Word-of-Mouth and Referral Marketing Blog

9 Examples Of Referral Programs in Hardware And Gadget Ecommerce


Crowdfunding platforms like Kickstarter help you validate an idea before building it – which matters to hardware because gadgets can be costly to build.

And hardware projects are feeling the love – the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total of $187.5 million in crowdfunding.

The most popular categories in hardware. 3D printers alone raised $25.6m. Source: TechCrunch
The most popular categories in hardware. 3D printers alone raised $25.6m. Source: TechCrunch

More importantly, crowdfunding levels the fundraising game for less connected entrepreneurs. You don’t need business connections and investors if you have a product people want, and effective word-of-mouth tactics. The hardware businesses listed here use referral programs to maximize their word-of-mouth, some of them (LIFX, Mellow, Pebble) major crowdfunding successes.

Here are some examples:

1: Nomad – cables and chargers for the modern nomad


2: Fitbit – mobile activity trackers


3: Frontpoint Security – wireless home security systems


4: Amazon UK Kindle – touchscreen e-reader


5: LIFX  – smart wifi lightbulb

lifx-referral-program lifx-referral-tweet

6: Sol Republic – wireless bluetooth headphones


7: Automatic –wireless car/phone adapter


8: Mellow – smart sous vide machine


We’ve actually interviewed Mellow on our blog, check them out here:  How Mellow Made $200,000+ In Preorder Sales In Less Than A Month 

Melissa Tsang

Melissa Tsang

Melissa Tsang is a writer and speaker on the social impact of ecommerce and technology. She's also a bit of an impulse shopper. (A bit.)

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