. Recliner – luxury pajamas, sleepwear and loungewear

recliner-referral-program-3

12. Leonisa – modern lingerie brand

leonisa-ref-email-framed
Leonisa’s referral email

13. Nisolo – ethical, handmade shoes and accessories

Nisolo referral program page ReferralCandy

14. Everlane –minimalist apparel

15. 1950 collective – pop culture + social justice lifestyle brand

1950 Collective Referral Program Page ReferralCandy

We hope this list has inspired you to attract more customers and increase sales with the help of a referral program!

Whether you’re selling bags, shoes, or dresses, referral programs are a great way to spread awareness of your brand and reward your customers at the same time. Your customers love talking about where they got their stuff!

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Read next: Referral Program Examples – An Epic List Of 47 Referral Programs

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion ecommerce expert and resident sartorialist. He is obsessed with human behavior and social psychology.

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