Word-of-Mouth and Referral Marketing Blog

A List of 11 Snazzy Referral Program Examples in Fashion Ecommerce

Previously, we wrote an article on how 7 fashion ecommerce businesses acquired their first customers.

What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth.

To add to that list, here are 10 fashion ecommerce brands that are using referral programs to gain more customers and increase sales:

1. Okabashi – 100%-recyclable footwear with foot support.



ReferralCandy did a case study with Okabashi. We found that their referred customers spent, on average, 13.2% more than their regular customers did!

2. True&Co – Lingerie store with personalized measurements and selections.



True&Co Referral page
True&Co’s referral page

 3. Wool Overs – Cashmere, cotton and wool knitwear.

Wool Overs - Finest cashmere, cotton and wool knitwear


Wool Overs Referral page
Wool Over’s referral page

 4. Dyer & Jenkins – Premium denim and knitwear.

Dyer & Jenkins


Dyer & Jenkins Referral page
Dyer & Jenkins’ referral page

 5. Ministry of Supply – Menswear infused with performance technology.

Ministry of Supply


MoS Referral pop-up
Ministry of Supply’s referral pop-up

6. Greats – Classically-designed sneakers with luxury materials.



Greats Referral page
Greats’ referral page

7. Beckett Simonon – Quality mens shoes and boots.

Beckett Simonon


Beckett Simonon Referral page
Beckett Simonon’s referral page

8. Perkla – Online fashion discounts for students.



Perkla Referral page
Perkla’s referral page

9. Bonobos – Great-fitting menswear with superb customer service.



Bonobos Referral page
Bonobos’ referral page

10. Sesura – Womenswear from Taiwan, Japan and Korea.



Sesura Referral page
Sesura’s referral page


11. Recliner – luxury pajamas, sleepwear and loungewear


12. Leonisa – modern lingerie brand

Leonisa’s referral email

13. Nisolo – ethical, handmade shoes and accessories

Nisolo referral program page ReferralCandy

14. Everlane –minimalist apparel

15. 1950 collective – pop culture + social justice lifestyle brand

1950 Collective Referral Program Page ReferralCandy

We hope this list has inspired you to attract more customers and increase sales with the help of a referral program!

Whether you’re selling bags, shoes, or dresses, referral programs are a great way to spread awareness of your brand and reward your customers at the same time. Your customers love talking about where they got their stuff!


Read next: Referral Program Examples – An Epic List Of 47 Referral Programs

Samuel Hum

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.

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