Word-of-Mouth and Referral Marketing Blog

10-Point Checklist to Prepare for Black Friday / Cyber Monday

Thanksgiving and Black Friday online shopping ballooned to $9 billion in 2020 – a record 22% increase, year-on-year! And it’s not just online either – shoppers in the US flocked to malls in...

Why Brand Awareness Should Be A Priority (And How to Do it)

Bottom line: The more people who know your brand, the more potential customers (and revenue) you'll get. Here's a quick rundown of the biggest ways brand awareness can help your company.

7 Inspiring Mission Statement Examples (And How To Write Your Own)

Writing the perfect mission statement can help attract the right customers, motivate your employees, and keep your goals clear as you develop your marketing strategy. Here are some mission statement examples...

Branding Guides For Your Online Shop or Ecommerce Business

Learn how to create a brand that your target audience will love. From the content you create, the campaigns that you run, the graphics that you design, to the copywriting that you write, good branding will help you win over your customers.

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