10 of the Most Popular Online Retailers on Facebook [2019!]

Si Quan Ong
Si Quan Ong
July 26, 2019
2 min read
10 of the Most Popular Online Retailers on Facebook [2019!]

In this article

Have you ever wondered which Facebook online store has the biggest audience...

...and why?

Or more accurately, how?

As popular as a brand or business may be, it always amazes me how an online shop can amass hundreds of thousands of followers and likes on any given social network platform.

If you're running an e-commerce store, then you know what I'm talking about.

Besides the fact that having a massive audience on social media is impressive, it also makes good business sense.

It opens up an additional sales channel that a traditional e-commerce platform might overlook, giving you the option to start selling your products before a customer even makes it to your ecommerce website.

As an online business owner, it's worth peeking under the hood of these social media pages with enormous audiences. You can learn about effective ways to run an ad campaign, to start selling from your product catalog on social media, and to find potential customers.

So without further ado, here’s the Top 10 most popular e-retailers on Facebook, as voted in by the mouse-clicking masses.

(Pro-Tip: If you have a large following on Facebook, you can use that following to make more sales through a automated referral program.)

10. JustFab (10 million Likes)

We kick off the list at number 10 with JustFab, the leading trend-focused fashion-subscription e-commerce site and lifestyle fashion brand. Members receive a new and customized options to shop from every month. The product catalog includes a trend-based selection of shoes, handbags, jewelry and denim every month.

With beautiful images showcasing their products and exciting discounts, it’s no wonder that they are getting massive numbers of likes and comments each day on their posts.

With beautiful images showcasing their products and exciting discounts, it's no wonder that they are getting massive numbers of likes and comments each day on their posts.

JustFab is also a fan in giving away credits to their fans and their friends so that more people will know of JustFab’s Facebook Page.

9. Flipkart (9.2 million Likes)

Flipkart.com founder Binny Bansal tells a great story about how he started the Indian online bookseller from a two-bedroom apartment with his brother in 2007.

In a recent interview, he says that every day, one of them would go on a bike to buy books and make their own catalogue:

"We would sit down on the floor and make the packages to give to the courier agencies for shipment." It's since come a long way from it's humble beginnings and now sells music, movies, games, cameras, etc. It's been likened to India's Amazon, but with cash-on-delivery and other innovations tailored for the Indian e-commerce market.

Flipkart's Facebook Page focuses on reminding their fans about limited discounts and exclusive offers. With such constant updates about hefty discounts, Flipkart is top-of-mind for their fans to grab the latest offers.

8. Rakuten (7.8 million Likes)

Rakuten Ichiba, , an ecommerce platform, is the largest ecommerce site in Japan and amongst one of the world's largest. The Japanese word Rakuten means optimism.

It has since expanded with an app for mobile devices, giving consumers an even more convenient way to purchase products that Rakuten is advertising on their Facebook page.

While we are unable to read the texts and caption following Rakuten's links, a quick translation tells us that Rakuten’s Facebook marketing strategy is a focus on timed offers and sales. A product is chosen to go on sale every day - prompting Rakuten's fans to attempt to snap it up when they see it posted on Facebook.

7. Dresslily (11 million Likes)

Dresslily is an online global women’s fashion store that specializes in affordable prices thanks to their direct business dealings with the factory. Their aim is to provide an extensive range of high-quality, trendy fashion clothing to consumers worldwide.

Similar to many fashion ecommerce stores on Facebook, Dresslily's strategy is to post regular high-quality images showcasing their products, urging their Facebook fans to drop the cash and purchase.

Regular giveaways also encourage fans to engage with the Dresslily fan page, as well as introduce their friends to Dresslily (through sharing.)

6. Dafiti (13 million Likes)

Hailing from the land of Brazil, fashion and lifestyle store Dafiti is the fastest growing ecommerce brand in the region. Dafiti was founded in 2010 and now reaches 50 million unique visitors a month with online stores in five countries: Brazil, Argentina, Mexico, Colombia, and Chile.

One may automatically assume that the largest brands on Facebook are typically American... but they are not! As we have seen, some of the largest brands on Facebook belong to fast-growth economic regions like South America.

However, the strategies used are largely similar. Dafiti tempts its fans to become its customers through daily sales and exclusive offers posted on Facebook.

5. eBay (11 million Likes)

Alright, who doesn't know eBay?

(even though, these days, it's probably Amazon first before eBay)

Okay, I'm  kidding. If you didn't know, eBay is the marketplace platform that connects millions of buyers and sellers around the world. Founded in 1995 by Pierre Omidyar, eBay was one of the rare success stories of the dot-com bubble. It started out as an online auction website -- and and has now branched into selling a broad variety of goods and services.

As an established brand, eBay posts different types of content instead of focusing on purely direct-response sales conversions. It rotates between limited time offers like the Spiderman post above, as well as stories and news about what eBay is doing.

This ecommerce platform gives store owners the opportunity to sell online without having to open up a brick and mortar store. Their Facebook page ensures that the online shopping experience is as easy and convenient as possible.

4. Rosegal (12 million Likes)

RoseGal is an online retail store tarted by a group of friends who all share a deep and abiding passion for stunning clothing and fashion. Rosegal focuses mostly on the vintage-style, seeing it as a uniquely timeless fashion statement embodying classic fashion.

RoseGal, differing from other online retailers also offers plus-sized clothes for customers who find it tough to get stylish and sexy plus-sized clothing.

High-quality images showcasing products day after day (coupled with free shipping) entices fans of their Facebook page to turn into customers.

3. Lazada (28 million Likes)

Coming in at number 3 is Singapore-based shopping platform Lazada. Lazada is the number one shopping destination in Southeast Asia revolutionizing shopping for people for who want a secure, reliable and effortless shopping experience.

(And since our original article in 2017, they've grown by 9 million likes!)

Selling products ranging from gadgets and electronics to baby products, Lazada’s Facebook page is as diverse as its marketplace. It shares limited time offers, deals, giveaways, partnership discounts, interesting content and many more.

2. Avon (21 million Likes)

Avon is a direct-sales beauty and makeup company that has nearly $9 billion in annual revenue.

Avon is a direct-selling beauty and makeup company that has nearly $9 billion in annual revenue.

With its largest sales channel being its 6 million direct selling representative all over the world, Avon's Facebook page is a branding activity. Focusing on delivering value and establishing top-of-mind awareness with its fans, Avon delivers via blog posts, beautiful pictures and live videos that teach its fans how to put on Avon's makeup properly.

Frank Body is another makeup brand that became a runaway success through word of mouth

But the one Facebook page to rule them all?

1. Amazon (29 million Likes)

You guessed it, it's none other than Amazon.com, and they tower over the market with a whopping 29 million likes.

The marketplace of the world, Amazon keeps its Facebook page interesting by highlighting their most interesting products. Amazon also invests in high-quality images and video content to keep their Facebook page lively. Plus, with a bevy of subscriptions and services like Amazon Prime, Amazon Streaming and Twitch, they're building a consumer ecosystem that makes engagement really easy

Their social media marketing campaigns attract potential customers from any niche by connecting them with boutique owners from around the world.

No wonder they have 29 million fans (not discounting the fact that Amazon is well, Amazon.)

(RELATED: Amazon grew so rapidly because of their successful referral program. Read more here.)

How To Get More Likes On Your Facebook Page

So, after a few days of Facebooking, what have we learnt from the most popular online retailers on Facebook?

Well, we'll tell you right now.

A lot of digital marketing comes down to understanding your target audience and buyer personas, creating engaging content, and brand awareness.

And though not all of the people who like your business page on Facebook will necessarily convert to paying customers, it's understood that the more people who have access to your online shop, the better.

And ramping up your marketing on Facebook is just one way to do that.

Here are three tips we picked up from the best online shops on Facebook that you can apply to your business page right now.

Know who your customers are

The best Facebook pages for B2C businesses understand their target demographic. For e.g Rose gal's target audience are plus-sized females. By highlighting the beautiful dresses they offer and using plus-sized models, they attract the right customers to purchase their products. The best content speaks to the heart of your loyal Facebook friends, who will spread the word in turn.

Use high-quality images and videos

Social media today is a multi-media affair. In order to tempt, entice and persuade users to make a purchase online, high-quality images are needed to help fans imagine the products in their hands.

You are more likely to increase both engagement and sales if your target audience can imagine themselves with your products, so make that as easy as possible. And Facebook prefers

Post. A lot. Like, a lot.

Most of the Top 10 on our list post on a daily basis, some multiple times a day. Keeping things fresh with a joke or the latest product update helps keep your Facebook following coming back for more, and adds a sense of vibrance and activity to your page.

Which Top 10 List do you want to see next?

So from the US to Japan and all the way to Brazil, that's our roundup of the most liked online retailers on Facebook from around the globe, as well as what makes them likable.

We hope this helps you understand better what works on Facebook for your online store.

Before you shoot off! Be sure to check out our 17 best Shopify Facebook Groups Every eCommercer Should Join here.

Till next time.

Si Quan Ong
Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.

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